Former digital communication strategist, activist and educator in sustainable fashion. TSS, The Sustainable Stylist, is a project that aims to drive responsible consumption and the adoption of conscious and fair fashion.TSS's scope.- Educational and awareness-raising content on sustainable fashion and lifestyle.- Image consulting and personal shopper services for vintage and second hand fashion.- Business consulting for sustainable fashion brands.- Sustainable development analysis and management for fashion and retail companies.- Branding for sustainable brands- Sustainability perception analysis in digital- Editorial styling based on sustainable and second-hand fashion brands

Leadership, design, and development of transformation projects around the digital ecosystem and beyond. As head of the Strategy area, I can undertake innovative and inspiring initiatives that improve day-to-day life and create potential territories for our clients. The culture of doing things by connecting realities with the brand purpose allows us to find unexpected spaces and the perfect fit between the brand and its people.

- Campaign strategy planning- Brand research and analysis- Trend identification- Project architecture and management- Research methodology- Social media strategy development- Identification of business opportunities- Brand identity development

- Identification and development of potential collaborator profiles.- Creation of employee loyalty strategies.- Stakeholder mapping, identification of new target groups, attraction strategies.- Ideation of key messages and speeches for each target group.- Development of objections manual.- Content style guide architecture.

The work methodology is based on the development of a Brand Platform, a strategic document elaborated with the Marketing, strategy and/or product team, in which the strategic guidelines of the brand are established.Communication solutions:- Brand Platform.- Research of consumer trends, market, competition, among others.- Social Media Strategy: brand concept and guidelines to develop a communication in social networks.- Web positioning: web development, landing, registration forms, among others, according to brand needs.- Mystery shopper: visits to stores, shopping malls, hotels, among others, in order to identify business opportunities and what we need to improve.Thanks to this experience I have had the opportunity to develop strategies for clients in the following sectors: hospitality, fashion and gastronomy. Some of them are Crepier, Open Plaza, La Hacienda, Country Club Hotel, La Vaca Loca, Caplina Restaurant, among others.

- Coordination of on/off communication campaigns.- Design of brand strategies oriented to Corporate Social Responsibility.- Leadership of digital projects: websites, apps, landings, audiovisual content, among others.- Development of social campaigns such as: gender violence, air care, awareness of corruption in social level, and others.- Multidisciplinary group management: creatives, media planners, branded content, among others.- Direction of graphic and audiovisual advertising pieces for different media.Strategic partners: MTPE (Ministry of Labor and Employment Promotion), Cálidda (Natural Gas), Peruvian Institute of Quality (INACAL), MINSA (Ministry of Health), Minedu (Peruvian Ministry of Education), PCM (Presidency of the Council of Ministers), Ministry of Culture, Sunarp (National Superintendence of Public Records), Sunedu (National Superintendence of University Higher Education).

- Digital transformation for companies: Digital planning and innovation in communications course.- Master's degree in strategic digital marketing for professionals: Digital Culture and Digital Brief courses.- Participation in the Master's Degree in Brand Management through the Insights Workshop.

- Annual brand strategy planning, launching, maintenance and innovation.Situational analysis of the brand and the competition, identification of trends, discovery of insights.- Creation of concepts and knowledge of different consumer profiles, thanks to the work with brands such as :Nestlé, J&J, Cartavio Rum Company, L'oreal, La Roche Posay, Mondelez, Ford, Abbott, among others.- Silver Effie Awards 2016 - Nestlé "Sublime shares smiles" campaign.- Bronze Effie Awards 2016 - Nestlé "Futurexia: Sin Parar Adivinameee" Campaign.- Silver Effie Awards 2016 - Ajeper Campaign "Volt activates you".

- Desarrollo del Digital Brief, Debrief y Creative Brief.- Diseño de estrategias Social Media: RRSS, desarrollo de contenidos, estrategia SEO y SEM.- Supervisión del equipo digital: communities manager, creativos y analistas.- Liderazgo del área de analítica digital: desarrollo de formatos de informes, planteamiento de KPI's digitales, seguimiento de métricas, entrenamiento en el uso de herramientas de medición.

- Creación de estrategias Social Media para programas de Televisión.- Desarrollo de conceptos y lineamientos de marca en el medio digital.- Identificación de oportunidades de negocio en el ecosistema digital.

- Gestión de proyectos de E-commerce con el objetivo de promover el turismo en la selva peruana.- Planteamiento de estrategias digitales para empresas del sector hostelero y restauración.

- Desarrollo de ADN de marca, análisis situacional, y estrategias social media para micro empresas.- Diseño, conceptualización y adaptación de piezas para el medio digital.- Creación de piezas publicitarias animadas, banners rich media, entre otros.