Flavia Pinho Email & Phone Number

Rio De Janeiro, Brazil

Rio De Janeiro, Brasil

Rio De Janeiro

● Planejamento, gestão, implementação e desenvolvimento de ações de comunicação interna e externa;● Suporte e expertise de comunicação para Diretoria Executiva, além de duas Unidades de Negócios Laboratoriais no Rio de Janeiro, bem como para as áreas de RH, ESG, Novos Negócios e Comercial;● Gestão de time de Comunicação com 10 colaboradores em comunicação externa (relacionamento com a mídia,mídias sociais e site/digital, eventos, patrocínios e Relatório Anual 2024) e comunicação interna;● Relações com a mídia com os principais jornalistas do setor elétrico e mainstream;● Mapeamento e implantação de concorrências de agências de comunicação para eventos, publicidade, comunicação interna, gestão de peças on e off line, clipping e Relatório Anual;● Thought leadership (LinkedIn) e reporte ao diretor-geral do Cepel.

Rio De Janeiro

Clients: • EMBRAER S.A – partnership with Ideal, the third largest multinational PR agency in Brazil;• ABRADEE (Brazilian Association of Electric Energy Distributors) – partnership with Hill+Knowlton Strategies;• OCYAN S.A and FORESEA (oil&gas); GUMI Brazil (urban mobility); and Campos Mello Advogados (CMA) in cooperation with DLA Piper (legal) – partnership with CDN Comunicação, part of the global Omnicom group.• ONS (National Operator of Eletric System) - partnership with Approach, a brazilian PR agencyMain ChallengesEMBRAER • Global public relations management: corporate, as well as all business units (commercial aviation, executive jets, defense & security, services & support) and Embraer subsidiaries (Eve, EmbraerX and Beacon);• Development of strategic communication planning, media relations, organization of national and international events with press participation, crisis management, contribution with content for digital and social media, support in communicating with the internal public, development of media training, data management, production of reports with KPIs/results of press relations and digital;• Management of four accounts executives in Brazil, focused on communications in Brazil, Americas, EMEA and APAC and interface with HK USA and HK Singapore; • Report to Embraer's Global Communications Manager in the United States and to Embraer's Global Communications Director in Brazil. At Ideal, reports to the Account Director of Embraer and to the Vice President of the agency in Brazil.ABRADEE – public relations management, press relations and crisis management.OCYAN S.A, FORESEA, ONS, GUMI and CAMPOS MELLO (DLA Piper) – media relations, crisis management and strategic planning for the company’s clients.

Florianopolis

▪ Responsible for planning and managing internal and external communications: internal communications, media relations, events, advertising, social media management, branding, crisis management, awards & recognitions, non-incentive sponsorship and marketing communications▪ Interface as a communication hub for strategic areas and 60 plants in Brazil. ▪ Budget, contract and performance management for agencies (internal communications, media relations, advertising and events) and other media relations suppliers located in seven states in Brazil. ▪ Development of communication processes for the implementation and operation of new constructions; hiring local press officers and monitoring plans with stakeholders. ▪ Responsible for content management for employees, media relations, social media, institutional videos, podcasts, website, and other corporate materials. ▪ Financial planning and management: annual budget and monthly control.▪ Advising communication issues and implement communications plan at the ENGIE Sustainability Forum (ESG). ▪ Advisory support to senior management and C-level; immediate reporting to the Administrative Director; matrix reporting to the CEO. Main achievements ▪ Implementation of strategic communication planning for the company. ▪ Implementation and control of Communication KPIs.▪ Improvement the quality of events, generating greater engagement and better positioning of the company's brand with its stakeholders. ▪ Creation of the company's first advertising campaign for the Free Energy Market. ▪ Review of service provider contracts, with implementation of bid with agencies, aiming at cost reduction, eliminating monthly fee for some services and better quality of services.▪ Planning and organizing events for the inauguration of projects and other several events.▪ Evaluation of non-incentive sponsorship requests, with better allocation of resources and greater brand exposure, in order to generate awareness for the company's image

Rio De Janeiro, Sp & Paraná Area, Brazil

Clients: Instituto BioAtlântica (IBio) and Petróleo Brasileiro S.A - Petrobras▪ IBio: manage media relations for Instituto BioAtlântica (IBio), a Brazilian environmental NGO focused on the preservation of Atlantic Rainforest - development of communication planning, press releases, spokespeople advice and training, press conferences, media audits, e-newsletter and annual report.Petrobras:▪ Crisis communication consultancy for Petrobras for 11 consecutive years, supporting the Head of Crisis Communications and Board of Directors.▪ Advising Petrobras executives in pre-crisis and crisis situations with several stakeholders.▪ Responsible for crisis reports for Petrobras' board of directors with diagnosis of pre-crisis, crisis and post-crisis situations.▪ Management and supervision of Communication teams in Contingency simulations/drills in Brazil and abroad, driving executive engagement, also providing performance evaluation. ▪ Provide support to Head of Crisis Communications to prepare annual plan and departmental budget, including personnel, capital expenditures, bids, and all necessary operating costs.Main achievements ▪ Road shows in 35 Petrobras business units in Brazil to disseminate crisis communication concepts to executives and contingency teams.▪ Provided new versions of the crisis management materials, procedures and standard. ▪ Conducted several crisis communication training courses for more than 1,000 executives in Brazil and abroad (USA, Bolivia, Argentina and Colombia), delivered in English, Spanish and Portuguese.▪ Provide benchmarking presentations of Petrobras Crisis Communication System to several Brazilian companies. ▪ Study and design of software to help Petrobras create a data base and respond in crisis situations.▪ Benchmarking with Brazilian and international consultants to learn about best practices in crisis communication and crisis communication indicators for the company.

Rio De Janeiro, São Paulo & Paraná Area

Partner & New Business Director, Planning and Crisis Management Consultant in RJ, SP and PR

Rio De Janeiro Area, Brazil

Rio De Janeiro, Brazil

▪ Strategic communication planning and management for customers in Energy, Telecommunications, Technology, Internet, Health Care, Environment and Social Responsibility (ESG).▪ Management of multidisciplinary contracts; communication planning and strategic management of media relations, public relations, community relations and crisis management for several clients simultaneously for both multinational and Brazilian companies.▪ Management of a team with 17 people based in different regions in Brazil; report to agency´s and clients´ CEO.▪ Daily relationship with media; content and materials production for media; advising spokespeople in interviews and holding press conferences, including acting as Master of Ceremony in English and Portuguese.▪ Clients: Energy (Petrobras and Santa Fé Petróleo); Telecommunications (Intelig, GVT, TIM, Vivo, NET and Mundivox); Technology and Internet (Globo.com, Tim.net, Terra Mobile, Módulo Security Solutions); Consulting (ontheFrontier / Monitor Group-Delloite), Environment (Instituto BioAtlântica - IBio), Health Care (DASA | Sérgio Franco Medicina Diagnóstica) and Social Responsibility (Zero Hunger Program).Main achievements▪ Launch of major players in the national market (GVT; Timnet; Terra Mobile, NET - North and Northeast of Brazil; Mundivox, ontheFrontier and IBio) through public relations activities.▪ Review, update and create policies, procedures, and communication Manuals for several clients. ▪ Development and implementation of the Petrobras Crisis Communication System in Brazil, Argentina and Bolivia for one year, as well as training for 500 executives in Brazil and abroad.▪ Training in Corporate Communications subjects (Media Training and Crisis) delivered in English, Spanish and Portuguese to 500 executives of several clients all over the country.

Rio De Janeiro, Brazil

Press relations officer and crisis management for Telerj (current Oi) recently privatized at the occasion.

Rio De Janeiro Area, Brazil

Internal and external communications; crisis management officer; Brazilian Crisis Manual.

Rio De Janeiro Area, Brazil

Press and Public Affairs Advisor for Iridium SudAmerica, a project of Motorola Group to launch a satellite telecommunications company, offering global mobile services.

Rio De Janeiro Area, Brazil

Editor | Publisher of two trade magazines (“Fundos de Investimentos” e “Investimentos Externos”)

Rio De Janeiro Area, Brazil

Corporate Communications "school"

Master´S Degree, Marketing

Bachelor, Journalism