Flávia Locci Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

Product Development and 360º MKT Management of Fragrance Category for the brands Pepe Jeans London, Hackett London, Pedro del Hierro, and Alejandro Sanz.Key responsabilities:. Manage a brand portfolio and innovation pipeline, optimization, and profitability. Ideation and execution of Strategic Marketing Plan, Annual Calendar, Digital and POS Communication. Led cross-functional teams of designers, agencies, fragrance houses, photographers, etc for a 360º NPD.. Support the sales team and key stakeholders to implement product, marketing, and digital strategy.

Barcelona, Catalunha, Espanha

Product Marketing freelancer for fragrance houses, collaborating on competitive projects, concept trends analysis, and ideation for new product development. Clients: IFF Brazil (Natura) and IFF Colombia (Belcorp Ésika and L'BEL).

São Paulo Y Alrededores, Brasil

Responsible for the developments of Fine Fragrance and Personal Care reactive and proactive projects for key Latin America players including: O Boticário Group, Natura, L'Occitane au Brèsil and Belcorp.Tasks:. Development of creative and innovative storytelling for winning projects.. Monitoring of global trend reports (Mintel, Beautystreams, WGSN, Peclers), in order to understand the purchasing behavior of consumers and linking trends with beauty categories.. Analysis of opportunities, conceptualization and strategy of new concepts and flankers to FF and CP: Face, Hair, Soaps, Home Care projects.. Development and dissemination of global presentations, local marketing trends and Latin American consumer behavior. . Development of inspiring olfactive submissions, workshops, client events and internal actions. . Co-leadership with Consumer Insight in consumer researchs.. Creative collaboration with Sales, Perfumer and Fragrance Evatuator, from briefing to presentations and events.. Regional management of market data through Kantar and Euromonitor.. Management and development of market overviews for the main categories: Perfumery, Body, Hair and Face Care.. Perfumery training with clients. Key Winning projects:O Boticário Quasar Drop XX/XY, Eudora Volpe, Eudora Rouge, L'Occitane Au Brèsil Bagunça, L'Occitane Au Brèsil Ninfa das Águas Encanto, Natura Tododia Framboesa e Pimenta Vermelha, Natura Tododia Flor de Maça, Natura Ekos Magia da Floresta.

São Paulo Y Alrededores, Brasil

Fine Fragrance Senior Coordinator for Brazilian and Latin America markets.Responsible for global management and NPD of the brands: Kriska, Ilía and Esta Flor.Main activities: NPD of prestige feminine brands for Natura's key markets, flankers development, new feminine brand development from concept to launch, project management, market research, pricing, budget control, launch strategy, brand management, results analysis and reports.Create an interface between several internal departments, from R&D to Activation, with Fragrance Houses and all suppliers, to bring different professionals under one team to deliver new products with high quality.

Cajamar, São Paulo

Product and Marketing Coordinator at Natura Cosmetics for Latin America and France markets. Make-up and Perfume categories. Make-up projects: Natura UNA - development of new mascaras and eyeshadows focused on Latin America. Natura Aquarela/Viva - adaptation of the relaunch of the brand Aquarela to Mexico where it is called Viva. Perfumery projects: Local adaptation of perfumery brands in new supplier chain. Natura Amó, Natura Essencial, Kriska, Águas and Humor - local production of new fragrances. Natura Ilía - development of a new prestigie feminine brand focused on Latin America.

Cajamar, São Paulo

Maquiagem Natura - NPD of make-up lipsticks to France.

Clients: O Boticário; Editora Abril - Veja magazine. Tasks: Assemble creative and strategic briefings; Organization and control of campaign deadlines. Develop proposals and confer with clients to define winner campaigns. Monitor and manage client/project budgets and assist adhoc ad productions such as shooting for press campaign and TV spots.

Clients: Wrigley's (Five); Lacer (Thrombocid); SONY; Pepsico Intl (Lay's); Roca. Tasks: Assemble creative and strategic briefings; Participate in brand positioning workshops.Develop proposals and confer with clients to define winner campaigns. Create and deliver presentations such as campaign following and results, brand reviews and market studies. Monitor and manage client/project budgets and assist on site ad productions such as TV, Radio, POS adverts.

Clients: Sadia Food Services and Rezende Food Services. Tasks: Planning of sales incentive and promotional campaigns. Organization and control of deadlines. Elaboration of weekly creative briefs and monthly presentations of campaign results.

Clients: Paris Filmes; Focus Filmes; Motorola; Tasks: Develop communication strategies to interactive campaigns. Participate in creative brainstormings and workshops. Elaborate marketing studies to support pitch campaigns.

Master, Advertising Strategic Planning

Master in Advertising Strategic Planning

Master, Advertising Strategic Planning

Post Graduation in Interactive creative strategy planning.

Graduation, Advertising And Marketing

Graduation in social communication: Marketing and Advertising.