Fred Knight Email & Phone Number

ADVERTISING- Negotiate and buy media - Production – print, radio, tv, yellow pages, billboards, specialty,- Evaluation of ROI- Coop approval/reimbursement - Approve and code payables for advertisingMARKETING• Design, implement and analyze marketing initiatives to identify opportunities, maximize reach, create awareness and sustain loyal customer base for 24 locations in 3 states.• Manage annual marketing budget in excess of $500,000.• Cultivate strong corporate image and identity with clear branding.• Improve web page content, keyword relevancy, and branding to achieve search engine optimization goals.• Create videos and manage YouTube channel to strengthen company reputation.• Monitor online presence of company's brand and respond to all customer reviews.• Increase customer engagement through social media.• Negotiate media buys, discount terms and contracts.• Produce original, creative content for promotional advertisements and marketing materials for television, radio, print, social media, website, digital displays, brochures, banners, and in-store point of sale.• Write and publish monthly marketing newsletter to inform staff of all current marketing and advertising initiatives, store achievements and personnel changes.• Publish and maintain online forms folder for easy access of materials related to sales, safety, human resources and customer credit terms.• Manage administrative logistics of events planning, event booking and event promotions.• Establish and optimize business development strategies based on company targets, product specifications, market data and budget factors.• Generate sponsorships with partner entities and vendors to enhance marketing objectives.PUBLIC RELATIONS- Write & distribute press releases- Engage & encourage employee participation in community events- Network with media personalitiesWEBSITE- Update & maintain web pages - Answer emails directed to the site SPIFFS- Help with development of sales spiffs- Provide sales tracking information to proper channels TRAINING / MEETINGS- Secure meeting rooms, select menus, book overnight roomsFORMS MANAGEMENT- Order and maintain stocking levels of formsHR DUTIES - Place help wanted ads in newspapers- Post ads to on-line hiring sourcesSpecialties: Anything related to print production. I have several years experience in all phases of commercial printing and screen printing. I can produce any type elements needed for print production or web publishing.

Listed skills include Decals, Customer Service, Advertising, Event Planning, and 32 others.