Sarah Flanagan Email & Phone Number

Toronto, Canada Area

● Main point of contact and trusted advisor supporting enterprise and mid-market B2B client base across full customer lifecycle, responsible for managing over $1.5 million in annual revenue● Provided strategic consulting and innovative solutions on marketing campaigns and softwareimplementation to help clients design, run, and optimize multi-channel lead generation, demandgeneration, and customer adoption campaigns using the PathFactory Platform● Proactively drove adoption of software platform to align with marketing goals and current processes within client’s marketing technology stack and offered data-driven insights that resulted in measurable customer value● Built customer loyalty and advocacy while simultaneously growing the business through upsell opportunities and inspired expansion through further use cases● Ensured business value was recognized, client needs were being met, and their definition of success was actively being worked towards● Mitigated risk and brought in appropriate stakeholders with account escalations, inactivity, and client team turnover● Represented PathFactory at various conferences across North America

Toronto, Canada Area

● Supported clients in their adoption and use of the PathFactory Platform, contributing to a NetPromoter Score that is 38% above the industry average● Developed both internal and external processes to scale growth from a team of 3 to 16 members● Built and managed the company’s first customer training and onboarding programs with subsequent iterations as product developed, while creating additional self-serve resources to reinforce learnings and adoption● Acted as the product expert on the team, being the point source of information and providing product and technical support to both clients and team members● Maintained strong relationships with clients and built digital marketing campaigns for them including newsletters, webinars, and new feature updates● Project managed massive migration process of entire client base to a new user interface, including conducting client workshops, training, explaining new in-depth technical integrations, and coordinating contractors who were supporting in the efforts

Kitchener, Canada Area

Cambridge, Ontario

Honours Bachelor Of Commerce, Degroote School Of Business

Activities and Societies: DeGroote Human Resources Association, Charity Ball Committee, Mac Dance Club

Strategic Relationship Marketing Postgraduate, Dean'S Honour List