Flavia Canelo Email & Phone Number

Barcelona, Ct, Es

Barcelona, Cataluña, España

Clients: Seat - Cupra (Barcelona) Redeia (Madrid)

Madrid, Comunidad De Madrid, España

Madrid, España

Madrid, España

Mixed methods applied to national and international strategic design andinnovation projects. In-depth interviews, focus groups, surveys, benchmark, user diaries, usabilitytest, concept test, card sorting, tree testing, A/B testing, ethnography, netnography, userpersonas, user journey, blueprint.Definition of methodologies and planning in commercial proposals.

Buenos Aires, Argentina

Workshops facilitation oriented to change management with corporate leaders.Leadership of innovation cells for the end-to-end design of products and services.

Leads research processes to get insights for strategic decision making and evaluation processes with digital projects users.Generative research, in-depth interviews, focus groups, usability testing, concept testing, ethnography, netnography, benchmark, co-creation workshops.

Analysis and ethnographic research with web scraping techniques, performance metrics in CRM and web behavior, focus group and in-depth interviews for the redesign and creation of academic programsAnalysis of growth and measurement of KPIs in social networks, digital campaign strategies, Seo and Sem. Audience analysis through Programmatic, marketing automation. Annual marketing budget.Assistance to CMS implementation team, design counceling and SEO responsable for the new portal.

Digital communities analysis through Social Network Analysis (SNA) for the Buenos Aires cinema audience study.

Buenos Aires, Argentina

Qualitative Reseacrh with Social Network Analysis (SNA) to map Buenos AiresTechnological art circle

Buenos Aires, Argentina

Technical coordinator of “Experiencia Tecnópolis” publication under the direction of Alberto Quevedo (FLACSO Argentina director). Information collection and systematization, fieldwork through qualitative and quantitative research in Tecnópolis. Content edition and production.

Buenos Aires, Argentina

CAUs Strategic Design and growth mentoring: Parameterization of standards; Design of strategies and best practices inmanagement.Research, needs recording of CAUs centers and workshops facilitation: Regular visits to the CAU Centers through out the country. Quantitative and qualitative records. In-depth interviews and workshops.Leader of implementation of the new on line exam system in all the CAUs of the country: Leader of the implementation team of the new online exam system in all CAUs of the country. Management of technology set-up. Coordination of training, testing and implementation of the system.

Coordinator of innovation and Technological Prospective Congress, Grupo Techint, Telefónica Argentina and U. Austral Organizer of the Innovation and Technology Prospective event with GrupoTechint and Telefónica de Argentina.Design, development and promotion of the Pilar Engineering School model. U Austral.Member of the design, development and dissemination team of the Engineering school in Pilar as a producer academic entity along with companies of the Pilar industrial park. Design of strategy for the joint use of precision engineering laboratories and their productive and academic use.Coordination of corporate meetings, talks and workshops.Communication Plan of the postgrade admission department. Engineering School. U AustralDesign of the department's communication plan, institutional evaluation, benchmarking, agreements with associated institutions. Coordination of advertising guidelines, design and implementation of marketing campaigns.Direction of segmentation campaigns

Degree In Anthropological Sciences

Computational Social Sciences

Data Processing, Modeling and Visualization (Online - In progress)

Social Media Management

Postgrade Program. Faculty of Communication

Bachelor In Visual Arts

Incomplete