Responsible for the entire life cycle of products, managing the pricing strategy, coordinating business cases and product marketing plans, interfacing development with the Engineering teams, supporting the Commercial team, maintaining a healthy product line, with focus customer experience aligned with the company's vision.

• Responsible for managing sales of Automation and Dispensers for the South America Market (Export) and Spare Parts for South America, including Brazil. Reporting to the Commercial Director, I led a direct team of 2 Sales Analysts. Also, management of the Sales Channel with 13 Distributors for export to the Latin America market and more than 40 Distributors plus Reps in the Brazilian market. • Developed Automation segment in South America resulting in 18% annual average growth since 2016.• Implemented sales campaigns focused on the Distributor Channel, which provides a 29% annual average growth in Spare Parts segment since 2020. • Managed Distributors for Dispenser in Latin America reaching sales goals even during the pandemic. • Participated actively promoting Products and Sales in several trade shows and commercial events in Brazil, South America, and the USA.

• Responsible for managing all program tollgates of the project Lifecycle through Product / Components launch, managed program scope changing and provided periodic review of project process documentation and gate checklist compliance.• Reverted and launched Automatic Tank Gauge (ATG) program in South America, including Brasil.• Led Fusion Version 2 program, which was the preferred site controller chosen by main Major Oil Companies in South America.• Led At Glance Fusion functionality for remote access interface for end users.

• Responsible for coordinating New Product introduction from market opportunity identification up to 12 months after launch. Main responsibilities were: Identify product opportunity together with Marketing, Sales and Regional Product Managers, coordinate development with the Engineering team, coordinate Commercial & Marketing plans for Product Launching and present main products characteristics to the team. • Developed and introduced more than 500 new Lighting products in Latin America by applying knowledge in the processes of GE and the market,• Improved the process of Developing, Launching, and Communicating New Products through the implementation of NPI MAP Folder, concentrating all technical information, key selling features, and packaging artworks in an accessible location for the Latin American regional PMs. This tool was seen as Best Practice and served as a model for other regions.• Actively participated in the Global Plan of Product Development at Cleveland, USA, in 2010, 2011 and 2012, representing Latin America pole, when I presented several proposals of new products.

• Responsible for portfolio management for Lighting products for Brazil. • Introduced over 400 new Lighting items in the Brazilian market.• Contributed to increase the company's profitability, strengthening the brand and developing new customers by ministering over 100 speeches and trainings on Lamps features and applications for the Sales Force, Customers, Specifiers, and Influencers.• Participated in the Global Plan of Product Development at Cleveland, USA, in 2006 and 2008, where the new products were tracked for subsequent years.• Served as Member of the GT-LUZ (a working group led by INMETRO and Eletrobrás, dedicated to develop standards and norms towards Quality & Efficiency) in drafting the ENCE and PROCEL regulations for Compact Fluorescent Lamps and ENCE Regulation for Incandescent Lamps.

• Participated in the process of implementing the Customer Service Centre of the company, by training staff on products.• Implemented 02 Six Sigma projects, resulting in process improvement: - Unified Portuguese language labels for Plug-in Compact Fluorescent lamps reducing its cost by 24%; - Developed new structure for the marketing instructions for packaging, reducing the issuance by 69%;

• Participated in the process of implementation of IS09000, by elaborating the procedures of the area (such as "Forecasts by SKU", "Inclusion, Change and Delete items in the Master Products", "New Product • Development"), and as performing internal audits;Worked in the management of inclusion and exclusion of items in the Master Products, maintaining the vitality of the SKUs;

• Implemented the customer service “GE Answer” for the lighting products, also creating the FAT (Formulário de Atendimento Técnico - Technical Service Form), which was later converted into an electronic version, used and maintained by the Call Center.