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ADVERTISING- Negotiate and buy media - Production – print, radio, tv, yellow pages, billboards, specialty,- Evaluation of ROI- Coop approval/reimbursement - Approve and code payables for advertisingMARKETING• Design, implement and analyze marketing initiatives to identify opportunities, maximize reach, create awareness and sustain loyal customer base for 24 locations in 3 states.• Manage annual marketing budget in excess of $500,000.• Cultivate strong corporate image and identity with clear branding.• Improve web page content, keyword relevancy, and branding to achieve search engine optimization goals.• Create videos and manage YouTube channel to strengthen company reputation.• Monitor online presence of company's brand and respond to all customer reviews.• Increase customer engagement through social media.• Negotiate media buys, discount terms and contracts.• Produce original, creative content for promotional advertisements and marketing materials for television, radio, print, social media, website, digital displays, brochures, banners, and in-store point of sale.• Write and publish monthly marketing newsletter to inform staff of all current marketing and advertising initiatives, store achievements and personnel changes.• Publish and maintain online forms folder for easy access of materials related to sales, safety, human resources and customer credit terms.• Manage administrative logistics of events planning, event booking and event promotions.• Establish and optimize business development strategies based on company targets, product specifications, market data and budget factors.• Generate sponsorships with partner entities and vendors to enhance marketing objectives.PUBLIC RELATIONS- Write & distribute press releases- Engage & encourage employee participation in community events- Network with media personalitiesWEBSITE- Update & maintain web pages - Answer emails directed to the site SPIFFS- Help with development of sales spiffs- Provide sales tracking information to proper channels TRAINING / MEETINGS- Secure meeting rooms, select menus, book overnight roomsFORMS MANAGEMENT- Order and maintain stocking levels of formsHR DUTIES - Place help wanted ads in newspapers- Post ads to on-line hiring sourcesSpecialties: Anything related to print production. I have several years experience in all phases of commercial printing and screen printing. I can produce any type elements needed for print production or web publishing.
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Marketing - BrandSun Auto Tire & Service Dec 2021 - PresentLincoln, Nebraska Metropolitan Area
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PartnerCreative Ink Mar 1990 - PresentLincoln, Nebraska, United StatesScreen printing, graphic design, signs, point of sale displays.
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Marketing DirectorT.O. Haas Tire Mar 1984 - PresentNebraska, Kansas, IowaSenior Marketing Director with a demonstrated history of driving customer engagement, increasing market shares and strengthening brand integrity utilizing tactical and strategic marketing plans across multiple channels. Highly skilled in project management with exceptional media expertise and communication abilities. Proficient in monitoring trends and capitalizing on emerging opportunities with a proven record of driving growth in company ROI. Prepared to bring 36 years of experience and take… Show more Senior Marketing Director with a demonstrated history of driving customer engagement, increasing market shares and strengthening brand integrity utilizing tactical and strategic marketing plans across multiple channels. Highly skilled in project management with exceptional media expertise and communication abilities. Proficient in monitoring trends and capitalizing on emerging opportunities with a proven record of driving growth in company ROI. Prepared to bring 36 years of experience and take on challenging position with opportunity to make lasting impact on company and customer success. Show less
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ChairmanAmerican Advertising Federation - Lincoln 2009 - 2010As Chairman and President of AAFL I directed a board consisting of 15 members to promote greater effectiveness in the use of advertising and to expand recognition of advertising as a profitable business tool.
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SalesCapitol Graphics Jun 1982 - Mar 1984Customer Service Representative responsible for new business development.
Fred Knight Skills
Fred Knight Education Details
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Advertising -
Digital SummitCertificate Of Completion -
Printing Technology
Frequently Asked Questions about Fred Knight
What company does Fred Knight work for?
Fred Knight works for Sun Auto Tire & Service
What is Fred Knight's role at the current company?
Fred Knight's current role is Marketing - Sun Auto Tire & Service.
What is Fred Knight's email address?
Fred Knight's email address is fk****@****eink.us
What is Fred Knight's direct phone number?
Fred Knight's direct phone number is +140245*****
What schools did Fred Knight attend?
Fred Knight attended University Of Nebraska-Lincoln, Digital Summit, Southeast Community College.
What are some of Fred Knight's interests?
Fred Knight has interest in Hiking, Art, Swimming And Diving.
What skills is Fred Knight known for?
Fred Knight has skills like Decals, Customer Service, Advertising, Event Planning, Press Releases, Graphic Design, Public Relations, New Business Development, Email Marketing, Direct Mail, Integrated Marketing, Direct Marketing.
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