Currently engaged in independent study focused on audio and music production. Utilizing this time to deepen knowledge and skills in audio engineering, music production techniques, and songwriting through self-directed learning and vocal coaching. Recognizing the relevance of these talents in crafting engaging marketing content and internal communications, particularly in roles where creativity and storytelling are valued. These audio production skills are a welcomed addition to my expertise in content marketing and community engagement, and I am seeking an internal communication role.

Providing LinkedIn marketing solutions to startups, nonprofits, and tech companies. sa

Direct and develop an eight-member marketing team (US and UK) to create and execute marketing campaigns, lead generation strategies, and product marketing plans across social media, email, digital (PPC and SEO), direct, and SMS channels.Oversee six agencies to drive branding, PR, web development, video, digital media, and advertising efforts.Manage a sales team to meet revenue goals, developing two new product offerings in 2021, achieving additional revenues which amounted to 22% of 2021 total revenue, and capturing new revenue for corporate members in three quarters.Lead content strategy and brand development for all products, including individual and corporation memberships, digital library subscriptions, virtual courses, and online events for a professional society for engineers and technologists who work in media. Increased SMPTE's contacts from 10K to 22.5K users in database and 40K visitors per month on website.Design digital media campaign blueprints segmented into eight personas across technology and engineering audiences in media based on market research and customer feedback to integrate customer voice into campaigns and content marketing.Drive development of digital media campaigns (paid social, YouTube, Google), including customer lead generation campaigns, event registration campaigns, and impression-oriented campaigns supported by marketing automation.Collaborate with product managers to obtain competitor analysis, product information, and other relevant insights to create campaigns that maximize revenues and customer conversion.Led a full-scale rebrand of organization (4th rebrand done in 106 years), including a new visual identity (new logo, website, and publications), new industry position, and revamp of corporate membership offerings to maximize visibility and credibility. Achieved an 86% participation rate for 2020 event based on a campaign promoting virtual event format (vs. 2020 participation rate benchmark of 25-51%).

Developed and implemented plans for Standards Subscriptions from ANSI through lead generation, inbound marketing programs, email campaigns, web presence, social media, pricing strategies and general product life cycle management. Analysis, data mining, KPI measurement to make enhancements for overall improvement.

Managed and created integrated marketing campaigns for 16 academic journals and a roster of professional conferences via email and social media marketing, direct mail, grassroots efforts, and digital and print advertising strategiesWrote processes for marketing strategies to ensure strong and consistent messaging, interconnection between product lines, and to provide performance measurements for campaign analysis. Oversaw SIAM's paid social ads activity.Led product development and web development for custom systems that used sliding adjustment algorithms and trigger-based events to facilitate SIAM’s MathWorks Math Modeling Challenge. Delivered to 50.000+ students online to date. Managed promotions and provide art direction for mail pieces, ads, and digital ads to support journal sales activity Project management with vendors – video tutorials, premium needs, and special projects.Other STEM outreach initiatives to students.

Executed integrated marketing campaigns for 16 academic journalsWrote copy for web, promotions, email blasts and ads to support journal sales activity Managed projects with vendors – video tutorials, premium needs, and special projects.STEM outreach initiatives; 40%+ of time at SIAM spent organizing Moody's Mega Math (M3) Challenge (see below)

Served as project manager for a web site and database redesignWeb administrator on Drupal (content management) platform Database manager: oversaw the registration database, analyzed trends in data and segmented data to create reports and meaningful decision-making tools. Devised scheme to append data from external sources to internal records for greater insights and trend analysis. The insights have been referenced by national publications to advance knowledge of mathematics education. Managed email promotion and created content calendar for Challenge promotion and public awareness. Transmitted 44 email campaigns over 7 months for opt-ins using and wrote 5 press releases yearly to educate public about importance of STEM education and careers

• Develop web content for University sites• Draft articles/stories for newsletter circulating to students and staff• Contributor in The Bulletin, tri-yearly magazine for health professionals • Operate digital and video cameras for web and social media platform content• External communications writing: media advisories, press releases and pitch letters• Conduct interviews with new staff and research newsworthy University happenings

• Oversee registration and orientation for both new and non-matriculated students• Evaluate transfer credits and score placement tests• Assist in the delivery of ARC programs and services• Recommend courses and highlight options based on students’ academic goals, interests, and skills.• Act as liaison between students and professional staff• Train more junior peer advisors• Greet students and answer phones to provide information

• Temple’s first and only student-run PR firm• Drafted strategic communications plan for Jean Madeline Aveda Institute• Blogging for firm's blog• Monitoring client’s social media outlets• Drafting proposals, press releases, and media advisories• Event planning (institute open house)

•Calculating ROI for client media campaigns •Preparing media summaries• Pitching and follow-up with press•Creating media lists•Assisting Account Executives

•Attend planning meetings and assist in the coordination of special events, such as silent auctions, opening night receptions, galas and fundraisers•Obtain donations for events by soliciting phone calls and following up with contacts •Attend meetings regarding “day-of” event specifications•Pitch stories to press•Compile pitch letters, news advisories, and press releases•Conduct research on clients•Coordinate interviews between clients and local media sources