Flavio Gurgel Do Amaral Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Consultancy specialized in digital transformation and e-commerce for major brands. Recognized by ISG Lens, AbComm, Popai, and Google. Responsibilities: Part of the strategic leadership and management team for the largest account – Tramontina – encompassing digital transformation, D2C and B2B e-commerce, CX/Platforms, growth marketing, and business intelligence. Utilized skills such as strategic planning, growth hacking, data analysis, leadership of multidisciplinary teams (direct (Planning/OPs/POs) and indirect (UX, Data, CRM, Media-Growth, Creative)), stakeholder relationship and P&L management. Secured satisfaction KPIs. Achieved record-breaking online sales results. Led the collaborative development of 2023 and 24 strategic plans.

São Paulo, São Paulo, Brasil

Led strategic planning for business, brand, communication, digital marketing, customer journey, GTM, for clients such as Grupo Zema, Edenred-Ticket Log, retailers, industries and interesting startups, including partial modeling of marketplaces and new digital products. Utilized skills such as market research, data analysis, design thinking, funnel definition, OKRs, and KPIs.

São Paulo E Região, Brasil

Active mobility (ESG) startup with an innovative Business model (BaaS), selected by the InovAtiva 2020'2 acceleration program (Latin America). We developed a phygital solution of smart bike lockers + App (smart urban infrastructure) B2B2C/B2G, to promote secure cycling commute in the cities. Applied skills: business modeling/ product development/ digital development/ innovation.

São Paulo E Região, Brasil

Coordinated 8 LATAM markets for the Chevrolet Global Content Studio (GCS). Branded content, channel and communication strategy, social media, branding, media, consumer insights, consumer journey, and account management for Chevrolet GCS in the Region. Regionalized branded content and media strategies and tactics for the consumer journey, aligned with GM global launches.

São Paulo Area, Brazil

Led the digital incubator at Ipsos Connect, a unit specializing in brand evaluation, campaign measurement, and consumer behavior studies. Managed strategic accounts, including Meta, Twitter, and Google. Highlights: Conducted multi-country studies for Facebook, measured large-scale campaigns for Google, developed digital products, helped recover Itaú account, and achieved "Perfect 10" scores on projects for Facebook Latin America.

São Paulo Area, Brazil

One of the professionals selected for the integration of Renault's digital account, previously operated by DigitasLBi, with the main media agency in Brazil. Developed integrated campaigns, 360 communication, digital media, branding, branded content, social media, CRM, KPI definition, and measurement. Direct participation in client services. Developed pre-launch, launch, sustainment, and retail strategies for the entire brand portfolio. Highlights: Led the launches of Sandero RS and Duster Oroch, generating thousands of qualified leads. Developed and validated the annual digital strategy for Renault's Global Digital VP.

São Paulo - Brazil

A digital agency belonging to the ABC Group, one of the largest and most awarded marketing groups in Brazil, later acquired by Omnicom. Combined digital, CRM, and social data-driven strategies to strengthen the relationship between brands and consumers. Later M&A Track. Responsibilities: Led the agency's strategic direction, including planning and media, account management, participation in pitches, new client prospecting, and management of multidisciplinary teams. Highlights: Portfolio with major brands such as Santander, Mitsubishi Motors, Accor, Grupo RBS, Palmeiras, and Totvs. Rapid team growth from 4 to 40 talented professionals, significant financial results (revenue +R$5.4 million, EBITDA +35% 3rd FY), and ABEMD awards.

São Paulo Area, Brazil

Fiat account: Led the CRM front for integrated launch campaigns of various models, including Fiat 500, Novo Idea, Strada Adventure, Novo Uno, 500, Novo Ducato, and Punto T-Jet, in collaboration with agencies LeoBurnett, Click, and TMS. Ongoing projects included Club L'Unico, Consortium, After Sales, Fiat MIO, ‘Supernegócio’, and Campaign Factory.

São Paulo Area, Brazil

Participated in various marketing and communication projects – Totvs (brand relaunch)/ Veja (Guia Comer & Beber B2B)/ Bayer CropScience (product launches)/ Nextel (sustainability).

São Paulo Area, Brazil

Supporting all marketing activities related to Protex brand and Palmolive Liquid Soaps.

Master Of Business Administration - Mba

Digital Marketing

Pós-Graduação Lato Sensu - Especialização

Bootcamp Strategic Planning

Bachelor'S Degree