Progressive, innovative, and driven leader in sales and marketing within the industrial landscape. Expert in developing, launching, and analyzing projects for sales growth and increased brand equity. Innovative and inclusive process developer with operational leadership experience in marketing, sales, and business management.■ More than 15 years of experience working in marketing, communication, and strategy in multinational companies. Chemical, pharmaceutical and steel / metallurgy segments in B2B and B2C businesses.■ Experience in marketing plan development and execution, ensuring adherence to strategy on all activation fronts such as: development and launch of new products and creation of campaigns with deployment to different segments, channels, and regions.■ Planning and management of communication channels (offline/online) aligned with brand strategy.■ Responsible for digital marketing projects in collaboration with global marketing team; including new digital platforms (website, e-commerce, apps, and CRM), monitoring user experience (UX) and efficient integration of internal processes.■ Support annual sales planning by providing strategic marketing direction in close collaboration with sales business managers to drive brand recognition and product demand.■ Conducting market research to detect trends and consumer behavior, supporting the area's strategic planning, identifying opportunities for new projects, and preparing Business Cases focused on portfolio analysis.■ Responsible for designing and managing loyalty and relationship programs to leverage brand image with different target audiences, through digital platforms.■ Management of external marketing and communication agencies and their activities, including multiple digital initiatives, offline communication, point of sale materials, video productions, exhibitions, and events.■ Monitoring of brand performance KPIs and budget control.■ Leadership and development of direct team and multidisciplinary project teams.