- Global Design Team Support: Oversee and provide comprehensive support to one of Dell Technologies' largest digital design teams, comprising around 60 designers located globally.- Capacity & Financial Planning: Manage capacity planning and financial budgeting for the design team, ensuring optimal resource allocation and budget adherence.- Work Management & Process Implementation: Implement and streamline work management processes, enhancing efficiency and consistency across the design team's workflow.- Engagement Model: Develop and manage engagement models for both internal designers and external partners, fostering strong collaboration and communication.- Roadmap & KPI Tracking: Track and monitor the team's roadmap, objectives, and key performance indicators (KPIs) to ensure alignment with organizational goals.- Epics & Stories Tracking: Oversee the tracking of epics and stories to maintain project visibility and ensure timely delivery.- Product Communication & Coordination: Facilitate effective communication and coordination across multiple digital products within Dell, ensuring seamless integration and collaboration.- Best Practices Implementation: Ensure the implementation and facilitation of design best practices (Product Model), with a focus on integration with engineering and marketing teams

- Responsible for Creating and Organizing UX/UI Courses at EBAC Online: Lead the development and structuring of UX/UI courses, ensuring high-quality content that meets market demands.- Instructor for Courses (Recorded and Live): Serve as an instructor, delivering both recorded and live classes to provide a dynamic and interactive learning experience.

UX Design Strategy & Leadership- Strategic UX Design: Spearhead the development and execution of UX design strategies that align with business goals and enhance user experiences.- Research & Hypothesis Development: Utilize research and data-driven insights to formulate and test hypotheses, ensuring design decisions are informed and impactful.- Data-Driven Design: Implement data-driven design methodologies to create solutions that resonate with user needs and drive measurable results.- Team Management & Strategic Leadership: Lead and manage cross-functional teams with a focus on strategy-driven outcomes, fostering collaboration and innovation.- Agile Methodologies (PO/PM): Apply Agile principles in Product Ownership and Product Management roles, ensuring iterative and user-focused development processes.- Integrated Client Portfolio Management: Develop integrated strategies for client portfolios, enhancing the digital journey through a cohesive and user-centered design approach.- Digital Product Strategy & Team Building: Build and lead teams focused on creating digital product strategies that consider the entire user journey, driving success for health and finance clients

UX Design Specialist at Samsung Electronics Research and Development Lab- Project Coordination: Lead and coordinate UX design projects from concept to completion, ensuring alignment with strategic goals and timelines.- Data & Research-Driven Design: Leverage data and research insights to inform design decisions, ensuring user-centered and evidence-based outcomes.- Team Management & Product Roadmapping: Manage cross-functional teams, overseeing the development of product roadmaps and defining project scope to deliver high-quality solutions.- MVP Development: Focus on developing Minimum Viable Products (MVPs) that balance innovation with practicality, facilitating rapid iteration and user feedback.- Innovation in AI & Health: Drive innovation in the fields of AI and health, integrating cutting-edge technologies to enhance user experiences and meet emerging needs.

Designed IBM Cognitive Enterprise Data Platform (CEDP)- Standardization & Consistency: Ensure a unified look, feel, and user experience across all CEDP products, maintaining high standards and consistency.- Unified Experience Strategy: Develop and implement strategies that enable teams to design and build a cohesive experience across the CEDP ecosystem.- Global Design Frameworks: Facilitate collaboration among global design teams by standardizing the use of frameworks, components, and design patterns.- Quality Improvement: Assist designers in enhancing the quality of their work by leveraging real data and adhering to design best practices.- KPIs & Metrics: Establish KPIs and metrics for design teams and project deliverables, aligning them with business objectives.- Cross-Team Collaboration: Connect with other teams to ensure designers can work efficiently and effectively, optimizing workflows and resources.- Integration with IBM Cloud Pak for Data: Oversee the integration of CEDP with IBM Cloud Pak for Data, enhancing the platform's capabilities and user experience.

- UX Design Planning & Strategy: Lead the planning and strategic direction of UX design initiatives, ensuring alignment with business objectives.- User Research: Conduct user research to gather insights that inform design decisions and improve user experiences.- Methodology Application: Apply various UX methodologies to create effective and user-centered designs.- Design Thinking: Utilize Design Thinking principles to innovate and solve complex user experience challenges.- Prototyping & Interface Design: Develop prototypes and design intuitive user interfaces that meet user needs.- User Testing: Conduct user testing to validate design decisions and refine interfaces based on user feedback.- Conversational Interfaces Development: Design and develop user experiences, personalities, tone of voice, and interactions for conversational interfaces, including chatbots, IVRs, and cognitive assistants.Artificial Intelligence: Integrate AI into designs to create smarter, more responsive user experiences.Big Data & Analytics Interfaces: Design interfaces for Big Data, business intelligence, and analytics tools, enhancing data-driven decision-making.- Selection & Hiring: Lead the selection and hiring process for UX design talent, building high-performing teams.

Digital Content Writer: Create marketing materials, including banners, brochures, email marketing campaigns, as well as institutional content for IBM Brazil, web and mobile apps, and presentations.Information Architecture: Design the information architecture for web pages and platforms, ensuring a logical and user-friendly structure.User Experience Design: Develop UX designs for mobile and web apps, enhancing usability and engagement.Storytelling: Innovate new storytelling approaches to showcase IBM’s capabilities, creating compelling narratives that resonate with diverse audiences.

- Design de interfaces, baseado na experiência do usuário. - Storytelling: desenvolvimento de histórias, baseado em entrevistas com usuários, clientes e especialistas das áreas de tecnologia, para apresentação das capacidades da IBM para potenciais clientes.- Design de apresentação- Motion Design- Filmaker & Video Edition

Communications and Marketing Leader, IBM Brazil Software LabAs the Communications and Marketing Leader for IBM Brazil's Software Lab, I am responsible for creating and coordinating comprehensive marketing, internal communications, and external communications strategies for an organization of over 400 employees. My role encompasses:Strategy Development: Craft and execute marketing, endomarketing, and communication strategies that align with organizational goals.Content Creation & Management: Oversee the creation and management of various communication materials, including newsletters, press releases, articles, institutional presentations, posters, and campaigns. This includes controlling content, tone, production, design, and visual communication.Event Organization: Plan and execute both internal and external events, enhancing engagement and visibility.Visibility & Reputation Enhancement: Drive initiatives to inform and improve the department's visibility and reputation within IBM and to external audiences, aiming to improve organizational climate, attract top talent, secure internal investments, and enhance the reputation of customer support and IBM software quality.

Especialista em Assessoria de Imprensa, coordenação de eventos, press releases, métricas, estratégias de mídia, viagens para imprensa, produção de artigos e fotos, etc.

Fashion and Publicity photographer and assistent