Flávia Barros
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Flávia Barros Email & Phone Number

CMO @ Leroy Merlin | Omnicommerce Strategy, Brand strategy, E-commerce, Growth, CRM, Customer Insights at Leroy Merlin
Location: São Paulo, Brazil 16 work roles 3 schools
2 phones found area 998 LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Direct phone (998) ***-****
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Current company
Role
CMO @ Leroy Merlin | Omnicommerce Strategy, Brand strategy, E-commerce, Growth, CRM, Customer Insights
Location
São Paulo, Brazil

Who is Flávia Barros? Overview

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Quick answer

Flávia Barros is listed as CMO @ Leroy Merlin | Omnicommerce Strategy, Brand strategy, E-commerce, Growth, CRM, Customer Insights at Leroy Merlin, based in São Paulo, Brazil. AeroLeads shows phone signal with area code 998 and a matched LinkedIn profile for Flávia Barros.

Flávia Barros previously worked as CMO at Leroy Merlin and Superintendente de Marketing at Bs2 Hub. Flávia Barros holds Executive Education, Leadership from London Business School.

Company email context

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Leroy Merlin

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Profile bio

About Flávia Barros

I’m driven by passion for what I do and challenges, I strive for results by building cohesive, engaged and high-performing teams. With almost 25 years of experience in Marketing and Sales within E-commerce and Tech companies, I'm skilled in effective communication and relationship-building at all organizational levels. I'm results-oriented, a strong advocate for teamwork and committed to customer satisfaction and process improvement. I'm comfortable in diverse and multicultural environments and am adept at navigating ever-changing business landscapes. I'm a proud mother of two incredible daughters and I enjoy meditating. - I’m principled. Even when obstacles arise, I stay on course. I don’t want to let the team or customers down. I’m keen to accomplish the tasks agreed. If the computer system breaks down and I can’t do their work, I’ll find a way to get the job done as promised. - I’m prepared. I anticipate problems and aim to eliminate any chance for error or unpleasant surprise. When we are doing something new, we’ll draw up a detailed plan. - I’m conscientious. I’m thorough and thoughtful. I take pride in doing their job well. Whether I’m organizing a nice lunch for a product launch meeting or preparing a major brochure update.- I’m modest. Personal glory isn’t my main goal. Once committed to the teams I’ll put their needs above my own. I have a strong sense of purpose. - I’m detail oriented, I take their time to understand the critical path, but I can move on without all the necessary information.

Listed skills include E Commerce, Email Marketing, Online Marketing, Online Advertising, and 20 others.

Current workplace

Flávia Barros's current company

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Leroy Merlin
Leroy Merlin
CMO @ Leroy Merlin | Omnicommerce Strategy, Brand strategy, E-commerce, Growth, CRM, Customer Insights
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16 roles

Flávia Barros work experience

A career timeline built from the work history available for this profile.

Cmo

Current

Lille Cedex 9, France, Fr

Responsible for Leroy Merlin Brazil's Omnicommerce strategy and the expansion of new businesses such as Services and Installation, Retail Media and Marketplace (3P). Main responsibilities: : • Brand Strategy, Content, Social Media, Performance media and SEO. • Growth and Marketing activation (traffic management, CRM/ Customer lifecycle), Loyalty Program. • Voice of the Customer: Customer Care, including Ombudsman.• Services (installation and renovation) business unit. • Distance Sales: E-commerce, including 1P and 3P models (Market Place), Whatsapp and Telesales.• Digital Products (E-commerce desktop, App, customer service)• Retail Media• CX and Marketing Intelligence Teams

Mar 2022 - Present

Superintendente De Marketing

Belo Horizonte, Minas Gerais, Br

Responsible for growing GMV of BS2 financial products for individuals and companies through Branding strategy, PR, Content, Social Media and Growth Marketing, including CRM and online acquisition.

Aug 2020 - Feb 2022

Business Acelerator | Head Organica For Enterprise Companies

São Paulo, São Paulo, Br

Consulting focused on developing new growth strategies for established businesses that need to explore new avenues or adapt to new market challenges. Key clients: BV, Pravaler, Gupy, Grupo Somma, Warren Investiments, WBG, etc.

Aug 2019 - Jul 2020

Cmo

São Paulo, Sp, Br

Responsible for Marketing and Sales. Facing the challenge to expand 3 times the total user base in 2018, to reposition the company brand, to increase user engagement and to consolidate Brazilian crypto coin Market through high-quality educational contents.Main areas of responsibility: Branding building, Content Marketing, Paid Media, SEO, PR, Social Media and CRM (Customer Relationship Management).

Mar 2018 - Oct 2018

Marketing Director

99

São Paulo, Sp, Br

Mission: Expansion of user base through Online Acquisition, Brand Building and national partnerships.• Branding: Leading and implementation of 99's new Brand strategy. • Growth Marketing: Organization and structuring of a team focused on new user's online acquisition, optimizing media of Google, Facebook, AdNetworks and Retargets.• Strategic Partnerships: Implementation of strategic national partnerships focused on user acquisition and brand presence.

Oct 2016 - Jan 2018

Head Of Retail Marketing

São Paulo, Br

Three Main areas of responsibility: 1) Retail Marketing: In charge of leading the sales of BR Netshoes Group through a structured integration between different areas based on planning of the Annual Promotional Calendar, where the main delivery was Black November Campaign.2) Email Marketing and Push Notifications: Responsible for strategic planning and optimization of Email Marketing and push notification campaigns.Main outputs:- Restructuring of the whole trigger intelligence, creation of customer life cycle and creation of an integrated communication Journey with the client (before Omni Channel) assembling channels such as Facebook, Mobile phone through Push Notifications and Email marketing.3) Creation of sales space of advertisement aiming to increase the EBITDA of Netshoes BR through Media Kits of promotional spaces.

Apr 2014 - Oct 2016

Senior Marketing Manager (Retail) - Brazil

São Paulo, Br

Oct 2013 - Apr 2014

Senior Marketing Manager Latam

São Paulo, Br

Creation of a Latin America Netshoes Marketing area (Mexico and Argentina) from scratch:• Management of sales and budget of sites in Mexico and Argentina, setting targets, following Performance KPIs up.• Media Planning• Negotiation with local and global vehicles/gateways.• Planning of the promotional actions and marketing of the sites

Oct 2011 - Oct 2013

B2B Manager

Rio De Janeiro, Rj, Br

Sale of B2W's e-commerce platform-based services and implementation of new businesses.

Feb 2011 - Sep 2011

Product Manager

Rio De Janeiro, Rj, Br

Overall management of 8 product categories, such as Household Appliances, Small Kitchen Appliances, Beauty and cosmetics products, and others, at Submarino.com. Main activities related to negotiation with suppliers in connection with product purchase, stock management, purchase limits and product margins, and also campaigns and sales promotions to achieve sales targets.

Jul 2007 - Jan 2011

B2B2C - Marketing Coordinator

Rio De Janeiro, Rj, Br

Sale of services based on the e-commerce platform of Americanas.com to companies interested in making direct sales to the end consumer.

Jul 2005 - Jul 2007

Crm/Dbm - Marketing Coordinator

Rio De Janeiro, Rj, Br

Creation of customer-focused database and, with the support of a Data Mining Consulting, information mapping, such as customer profile, cluster, purchase propensity, life cycle, relation between products and customer's motivation for purchase. Customer insights were used in Telesales, Call Center and mainly to email marketing campaigns.

Jan 2002 - Jul 2007

Marketing Analyst

Rio De Janeiro, Rj, Br

Implementation of catalog actions, email marketing and negotiation with partners to lease/exchange mailing, and of flow of Marketing managerial information.

Apr 2000 - Jan 2002

Trainee

New York, New York, Us

Feb 1999 - Apr 2000

Marketing Intelligence Senior Analyst

London, Gb

Competition Analysis and Monitoring, analysis of the sales results of Souza Cruz brands, follow-up of the company's strategic information flow.

Dec 1997 - Feb 1999
3 education records

Flávia Barros education

Executive Education, Leadership

London Business School

Mestrado, Puc Rio De Janeiro

Pontifícia Universidade Católica Do Rio De Janeiro

Graduated, Administration

Uerj
FAQ

Frequently asked questions about Flávia Barros

Quick answers generated from the profile data available on this page.

What company does Flávia Barros work for?

Flávia Barros works for Leroy Merlin.

What is Flávia Barros's role at Leroy Merlin?

Flávia Barros is listed as CMO @ Leroy Merlin | Omnicommerce Strategy, Brand strategy, E-commerce, Growth, CRM, Customer Insights at Leroy Merlin.

What is Flávia Barros's phone number?

AeroLeads has found 2 phone signal(s) with area code 998 for Flávia Barros at Leroy Merlin.

Where is Flávia Barros based?

Flávia Barros is based in São Paulo, Brazil while working with Leroy Merlin.

What companies has Flávia Barros worked for?

Flávia Barros has worked for Leroy Merlin, Bs2 Hub, Organica Evolução Exponencial, Mercado Bitcoin, and 99.

How can I contact Flávia Barros?

You can use AeroLeads to view verified contact signals for Flávia Barros at Leroy Merlin, including work email, phone, and LinkedIn data when available.

What schools did Flávia Barros attend?

Flávia Barros holds Executive Education, Leadership from London Business School.

What skills is Flávia Barros known for?

Flávia Barros is listed with skills including E Commerce, Email Marketing, Online Marketing, Online Advertising, Digital Marketing, Marketing, Dos, and Team Leadership.

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