• Responsible for the development of the Market Intelligence and Strategy & Planning functions, merger of Marketing & Communication department (MT Member).• Identifies new product-market combinations and develops ROI-models to optimize sales of hardware, software and services in the global CNC Machine Tools industry.• Leads the integration of the classical and digital Marketing Mix, generating and qualifying up to 50% of all available leads in regions, sectors and customer segments.• Facilitates Joint Technology Roadmapping sessions, focused on multi-disciplinary Design for Excellence, enabling Configure-to-Order throughout the Supply Chain.• Guides Business Development projects, develops new business competencies, builds alliances and consortia, forming functional co-creation ecosystems.• Offers market orientation to Board of Management, advises on growth strategies and portfolio choices, managing a dynamic strategic plan (BBSC) with realistic KPIs.• Footprint: market insight, growth strategy, value proposition, product innovation, supply chain integration, sales optimization, strategic alliances, effective decision making, organizational development, inter-departmental synergy.

• Responsible for management insight programs and business consultancy projects in Surface Mount and Semiconductor Assembly technology, including M&A matching services for OEMs, IDMs and subcontractors.• Footprint: sector expertise, network expansion, strategic advisory, M&A propositions, due diligence trajectories, outsourcing contracts, efficient program management.

• Responsible for business cases, consortium formation, public and private financing of co-creation and innovation projects in the field of High Tech Systems & Materials, e.g. 3D Printing, especially in the Dutch Brainport region, Benelux and Germany.• Footprint: business cases, financing, alliances, innovation acceleration, disruptive technologies, market introduction, regional and international impact.

• Responsible for the establishment of the digital Marketing Information System, the development of the Strategic Plan for integrated Surface Mount and Semiconductor Assembly machines, representation in American and Asian technology networks.• Footprint: new strategic plan, new business line, new marketing strategy, technology positioning, international representation, IR / IPO preparation.

• Responsible for applied policy research at the Amsterdam School for International Economic Relations, in the field of banking, industry and technological ecosystems, including the key success factors of Kaizen, Kanban and Agile innovation methods.• Footprint: innovation policy, business strategy, management models, crisis management, strategic initiatives, thought leadership, national and international impact.