My greatest skill is to bring clarity to the communication of products or services.I can translate the product or service's value into words and lead the customer to buy. I've learned how to do this from the best minds at CXL, Copyhackers, and CVO Academy.I am the first Brazilian with the Saas Conversion Copywriter Certification by Copyhackers.What I believe:🔸 Copy leads Design, but Design should empower a good copy🔸 Design brings the brand's voice and guides the positioning in the customer's mind. (Do you want to talk to Enterprise or Startup?)🔸 Copy is data-driven. (Forget guessing or personal tastes)🔸 Words are chosen based on research, customer interviews, and the company's team. (Voice of customer)🔸 Text is written to communicate a single value to a single reader. (Forget generic, jargon-filled texts)🔸 The message is designed to persuade, using structures and formulas in the right measure.🔸 Messages guide the prospect along the awareness spectrum to the conversion point (micro conversions).What are my differentials?Being a Master Practitioner in NLP gives me the ability to have accurate active listening, a high level of empathy, an investigative profile, and to see beyond the content being said.Using JTBD as a guideline helps me base myself on facts and evidence in the decision-making journey and identify hidden customer demands and opportunities.Conversion Copywriting and Plain language allow me to write clearly and with the client (one reader) at the center.In this process, more than 150 interviews have passed and counting…<3Talking to product, service, industry, and SAAS companies, in food markets, B2C and B2B companies, technology and e-commerce, executive education, startupscompanies from Silicon Valley, Israel, and Brazil.I love what I do, and I'm happy to help businesses sell and grow by putting their customers and needs at the center.