Atendimento de indústrias de bens de consumo líderes de mercado nos segmentos delas: 3 Corações, Grupo Savencia (Polenghi) e Bacio di Latte, através da promoção do uso de dados e produtos Scanntech.Através dos dados da Scanntech, levar ao cliente monitorar e alcançar seus kpis de sucesso como market share, distribuição, sortimento e preço por canal, estado e bandeira.Entender as necessidades do cliente para construção de análises, projetos e compras de serviços e produtos.Fazer a interface de diferentes equipes para desenvolvimento de relatórios e produtos Scanntech.Garantir o data quality para a entrega correta das análises de mercado aos clientes. Gerenciar a correta classificação e estruturação de categorias e segmentos.Criação, execução e promoção de apresentações de mercado (nível macro e estratégico ao micro e tático).

Customer success business consultant for FMCG industries and retails with more of BRL 4.3 MM per year of revenue in all accounts: Unilever, Mondelez, Compra Agora, Compra Food Service, e-UB and Martins. Proposing alternatives and technology solutions to the customer business to maximize their results by reducing the complexity of their decision with data.

Responsible for the trade marketing of the home appliances line of Canal Hipermercado and Southeast region responding to trade marketing management.Ensure the implementation of commercial strategies for customers of these channels with targets for sell out, store breakage, store space and market share market volume for the Electrolux and Continental brands.Responsible for the Hypermarkets Key Accounts: Carrefour (face-to-face and e-commerce), Grupo Big, Extra and G. Barbosa and Southeast regional: Eletrozema, Simonetti among others for the execution of launch plans, monitoring and execution of sell out funds, creation of media plans, assortment definition and other activities related to the trade. Implementation and creation support of the launch plan for the Continental brand in the Hypermarket and Southeast regional channels (volume, distribution, productivity, assortment, point of sale material and training).Management of sell out budget by customer and model (approximately 3 million reais per month).Management of funds to encourage the sales team in the Southeast region (projections, definition of goals and investment, communication and monitoring of results).Follow up with the field team to ensure the execution of price stores, point of sale material, promotions and actions. Support in the definition of retail service itinerary.Implementation of projects with store in store spaces for product ambiance (Sam's Club, Sipolatti and Simonetti), more than 10 projects implemented with measurement of sell out results and execution.Identification of competitive movement in customers with releases, tabloids, price, point of sale material and action (GKF support tools, Shopping Brasil, Neogrid).Monitoring and analysis of competitors, retail and consumption trends, market situation, results expectations and price map with support tools GFK, Nielsen, Kantar, Web Price.

Management of the market intelligence area and assortment of all categories present in the Dia Brasil banners within the commercial board, reporting to the board.Impact: Leadership, execution and monitoring of assortment reviews for all categories and providing market information to the sales team.Responsible for the interface between the sales team and other areas of operations to update and build the planograms of the different brands and stores based on the updated assortment.Responsible for category management and market intelligence data reported by Nielsen and Kantar.Management of special commercial projects related to the assortment area.

Responsible for Nail Polish Category in all distribution channels.Plan, execute and evaluate all trade marketing activities regarding Nail Polish Category.Analyze category and market conditions and compile competitive data from multiple inside and outside sources (Nielsen, Mtrix, Neogrid).Construct volume and mix per channel of all category launches.Report sales needs and field intelligence to trade marketing (channel), commercial and marketing teams.

• Responsible for the food retail trade channel marketing in Brazil of regional networks and Key Account as GPA, Walmart, Carrefour, Dia% and Lojas Americanas;• Collaboration in the creation of product launch plan for all consumer brands (Pom Pom, Monange, Bozzano, Risqué);• Construction of trade operational strategy for all categories and brands by region;• Interface between sales and marketing to find the key opportunities to increase market share;• Management and implementation of actions at the POS to ensure they are aligned with the goal of each category, brand and region.

Trade Marketing and Market Intelligence. Main activities: • Structuring market intelligence area for Danone Waters for all channels (direct and indirect);• Responsible for the construction and upgrade of the area reports using internal and external indicators such as sales performance, inventory, break, market share, tabloid, price, running on store among others to guide and maximize the results of management and sales team;• Purchase, prospecting and update the studies required to research institutes;• Organization and production of the monthly meeting material from the sales area with performanceanalysis and action plan by client/region;• Study and implementation of geomarketing as a market analysis tool to find sales opportunities;• Responsible for promotions, creating hot site, training of distributors, the development of point of sale materials such as display, folders etc. as well as all activities that are part of the routine of trade marketing.

- Manager products of Carrefour Express. Main activities:• Commercial Trading in all categories and points of merchandising of the store;• Assortment and space management with Spaceman (Nielsen software);• Assortment Update, seeking new products and suppliers;• Monitoring and management of inventory and sales.

Market analysis of the categories of perfumery, hygiene and cleaning using internal data and tools from Shopping Brazil, BIS, Nielsen and Latin Panel (Kantar) and others for identify opportunities of assortment and consumer trends, evaluating releases, market research and price movements as well as collaborate with the decision in business negotiations.

Trainee in sales, with nacional negotiation and management of some products of perfumary categories.

Training of tasters for sensory testing. Application of discriminative and descriptive sensory tests. Development of methodologies for sensory testing. Statistical treatment of data in sensory tests. Execution of reports for internal and external customers.

Formulation of ice cream with probiotic properties, evaluation of sensory acceptance of these products, statistical analysis of data obtained in testing sensory, as well as microbiological and physical-chemical analysis of the samples.