:: Developed and executed integrated marketing campaigns for our seasonal boxes, special products and e-commerce shop across multiple channels, consistently analyzing data and adjusting strategies as needed to meet business goals.:: Led the Marketing Department, managing direct reports and service providers, championing collaboration with other teams, planning and overseeing schedules, performance, and daily tasks.:: Worked closely with the product and customer service teams to understand customer pain points, define clear positioning, and create compelling messaging, competitive pricing, and packaging to market our products and solutions efficiently. :: Conducted market research to understand consumer trends and competitor landscape to develop go-to-market strategies based on evidence to defend our market position and improve performance.:: Managed the marketing department's budget in relation to key line items such as advertising, photoshoots, paid media and seasonal campaigns.

:: Developed and led the marketing strategy for Sam's Club Photo Center with a customer-centric approach by analyzing consumer behaviour, strategizing on product offerings, and creating innovative marketing tactics that drive engagement, retention, and sales.:: Consistently monitored competitor's landscape to identify trends and opportunities, generating actionable insights for sales and product teams.:: Worked collaboratively with Product Managers and Project Managers to identify and prioritize product upgrades and new features, support releases, and properly market enhanced solutions to key audiences:: Managed Sam's Club Photo Center marketing operations by coordinating teams and campaigns to ensure timelines and goals were met.:: Collaborated with external teams to develop strategic campaigns including seasonal videos, photoshoots, and product and brand partnerships, ensuring seamless integration and increased brand value.:: Consistently maintained and optimized client website by planning and executing seasonal and promotional refreshes, guiding creative, and working collaboratively with development and web design teams.:: Successfully managed email marketing programs - including content ideation, copywriting, creative briefing, and scheduling - increasing open rates from 10% to over 40% through optimization strategies.

Exclusive support to BC Hydro's Supply Chain Department in the implementation of Contingent Labour Resource Augmentation (CLRA) Strategy, dedicated to optimizing the way the organization acquires and manages contingent labour services.Application of ADKAR Change Management framework, supporting business change and ensuring employee buy-in.Planning and execution of all communication efforts related to the project, including messaging, liaison with multiple workstreams, engagement with multiple business units, and information support for internal communications and media relations.

• Produced a comprehensive marketing and communications plan, defining corporate goals and integrated actions to increase company’s impact in the Vancouver market.• Developed in-depth content aligned with business strategy to feed corporate website and social media channels. • Managed and deployed a branded workshop project, including promotion, budgeting, content, and logistics.• Produced and implemented a strong social media plan for Twitter and LinkedIn increasing in 15 times webpage access originated from these platforms in only 4 months. • Developed in-depth content aligned with business strategy to feed corporate website and social media channels.

• Produced effective communication plans for clients, including Odebrecht Oil&Gas, American Chamber of Commerce (AmCham Rio), and Enseada Industria Naval, building internal and external awareness about business goals and achievements.• Applied storytelling techniques to produce internal and external content, including news releases, media pitches, scripts, Q&A, among others, which efficiently supported overall PR strategies.• Researched topics in Oil&Gas, Taxation, Law, among others, to write editorials and opinion articles regarding client’s business, which were widely published by Tier 1 outlets in Brazil.• Frequently interviewed executives from middle management to C-Level extracting relevant business data to produce media pitches and content for corporate website.• Thoroughly produced, supported, and debriefed media training programs dramatically amplifying their capacity to communicate with the Brazilian press.• Prepared monthly and annual reports based on select KPIs to measure clients's exposure in the media, supporting the proper evaluation of results and the development of new strategies.

• Edited and produced company's quarterly internal newspaper, advertisement copies for brochures, e-mail marketing and weekly digital digests (in Portuguese and Spanish).• Developed a full editorial project for an internal online publication designed to increase employee engagement.• Supported the organization of corporate events by developing attractive presentations, attentively proofreading printed materials, welcoming participants, and helping overall production needs.• Analyzed client’s digital presence and developed a proposal to ignite company’s official website and initiate social media presence.

Hard news reporter covering politics, economics and general city themes.

Correspondent for Portal F5 covering entertainment, TV and culture related events. Also worked as freelancer for the Jobs and Carreer section at the newspaper (printed and online).

Media relations executive for the GNV Comittee at IBP (Instituto Brasileiro de Petróleo, Gás e Biocombustíveis), developing a national schedule for media pitches focused on amplifying general awareness about the benefits of natural automotive gas. In parallel, participated in planning and executing press strategies for Konrad Adenauer Foundation's seminar on international affairs.

• Supported multinational companies such as Accenture, Shell and TIM in the development of communications strategies to build engagement with valuable targeted publics. • Organized, produced and delivered summaries for the press, executive training, and reports on performance, among other tasks to increase brand recognition and apply consistent KPIs.• Produced effective communication plans by conducting extensive research of client’s objectives and studying market opportunities. • Developed weekly, monthly and annual reports on media performance in quantitative and qualitative scopes to support decision-making and adjustment in PR strategies.

Account executive for multinational companies Scania Latin America and Gestamp Wind, and for Aidar SBZ law firm. Responsible for media relations activities, reporting companies' news, developing press releases and working closely to the client's internal communications team. Organization and hosting of press trip.

Reporter at Mercado Aberto, the most important business column in the newspaper. Before joining the economics area, worked in general hard news coverage - including Politics and Science - and with special projects for the publication. Selected for the 48th Daily News Trainee Class of Folha de S.Paulo.

Reporter specialized in the news coverage of Brazilian and internacional naval industry, ports and logistics. Responsible for researching and writing articles for both online and printed versions of the publication. Attendance in fairs and events related to naval and oil and gas segment.