At VIVA FELIZ Creative, we view brand growth as an art form. As the founder and driving force behind this vision, I serve as both the Fractional Creative Director and the Creator, melding visuals, experiences, and business strategy into a cohesive whole. My role is not confined to direction alone; I am deeply involved in the hands-on execution of creative work.Key Responsibilities:Develop and refine brand identities, ensuring they align with and enhance business objectives.Boost and manage social media presence across various platforms, creating a vibrant and engaging online community.Create compelling content tailored to the unique voice and goals of each brand, spanning various mediums.Oversee and optimize the online presence of brands, including website management and digital platform integration.Design and execute innovative marketing campaigns that resonate with target audiences and achieve strategic goals.Utilize a wide array of creative services to deliver holistic and impactful brand solutions.

As a co-founder and creative director of ABC Food Tours, a philanthropic organization based in New York City, I have been instrumental in shaping our mission to serve children in the Lower East Side. My role encompasses a broad range of responsibilities, including spearheading marketing initiatives, developing and managing our website, and crafting engaging content. This position allows me to blend my creative expertise with a passion for community service, significantly contributing to the positive impact we have on the children we serve.

In my previous role, I played a pivotal part in the execution of marketing strategies, bringing ideas to life through professional graphic design. My responsibilities extended beyond the graphic design, encompassing web development and management, creating motion graphics, and devising social media strategies. This role required me to apply a diverse skill set, supporting the entire firm's marketing initiatives with innovative and impactful visual solutions. My adaptability and expertise allowed me to significantly contribute to various aspects of our marketing efforts, demonstrating a comprehensive understanding of the digital marketing landscape

In my previous role as Lead Creative & Branding Director at Geist 168th, which acquired my agency HRZN Creative Co., I held a multifaceted position at the forefront of design, strategy, and development. My responsibilities were diverse and impactful, involving the creation of compelling brand identities, the development and management of websites, overseeing various productions, and the effective execution of marketing strategies. This role not only showcased my versatility in different creative domains but also my ability to drive brand growth and visibility in a dynamic market environment.