Flavia Paulella Kennedy

Flavia Paulella Kennedy Email and Phone Number

Marketing Executive / Digital Transformation / Marketing Consultant/ Entrepreneur/ Award-Winning Author @
Flavia Paulella Kennedy's Location
Greater Houston, United States, United States
Flavia Paulella Kennedy's Contact Details

Flavia Paulella Kennedy work email

Flavia Paulella Kennedy personal email

n/a
About Flavia Paulella Kennedy

ACCOMPLISHED MARKETING AND BUSINESS EXECUTIVE A seasoned professional with over two decades of progressive marketing experience building powerful brands, increasing market share, and driving profitable growth. Expertise spans Hardware, SAAS, Services, Consulting, and Vertical Solutions within both Fortune 50 and SMB IT companies, with deep knowledge of B2B and B2C segments at the national, regional, and global levels.

Flavia Paulella Kennedy's Current Company Details
Freelance

Freelance

Marketing Executive / Digital Transformation / Marketing Consultant/ Entrepreneur/ Award-Winning Author
Flavia Paulella Kennedy Work Experience Details
  • Freelance
    Marketing Consultant
    Freelance 2023 - Present
  • Sigga Workforce Technologies
    Vice President Global Marketing
    Sigga Workforce Technologies Jul 2020 - Jun 2023
    Sugar Land, Texas, Us
    Sigga is an SMB SAAS company specializing in digital transformation for SAP Enterprise Asset Management. Successfully oversaw Global Marketing & Business Development departments, enhancing brand awareness, identifying new business prospects, and attaining Sigga’s Annual Recurring Revenue (ARR) target. Was in charge of various marketing facets, encompassing strategic vision, market insights, corporate communication, public relations (PR), marketing planning, Account-Based Marketing (ABM), messaging, events, campaigns, search engine optimization (SEO), paid media, social media, product marketing, sales enablement, analytics, and pipeline creation.
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  • Hp
    Vice President Of Global Marketing
    Hp Feb 2017 - Jun 2020
    Palo Alto, Ca, Us
    Responsible for HP's global marketing for the largest revenue-contributing category: Notebooks, Desktops, Accessories, Services, Healthcare, Education, and Solutions.Working closely with the Business Unit team, successfully developed and implemented a comprehensive business vision, marketing strategy, and campaigns, influencing over US$20 billion in revenue worldwide. Targeted activities encompassed integrated marketing initiatives, messaging, content creation across the customer journey, and materials for new product introductions and sales enablement.Led HP’s Digital Transformation globally for B2B and B2C, modernizing, optimizing, and increasing the performance and results of the marketing organization.
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  • Hp
    Director Of Americas And Us Marketing
    Hp Mar 2011 - Jan 2017
    Palo Alto, Ca, Us
    Defined America's marketing strategy and implemented robust marketing campaigns for 8 areas of responsibility, from PCs to Printers, including Hardware, Accessories, Security, Services, Consulting, and Vertical Solutions.Led a team of over 100 marketing professionals with an almost $ 200M marketing budget. Deployed Integrated marketing campaigns, ABM, paid search and media, social content, SEO, events, webinars, emails, channel marketing, and many other demand-generation activities to support HP’s revenue goals.
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  • Hp
    Manager, Americas Business Manager
    Hp May 2007 - Feb 2011
    Palo Alto, Ca, Us
    Responsible for 12 P&Ls’ strategy, product vision, finance and business planning, go-to-market, pricing, and product management for America's consumer and commercial accessories and services.
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Flavia Paulella Kennedy Skills

Go To Market Strategy Product Marketing Product Management Strategic Partnerships Marketing Business Strategy Demand Generation Competitive Analysis Channel Partners Leadership Business Alliances Strategy Partner Management Multi Channel Marketing Sales Enablement Marketing Strategy B2b Marketing Content Strategy

Flavia Paulella Kennedy Education Details

  • Fgv - Fundação Getulio Vargas
    Fgv - Fundação Getulio Vargas
    Master Of Business Administration (M.B.A.)
  • Faap - Fundação Armando Alvares Penteado
    Faap - Fundação Armando Alvares Penteado
    Bachelor Of Communications And Industrial Design

Frequently Asked Questions about Flavia Paulella Kennedy

What company does Flavia Paulella Kennedy work for?

Flavia Paulella Kennedy works for Freelance

What is Flavia Paulella Kennedy's role at the current company?

Flavia Paulella Kennedy's current role is Marketing Executive / Digital Transformation / Marketing Consultant/ Entrepreneur/ Award-Winning Author.

What is Flavia Paulella Kennedy's email address?

Flavia Paulella Kennedy's email address is flavia.kennedy@hp.com

What schools did Flavia Paulella Kennedy attend?

Flavia Paulella Kennedy attended Fgv - Fundação Getulio Vargas, Faap - Fundação Armando Alvares Penteado.

What skills is Flavia Paulella Kennedy known for?

Flavia Paulella Kennedy has skills like Go To Market Strategy, Product Marketing, Product Management, Strategic Partnerships, Marketing, Business Strategy, Demand Generation, Competitive Analysis, Channel Partners, Leadership, Business Alliances, Strategy.

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