Flávia Pontarolla Tomita Email & Phone Number

Barcelona, CT, ES

Barcelona, Catalunha, Espanha

> UX writing for multiple platforms and contexts, and maintain effective guidelines that influence UI copy.> Project management to oversee terminology accuracy across the product.> Focus group leadership to gather insights and apply findings.> Continuous analysis of content performance through user feedback and data to iterate and improve the user.

Barcelona, Cataluña, España

> Translation and localization of Factorial's software> Collaboration with cross-functional teams for an in-depth understanding of product features and goals> Creating informative, user experience-oriented content that aligns with Factorial's tone of voice and business objectives

Brasil

> Creation of internal communication and endomarketing scripts for Grupo Boticário (the largest franchise network in Brazil).> Script translation (PT, ES, EN).

Barcelona, Cataluña, España

> Create impactful communication & training materials to the different stakeholder groups and their areas of interests.> Implement and execute training.> Set up and maintain a cadence with other content producers, internal communications teams, and so on.

[HR]My last challenge at the company was to contribute to the structuring of the Learning and Development area, which is responsible for carrying out internal development actions for employees. Our main projects were:> Onboarding of new employees> Leadership Development Program> Performance evaluation and individual development plan

[PRODUCT]I began my journey at Conquer being responsible for creating and updating some products (that is, some certificate programs):> Leadership and People Management [for people with little or no experience in leadership roles]> Leadership and Business Management [for senior leaders]> Grow Your Business [for entrepreneurs]> Smart Management> Brand.

as a freelancer communication analyst at this endomarketing agency, I was responsible for planning and content writing for clients such as Mondelēz, Furukawa Electric, Renault, among others.

> writing, proofreading and editing content for digital platforms and offline communication channels;> event planning;> creating and executing strategic communication plans for the O Boticário Franchise Network;> content planning and engagement strategies for the corporate social network platform (Workplace) with more than 13,000 users;> supplier.

my first experience at the ação integrada agency involved:> content planning and writing for several clients, such as Electrolux, Philip Morris, Kraft Heinz, among others;> there, I was also responsible for creating endomarketing campaigns to generate employee engagement; for translating content from Portuguese to English and Spanish (and vice versa); and.

at this PR agency, I had two main roles: press officer and content writer.at this PR agency, I had two main roles: press officer and content writer.

Master'S In Pr, Communication Management And Marketing

Strategic thinking in communication and marketing fields; creation, analysis and evaluation of communication processes in organizations.

Bachelor'S In Journalism

Ui Design (Bau, Centre Universitari D'Arts I Disseny)