Senior Designer And Illustrator | Branding Strategist
Current> Design, strategy, and management of brand positioning and visual identity systems.> Consultant and advisor on design and branding for internal departments such as Engineering, Products, Commercial, Marketing, and Executive. In this role, I analyze data and information, create briefs, and manage projects from start to finish.> Management and development of illustration projects considering planning, outsourcing and art direction> Strategy and naming matrix for product and lines.> Prix sound signature, brand identity documentary, and launch strategy. Presentation/lecture in 18 in-person sessions impacting over 400 employees with a joint launch in all branches across Brazil.> Creation of 2 new characters (mascots) to enhance female and black visibility in internal communication.> Member of the innovation committee.> Conceptual design projects.> Most used tools: Adobe Suite (Photoshop, Illustrator, InDesign, After Effects, Audition, Adobe XD, and Premiere), Figma, Microsoft Word, Excel, and PowerPoint.