Professional with 15+ years of experience combining strategy, digital, marketing, and business – with strategic accounts/projects management to deliver relevant results.My career journey began in the vibrant world of marketing and communication, where I honed my skills in strategic planning across a diverse media landscape within renowned agencies at ABC-Omnicom and Publicis groups. Collaborating with prominent brands such as Fiat, Renault, and Santander, I developed a keen understanding of effective brand integrated communications, media, and campaign optimization. While also nurturing strong client relationships and ensuring projects success.These experiences ignited a passion for data-driven marketing, leading me to explore growth marketing strategies and delve deeper into consumer insights, research, data, and new product development at a global research institute where I’ve contributed to big tech brands such as Google and Meta.Driven by a desire to explore the intersection of strategy, digital, and business, I then ventured into the innovation ecosystem, contributing to the conception of new business models within accelerator programs and hackathons. Most recently, over the last three years, I applied my multidisciplinary expertise to drive digital transformation, digital marketing evolution, e-commerce growth, and CX initiatives for major accounts, like Tramontina, Zema and Edenred-Ticket, at a specialized consultancy. This rich and diverse trajectory, encompassing collaborations with leading brands, and business proximity has equipped me to navigate through transversal solutions across various industries, exceeding client expectations and delivering relevant results.SKILLS Strategic Planning | Digital | Digital Strategy | Business Strategy | Brand | Marketing | Communication | Media | Data | Research | Analytics | Digital Marketing | Growth | CX | UX | E-commerce | Innovation | Business Modeling | Account Management | Project Management | Client Services | Team management | Business Development