Responsible for guidance, strategic development, market analysis and crisis management for a Holding composed of 10 companies from different segments. I'm also responsible for spotlight the group and its companies in the cover stories of the main newspapers and business websites.Yet at the Holding, I am in charge of a media company with 40 employees (direct and indirect). My mission is to develop a new management model, redesign existing processes, create and develop new products, align the commercial area and open new relationship paths to generate new business.

The solid construction of interpersonal relationships helped me to receive an invitation of an important player of events market (Marcelo Checon) to found a company focused on connecting relevant, sustainable and profitable pieces of business to the public and private areas.

Responsible for the creation and implementation of different content projects and campaigns for CNN channel in Brazil and its social media networks. Yet, leading the corporate communications and how CNN Brazil stablish its relationship with Brazilian market and main brands/clients and government.

As a Project Director, I led the Planning and New Business area at FSB, and my deliveries were all about the main integrated projects of its clients and potential ones. I was responsible for making sure that my team was fresh and innovative, always looking for new insights to exceed the client's expectations.

Consumer Director, leading and driving key brand communications efforts for multiple categories at FleishmanHillard consumer accounts. I’m responsible for connecting the mission brands with their consumers. I also have the mission to stablish and strengthen authentic connections with audiences through the lens of innovation, manage corporate reputation and brand equity;

As per Rick Laughery’s – Global PR Director at GoPro – choice, I was the director responsible for the account’s entire PR work in Brazil. I structured and managed the brand’s arrival in the country and coordinated the HERO4 Camera launch, as well as being the developer behind every PR promotion from the company. Besides GoPro, I have also worked as a director for several other accounts, such as (Hewlett-Packard), Merck, Santa Paula Hospital and Horas da Vida NGO.

At Edelman, I structured all marketing and PR promotions from Johnson & Johnson’s sponsorship of the 2014 FIFA World Cup: one of the biggest blood donation drives the country had seen to date, as well as several medical initiatives (setting a standard for all of the World Cup’s stadiums); Responsible for structuring the marketing initiatives and public relations sponsored by Johnson & Johnson to World Cup FIFA Brazil 2014: one of the largest campaigns of the country's blood donation; medical initiatives I’ve also promoted the Humanization program in hospitals, alongside the Federal government and similar programs for consumers, FIFA volunteers and Healthcare institutions, such as “Campeões do Carinho”. Media results hit an average mark of 2.1 billion impressions. As the results came in, we increased the project’s awareness return seven-fold, when compared to the same time period in 2013. For this work, I was awarded with the James E. Burk prize, from Johnson & Johnson, as the Best PR/Marketing promotion of the company in 2014.

Responsible for Odebrecht and Visa accounts

Kreab / SA Comunicação (Brazil)New product development, strategic planning for the Marketing department, creating and implementing new tools and corporate events and campaigns. My main clients included Volvo, Scania, TAM e Alex Atala.

Responsible for coordinating all markets related to the Iberian Peninsula. I developed marketing campaigns, promotional and advertising deals and market strategies for both Portugal and Spain, promoting actions with Canal Horeca and event creation. My main clients included: Banco do Brasil, JTI (Japan Tobacco International). I also produced specific materials for tobacco brands such as Camel, Camel Activate and Benson & Hedges. Some events I worked on include: Camel’s 100th Anniversary, Banco do Brasil’s anniversary in Portugal.

Event planning, idealization, concept creation, and corporative production regarding small, middle size and big companies. Suppliers management and contracts validation. Budget planning and control. All events planned for up to 7000 people

I worked at the CGCOM (Central Globo de Jornalismo) Department, deling mostly with PR, visitor’s exhibits, events and social projects. I also produced several programs launch events such as Globo São Paulo branch innauguration, launch events for programs Antena Paulista, Mais Você, Programa do Jô and Altas Horas. I have also produced launch party events for telenovelas such as Terra Nostra, Laços de família, O Cravo e a Rosa, Um Anjo Caiu do Céu, Porto dos Milagres, Estrela Guia, A Padroeira, As Filhas da Mãe and O Clone. I also took part on Projeto Globo & Universidade, a partnership between the network with students.

I was a PR assistant executive for clientes such as TGI Friday’s, Rexona and Hotel Paradise.