Flavio Costa Email & Phone Number

New York, Ny, Us

Québec, Québec, Ca

Spearheaded the Ericsson account, devising and implementing strategic initiatives to achieve a $20M annual revenue target, identifying growth opportunities, and expanding the product portfolio.Leads cross-functional teams in joint presentations with Ericsson, establishing EXFO as the preferred service assurance solution within Ericsson’s BSS/OSS portfolio for RAN attach, core attach, and Ericsson Expert Analytics.Crafted go-to-market strategies for RAN and Core offers, including detailed action plans and targeted customer lists, driving effective solution positioning and focused execution.Developed competitive pricing strategies, including introducing a flat fee model for Core solutions, simplifying sales and securing buy-in from Ericsson’s leadership.Creates impactful presentations highlighting RAN and Core use cases, positioning them effectively through Ericsson customer units and targeted customer engagements.Evangelizes solutions across Ericsson and its customer base through workshops, seminars, and demonstrations, fostering widespread adoption and enhancing global presence.Collaborates with local partners in Latin America to craft cost-effective solutions tailored to the region’s specific use cases, delivering impactful presentations to customers across multiple countries.

Kista, Stockholm, Se

Directed a high-performing technical sales team to achieve an ambitious $58M annual revenue target, emphasizing clear performance goals, collaboration, and alignment with strategic company objectives.Played a pivotal role in crafting sales strategies for analytics and mediation solutions, integrating market insights with product development to address evolving customer needs and drive measurable sales success.Enhanced product offerings and go-to-market approaches, significantly influencing the adoption and market penetration of the solutions across Ericsson and its customers.Spearheaded efforts to identify and capitalize on new business opportunities, leveraging analytics expertise to expand market share and surpass revenue goals.Cultivated a continuous learning culture across a global community of over 1,000 professionals by organizing and leading monthly educational sessions, which consistently drew an average of 300 participants.

Kista, Stockholm, Se

Led the design and global launch of a joint end-to-end 5G offering, successfully implemented by over 10 customers worldwide. Demonstrated technical leadership by translating complex technologies into market-ready solutions, driving global adoption.Redefined troubleshooting and analytics approaches, leveraging packet core capabilities to achieve a 30-40% reduction in total TCO for clients, enabling strategic partnerships with Tier-1 operators and reinforcing Ericsson’s competitive edge.Acted as the technical lead in securing one of Ericsson’s largest OSS deals, valued at over $140M, showcasing technical expertise and strategic sales acumen that significantly boosted Ericsson’s revenue and market presence.Leveraged established relationships to penetrate the Latin American market, leading to successful sales engagements with regional operators and expanding Ericsson’s footprint in the region.Played a pivotal role in tripling annual sales, achieving the first positive contribution of the solution to Ericsson’s bottom line, marking a major milestone in the company’s financial success.

Armonk, New York, Ny, Us

Led the establishment of a technical sales team following IBM’s acquisition of The Now Factory, providing technical and strategic leadership to integrate the team seamlessly into IBM’s sales ecosystem. This initiative enhanced solution sales in the telecom sector and strengthened IBM’s positioning in analytics-driven offerings.Enabled IBM’s sales force through comprehensive training and impactful presentations, effectively conveying the value proposition of telecom analytics solutions to maximize sales opportunities and leverage IBM’s expansive network.Collaborated closely with product management to identify and implement key product improvements and establish strategic partnerships with industry leaders in the service assurance space. Played a pivotal role in driving product adoption and aligning technical expertise with sales objectives, contributing to significant growth in IBM’s telecom analytics business.

Contributed to The Now Factory’s successful expansion into Latin America, directly driving the first three sales in the region and establishing a foothold in this market.Delivered impactful presentations to diverse audiences, ranging from C-level executives to engineers, effectively communicating value propositions and building strong relationships.Managed end-to-end sales and pre-sales activities, including meeting coordination, fostering client relationships, responding to RFXs, and conducting site surveys to ensure customer needs were met with precision.Played a critical role in aligning technical expertise with business objectives, enabling strategic growth and fostering customer trust in a competitive market.

Kista, Stockholm, Se

Played a key role in integrating Telcordia’s assurance products into Ericsson’s portfolio following the acquisition, ensuring seamless alignment with Ericsson’s broader solution offerings.Promoted the solution’s capabilities across Ericsson’s market areas and customer units by organizing and leading worldwide workshops, seminars, and technical demonstrations.Delivered impactful presentations to diverse global customer audiences, effectively showcasing the value and innovation of the integrated assurance solutions.Championed the solution’s adoption within the organization, fostering collaboration and enhancing its positioning in the competitive service assurance market.

Bridgewater, New Jersey, Us

Played a pivotal role in driving substantial revenue growth by leading the first sales of service assurance solutions in the Americas, securing multi-year contracts with major regional players.Delivered impactful presentations, demonstrations, training sessions, and workshops to systems integrators and customers across the US, Canada, and Latin America, frequently adapting content to local languages and cultural contexts.Acted as a liaison between customers and the business unit, providing actionable feedback on customer needs and market trends, directly influencing the development of new product features.Contributed significantly to product innovation and customer satisfaction by ensuring that market requirements were effectively incorporated into the product roadmap, reinforcing Telcordia’s competitive position in the service assurance market.

Master Of Science (M.S.), Engineering Management – Information Systems

Master Of Science (M.S.), Computer Systems Engineering

Bachelor Of Science (B.S.), Electrical Engineering