Flávia Barros

Flávia Barros Email and Phone Number

CMO @ Leroy Merlin | Omnicommerce Strategy, Brand strategy, E-commerce, Growth, CRM, Customer Insights @ Leroy Merlin
Flávia Barros's Location
São Paulo, São Paulo, Brazil, Brazil
Flávia Barros's Contact Details

Flávia Barros phone numbers

About Flávia Barros

I’m driven by passion for what I do and challenges, I strive for results by building cohesive, engaged and high-performing teams. With almost 25 years of experience in Marketing and Sales within E-commerce and Tech companies, I'm skilled in effective communication and relationship-building at all organizational levels. I'm results-oriented, a strong advocate for teamwork and committed to customer satisfaction and process improvement. I'm comfortable in diverse and multicultural environments and am adept at navigating ever-changing business landscapes. I'm a proud mother of two incredible daughters and I enjoy meditating. - I’m principled. Even when obstacles arise, I stay on course. I don’t want to let the team or customers down. I’m keen to accomplish the tasks agreed. If the computer system breaks down and I can’t do their work, I’ll find a way to get the job done as promised. - I’m prepared. I anticipate problems and aim to eliminate any chance for error or unpleasant surprise. When we are doing something new, we’ll draw up a detailed plan. - I’m conscientious. I’m thorough and thoughtful. I take pride in doing their job well. Whether I’m organizing a nice lunch for a product launch meeting or preparing a major brochure update.- I’m modest. Personal glory isn’t my main goal. Once committed to the teams I’ll put their needs above my own. I have a strong sense of purpose. - I’m detail oriented, I take their time to understand the critical path, but I can move on without all the necessary information.

Flávia Barros's Current Company Details
Leroy Merlin

Leroy Merlin

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CMO @ Leroy Merlin | Omnicommerce Strategy, Brand strategy, E-commerce, Growth, CRM, Customer Insights
Flávia Barros Work Experience Details
  • Leroy Merlin
    Cmo
    Leroy Merlin Mar 2022 - Present
    Lille Cedex 9, France, Fr
    Responsible for Leroy Merlin Brazil's Omnicommerce strategy and the expansion of new businesses such as Services and Installation, Retail Media and Marketplace (3P). Main responsibilities: : • Brand Strategy, Content, Social Media, Performance media and SEO. • Growth and Marketing activation (traffic management, CRM/ Customer lifecycle), Loyalty Program. • Voice of the Customer: Customer Care, including Ombudsman.• Services (installation and renovation) business unit. • Distance Sales: E-commerce, including 1P and 3P models (Market Place), Whatsapp and Telesales.• Digital Products (E-commerce desktop, App, customer service)• Retail Media• CX and Marketing Intelligence Teams
  • Bs2 Hub
    Superintendente De Marketing
    Bs2 Hub Aug 2020 - Feb 2022
    Belo Horizonte, Minas Gerais, Br
    Responsible for growing GMV of BS2 financial products for individuals and companies through Branding strategy, PR, Content, Social Media and Growth Marketing, including CRM and online acquisition.
  • Organica Evolução Exponencial
    Business Acelerator | Head Organica For Enterprise Companies
    Organica Evolução Exponencial Aug 2019 - Jul 2020
    São Paulo, São Paulo, Br
    Consulting focused on developing new growth strategies for established businesses that need to explore new avenues or adapt to new market challenges. Key clients: BV, Pravaler, Gupy, Grupo Somma, Warren Investiments, WBG, etc.
  • Organica Evolução Exponencial
    Digital Transformation Consultant
    Organica Evolução Exponencial Oct 2018 - Jul 2020
    São Paulo, São Paulo, Br
  • Mercado Bitcoin
    Cmo
    Mercado Bitcoin Mar 2018 - Oct 2018
    São Paulo, Sp, Br
    Responsible for Marketing and Sales. Facing the challenge to expand 3 times the total user base in 2018, to reposition the company brand, to increase user engagement and to consolidate Brazilian crypto coin Market through high-quality educational contents.Main areas of responsibility: Branding building, Content Marketing, Paid Media, SEO, PR, Social Media and CRM (Customer Relationship Management).
  • 99
    Marketing Director
    99 Oct 2016 - Jan 2018
    São Paulo, Sp, Br
    Mission: Expansion of user base through Online Acquisition, Brand Building and national partnerships.• Branding: Leading and implementation of 99's new Brand strategy. • Growth Marketing: Organization and structuring of a team focused on new user's online acquisition, optimizing media of Google, Facebook, AdNetworks and Retargets.• Strategic Partnerships: Implementation of strategic national partnerships focused on user acquisition and brand presence.
  • Netshoes
    Head Of Retail Marketing
    Netshoes Apr 2014 - Oct 2016
    São Paulo, Br
    Three Main areas of responsibility: 1) Retail Marketing: In charge of leading the sales of BR Netshoes Group through a structured integration between different areas based on planning of the Annual Promotional Calendar, where the main delivery was Black November Campaign.2) Email Marketing and Push Notifications: Responsible for strategic planning and optimization of Email Marketing and push notification campaigns.Main outputs:- Restructuring of the whole trigger intelligence, creation of customer life cycle and creation of an integrated communication Journey with the client (before Omni Channel) assembling channels such as Facebook, Mobile phone through Push Notifications and Email marketing.3) Creation of sales space of advertisement aiming to increase the EBITDA of Netshoes BR through Media Kits of promotional spaces.
  • Netshoes
    Senior Marketing Manager (Retail) - Brazil
    Netshoes Oct 2013 - Apr 2014
    São Paulo, Br
  • Netshoes
    Senior Marketing Manager Latam
    Netshoes Oct 2011 - Oct 2013
    São Paulo, Br
    Creation of a Latin America Netshoes Marketing area (Mexico and Argentina) from scratch:• Management of sales and budget of sites in Mexico and Argentina, setting targets, following Performance KPIs up.• Media Planning• Negotiation with local and global vehicles/gateways.• Planning of the promotional actions and marketing of the sites
  • B2W - Companhia Global Do Varejo
    B2B Manager
    B2W - Companhia Global Do Varejo Feb 2011 - Sep 2011
    Rio De Janeiro, Rj, Br
    Sale of B2W's e-commerce platform-based services and implementation of new businesses.
  • B2W - Companhia Global Do Varejo
    Product Manager
    B2W - Companhia Global Do Varejo Jul 2007 - Jan 2011
    Rio De Janeiro, Rj, Br
    Overall management of 8 product categories, such as Household Appliances, Small Kitchen Appliances, Beauty and cosmetics products, and others, at Submarino.com. Main activities related to negotiation with suppliers in connection with product purchase, stock management, purchase limits and product margins, and also campaigns and sales promotions to achieve sales targets.
  • B2W - Companhia Global Do Varejo
    B2B2C - Marketing Coordinator
    B2W - Companhia Global Do Varejo Jul 2005 - Jul 2007
    Rio De Janeiro, Rj, Br
    Sale of services based on the e-commerce platform of Americanas.com to companies interested in making direct sales to the end consumer.
  • B2W - Companhia Global Do Varejo
    Crm/Dbm - Marketing Coordinator
    B2W - Companhia Global Do Varejo Jan 2002 - Jul 2007
    Rio De Janeiro, Rj, Br
    Creation of customer-focused database and, with the support of a Data Mining Consulting, information mapping, such as customer profile, cluster, purchase propensity, life cycle, relation between products and customer's motivation for purchase. Customer insights were used in Telesales, Call Center and mainly to email marketing campaigns.
  • B2W - Companhia Global Do Varejo
    Marketing Analyst
    B2W - Companhia Global Do Varejo Apr 2000 - Jan 2002
    Rio De Janeiro, Rj, Br
    Implementation of catalog actions, email marketing and negotiation with partners to lease/exchange mailing, and of flow of Marketing managerial information.
  • Citibank
    Trainee
    Citibank Feb 1999 - Apr 2000
    New York, New York, Us
  • Souza Cruz
    Marketing Intelligence Senior Analyst
    Souza Cruz Dec 1997 - Feb 1999
    London, Gb
    Competition Analysis and Monitoring, analysis of the sales results of Souza Cruz brands, follow-up of the company's strategic information flow.

Flávia Barros Skills

E Commerce Email Marketing Online Marketing Online Advertising Digital Marketing Marketing Dos Team Leadership Market Planning Crm Retail B2b Customer Service Operating Systems Customer Relations Key Performance Indicators Business Strategy Business Planning Customer Relationship Management Marketing Strategy Business Intelligence Business To Business Negotiation Strategic Planning

Flávia Barros Education Details

  • London Business School
    London Business School
    Leadership
  • Pontifícia Universidade Católica Do Rio De Janeiro
    Pontifícia Universidade Católica Do Rio De Janeiro
    Puc Rio De Janeiro
  • Uerj
    Uerj
    Administration

Frequently Asked Questions about Flávia Barros

What company does Flávia Barros work for?

Flávia Barros works for Leroy Merlin

What is Flávia Barros's role at the current company?

Flávia Barros's current role is CMO @ Leroy Merlin | Omnicommerce Strategy, Brand strategy, E-commerce, Growth, CRM, Customer Insights.

What is Flávia Barros's direct phone number?

Flávia Barros's direct phone number is +55199810*****

What schools did Flávia Barros attend?

Flávia Barros attended London Business School, Pontifícia Universidade Católica Do Rio De Janeiro, Uerj.

What skills is Flávia Barros known for?

Flávia Barros has skills like E Commerce, Email Marketing, Online Marketing, Online Advertising, Digital Marketing, Marketing, Dos, Team Leadership, Market Planning, Crm, Retail, B2b.

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