Flávia Locci

Flávia Locci Email and Phone Number

Fine Fragrance Product Manager @ Tailored Perfumes
Barcelona, CT, ES
Flávia Locci's Location
Greater Barcelona Metropolitan Area, Spain
Flávia Locci's Contact Details

Flávia Locci work email

Flávia Locci personal email

About Flávia Locci

Over 10 years of experience within the Cosmetic and Fragrance Industry with local and global positions. International work and living experience in Brazil, Spain and England.The last 3 years in Barcelona remotely dedicated to her start-up Digaxis App. Responsible for the marketing, social media strategy and user acquisition. Besides, is a freelancer as Fine Fragrance Product Consultant to Fragrance Houses. As Product Manager at Givaudan Brazil, responsible for major regional customers, such as O Boticário Group, Natura, L'Occitane Au Brèsil and Belcorp. Conceptual and Olfactive De-Briefing presentations, market analysis focusing on new business opportunities, Market Overviews of beauty categories, creation of olfactive content, trend analysis and inspired set-ups to submissions, was part of work responsabilities.At Natura Cosmeticos, developed solid expertise in product development, leadership and ability to manage multidisciplinary teams with a focus on innovation (ideation, concept, P&L, brand management and product portfolio).Living in Barcelona since 2018, was devoted for a while to a side project, the Digaxis App start-up, as head of the marketing strategy, social networks and attracting new users. In addition, she worked as freelancer of Product Marketing for Fragrance Houses. At Tailored Perfumes since 2021, been responsible for brand management and new product development for brands in the fashion business.Heartly linked to the aesthetics, concept and poetry of things.

Flávia Locci's Current Company Details
Tailored Perfumes

Tailored Perfumes

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Fine Fragrance Product Manager
Barcelona, CT, ES
Flávia Locci Work Experience Details
  • Tailored Perfumes
    Fine Fragrance Product Manager
    Tailored Perfumes
    Barcelona, Ct, Es
  • Tailored Perfumes
    Fine Fragrance Product Manager
    Tailored Perfumes Sep 2021 - Present
    Barcelona, Catalonia, Spain
    Product Development and 360º MKT Management of Fragrance Category for the brands Pepe Jeans London, Hackett London, Pedro del Hierro, and Alejandro Sanz.Key responsabilities:. Manage a brand portfolio and innovation pipeline, optimization, and profitability. Ideation and execution of Strategic Marketing Plan, Annual Calendar, Digital and POS Communication. Led cross-functional teams of designers, agencies, fragrance houses, photographers, etc for a 360º NPD.. Support the sales team and key stakeholders to implement product, marketing, and digital strategy.
  • Freelance
    Fine Fragrance Marketing Consultant
    Freelance Aug 2018 - Aug 2021
    Barcelona, Catalunha, Espanha
    Product Marketing freelancer for fragrance houses, collaborating on competitive projects, concept trends analysis, and ideation for new product development. Clients: IFF Brazil (Natura) and IFF Colombia (Belcorp Ésika and L'BEL).
  • Givaudan
    Fine Fragrance And Personal Care Marketing Manager
    Givaudan Apr 2016 - Jul 2018
    São Paulo Y Alrededores, Brasil
    Responsible for the developments of Fine Fragrance and Personal Care reactive and proactive projects for key Latin America players including: O Boticário Group, Natura, L'Occitane au Brèsil and Belcorp.Tasks:. Development of creative and innovative storytelling for winning projects.. Monitoring of global trend reports (Mintel, Beautystreams, WGSN, Peclers), in order to understand the purchasing behavior of consumers and linking trends with beauty categories.. Analysis of opportunities, conceptualization and strategy of new concepts and flankers to FF and CP: Face, Hair, Soaps, Home Care projects.. Development and dissemination of global presentations, local marketing trends and Latin American consumer behavior. . Development of inspiring olfactive submissions, workshops, client events and internal actions. . Co-leadership with Consumer Insight in consumer researchs.. Creative collaboration with Sales, Perfumer and Fragrance Evatuator, from briefing to presentations and events.. Regional management of market data through Kantar and Euromonitor.. Management and development of market overviews for the main categories: Perfumery, Body, Hair and Face Care.. Perfumery training with clients. Key Winning projects:O Boticário Quasar Drop XX/XY, Eudora Volpe, Eudora Rouge, L'Occitane Au Brèsil Bagunça, L'Occitane Au Brèsil Ninfa das Águas Encanto, Natura Tododia Framboesa e Pimenta Vermelha, Natura Tododia Flor de Maça, Natura Ekos Magia da Floresta.
  • Natura
    Product Marketing Senior Coordinator
    Natura Oct 2013 - Mar 2016
    São Paulo Y Alrededores, Brasil
    Fine Fragrance Senior Coordinator for Brazilian and Latin America markets.Responsible for global management and NPD of the brands: Kriska, Ilía and Esta Flor.Main activities: NPD of prestige feminine brands for Natura's key markets, flankers development, new feminine brand development from concept to launch, project management, market research, pricing, budget control, launch strategy, brand management, results analysis and reports.Create an interface between several internal departments, from R&D to Activation, with Fragrance Houses and all suppliers, to bring different professionals under one team to deliver new products with high quality.
  • Natura
    Product Marketing Coordinator - Perfumery And Makeup
    Natura Aug 2012 - Oct 2013
    Cajamar, São Paulo
    Product and Marketing Coordinator at Natura Cosmetics for Latin America and France markets. Make-up and Perfume categories. Make-up projects: Natura UNA - development of new mascaras and eyeshadows focused on Latin America. Natura Aquarela/Viva - adaptation of the relaunch of the brand Aquarela to Mexico where it is called Viva. Perfumery projects: Local adaptation of perfumery brands in new supplier chain. Natura Amó, Natura Essencial, Kriska, Águas and Humor - local production of new fragrances. Natura Ilía - development of a new prestigie feminine brand focused on Latin America.
  • Natura
    Product And Marketing Analyst - Makeup
    Natura Aug 2011 - Aug 2012
    Cajamar, São Paulo
    Maquiagem Natura - NPD of make-up lipsticks to France.
  • Almapbbdo
    Account Assistant
    Almapbbdo Dec 2010 - Jul 2011
    Clients: O Boticário; Editora Abril - Veja magazine. Tasks: Assemble creative and strategic briefings; Organization and control of campaign deadlines. Develop proposals and confer with clients to define winner campaigns. Monitor and manage client/project budgets and assist adhoc ad productions such as shooting for press campaign and TV spots.
  • Tiempo Bbdo
    Account Assistant
    Tiempo Bbdo Oct 2009 - Sep 2010
    Clients: Wrigley's (Five); Lacer (Thrombocid); SONY; Pepsico Intl (Lay's); Roca. Tasks: Assemble creative and strategic briefings; Participate in brand positioning workshops.Develop proposals and confer with clients to define winner campaigns. Create and deliver presentations such as campaign following and results, brand reviews and market studies. Monitor and manage client/project budgets and assist on site ad productions such as TV, Radio, POS adverts.
  • Total On Demand
    Assistant Account Executive
    Total On Demand Feb 2007 - Oct 2007
    Clients: Sadia Food Services and Rezende Food Services. Tasks: Planning of sales incentive and promotional campaigns. Organization and control of deadlines. Elaboration of weekly creative briefs and monthly presentations of campaign results.
  • Agência Ginga
    Internship At Ginga Interactive
    Agência Ginga Apr 2006 - Jan 2007
    Clients: Paris Filmes; Focus Filmes; Motorola; Tasks: Develop communication strategies to interactive campaigns. Participate in creative brainstormings and workshops. Elaborate marketing studies to support pitch campaigns.

Flávia Locci Skills

Marketing Strategy Advertising Project Management Marketing Communications Marketing Publicidade Desenvolvimento De Marcas Launch Products Marketing Management Ms Project Creative Strategy Publicidade Online Learning Quickly Business Strategy Photo Shoot Production Innovation Management Relation Management Gerente De Produtos Marketing De Produtos Desenvolvimento De Produtos Personal Care Perfumaria Planejamento Empresarial Microsoft Excel Microsoft Office

Flávia Locci Education Details

Frequently Asked Questions about Flávia Locci

What company does Flávia Locci work for?

Flávia Locci works for Tailored Perfumes

What is Flávia Locci's role at the current company?

Flávia Locci's current role is Fine Fragrance Product Manager.

What is Flávia Locci's email address?

Flávia Locci's email address is fl****@****dan.com

What schools did Flávia Locci attend?

Flávia Locci attended Universitat Ramon Llull, Universitat Autònoma De Barcelona, Universidade Presbiteriana Mackenzie.

What are some of Flávia Locci's interests?

Flávia Locci has interest in New Technologies, Innovation, Sustainability, Cosmetics.

What skills is Flávia Locci known for?

Flávia Locci has skills like Marketing Strategy, Advertising, Project Management, Marketing Communications, Marketing, Publicidade, Desenvolvimento De Marcas, Launch Products, Marketing Management, Ms Project, Creative Strategy, Publicidade Online.

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