Summary: Responsible for driving the end-to-end content marketing efforts to support the company's overall goals. I develop and execute a comprehensive content marketing strategy, collaborate with internal teams to produce accurate and compelling content, manage the company's content calendar, and promote content through various channels. Responsibilities:Create and execute a comprehensive content marketing strategy to improve awareness among the company's target audience, increase the company's email subscriber list, and generate leads for the business development team.Collaborate with subject matter experts to produce accurate and compelling content in various formats, including infographics, interactive pieces, case studies, blog posts, social media updates, videos, and more.Manage the company's content calendar, ensuring the timely production and publication of quality content.Promote content through various channels, including email, social media, and paid advertising.Measure and analyze the performance of content marketing campaigns, providing insights and recommendations for future strategic decisions.

Managed content strategy across digital properties - including four different websites and a custom deck design app. Managed editorial strategy from ideation to publication by developing content calendars, creating content briefs, overseeing content creation, and publishing blogs to the site.Coordinated with the SEO Manager to develop blog content that was both useful for visitors and optimized for search engines. Guided the performance reporting efforts across digital channels - including paid and owned media – by coordinating with internal teams and external agencies to produce weekly and monthly reports.

Introduced and developed a Content Marketing solution for the agency to provide our clients with a solution to engage consumers across a variety of owned media channels. - Channels included company blogs, website pages and social media profiles. Developed and executed holistic Content Marketing strategies designed to reach specific audiences and accomplish goals throughout the buying journey for the agency and its clients. - Clients include multi-unit, franchise and enterprise brands with both B2B and B2C audiences in several industries like financial services, telecom and business services.Created a range of content pieces including blog posts, e-books, infographics, videos, social media posts and web copy. -Optimized content pieces to drive significant website traffic from organic search results and social media channels.

Directed the agency’s content development efforts and strategy:• As Managing Editor of the agency’s blog, oversaw content marketing strategy by planning, creating, editing and publishing thought-leadership and product-promotion material. • Developed marketing messages designed to reach the agency’s target audiences with the right message at the right time; content included blog posts, white papers, infographics and videos. • Promoted the agency content by managing social media presence on Facebook, Twitter, LinkedIn and YouTube. Developed proposals and strategies for clients and prospects designed to reach each brand’s target audience at the right times: • Coordinated with internal teams and external vendors to develop strategic digital and traditional marketing campaign strategies. • Developed 10 proposals and PowerPoint presentations each month, along with 10-15 RFPs/RFIs each year for large brands across a variety of verticals including Edward Jones, Nationwide Insurance, Enterprise and Ameriprise. • Specialized in developing holistic marketing campaigns that targeted local consumers for multi-location brands. Created sales and marketing collateral to promote the agency’s overall capabilities and demonstrate the features and benefits of the agency’s marketing solutions: • Collateral included PowerPoint presentations, one-sheeters, product-description videos, webpages and case studies.

Improved clients’ presence in local search results by optimizing location information, distributing local listing information across partner sites and implementing conversion tracking to access performance. Managed local search campaigns for clients with as many as 15,000 locations.Increased website traffic and online conversions by optimizing technical site components, writing compelling content and developing user-friendly websites.

Produced news content for on-air delivery. Hosted the local "Morning Edition" program. Organized and produced five local breaks per hour and three newscasts every show. Displayed timely decision making skills and news judgement under strict deadlines. Adapted to a full-time position as a radio host and reporter in two weeks with no previous broadcast experience.Optimized news content for website publication and radio broadcast. Promoted content online through social media sites and introduced new social media techniques to the newsroom for a more integrated social media strategy.