Frank Lee Email & Phone Number

Salt Lake City Metropolitan Area

Greater Salt Lake City Area

As part of an award-winning delivery service line at Merkle, lead a multi-functional performance analytics team in the pursuit of new business, and the expansion of support for existing client engagements. Consult with corporate stakeholders to identify critical pain points, define key business objectives, and design high-performing digital analytics solutions for global B2C and B2B enterprises. Drive implementation efforts forward with a focus on quality, efficiency and operational rigor. Mentor internal team members, foster professional growth, actively engage with, hire and retain top industry talent.Some prominent clients include: Walmart, FCA/Stellantis, NY Life, Walgreens, Nagase, Cisco, The Home Depot, Verizon Business.Tools of the trade include: Adobe Target, Adobe Experience Platform (AEP) - AJO, RT-CDP, CJA. Adobe Analytics. Google Marketing Platform, GA360 and GA4. Salesforce Datorama, SFMC.

Greater Salt Lake City Area

Drive the cross-functional response to critical technical issues, acting as quarterback and customer advocate within architecture and development teams, and as an expert representing the organization to our customers and partners.

Greater Salt Lake City Area

Lead requirements gathering and technical solution design for major engagements with global projects including Cisco, Exxon, Verizon, SAIC, IDEC, USPS, etc. Consultative marketing technology leadership, data engineering, and process performance optimization. Direct implementation executed by multi-disciplinary teams to deliver on time, and under budget

Greater Salt Lake City Area

Provide deep technical analysis of client system architecture. Benchmark client capability maturity, identify opportunities for improvement and optimization. Lead project teams through phases of requirements and success metrics definition, solution design, planning, implementation and validation. Act as SME for Marketing Technology, Data Engineering and AdOps, including L2RM/Marketing Automation platforms (Eloqua, Marketo), Web Analytics (Google Analytics, Web Trends, Adobe Analytics) and Tag Management systems (Tealium, Ensighten, Google Tag Manager, Adobe DTM/Satellite), Digital Ad Campaign Management Systems (DoubleClick Campaign Manager, Floodlight, DataXu).

Salt Lake City, Ut

Strategic analysis of client needs towards development, implementation and optimization of digital analytics, marketing automation, data acquisition and preparation, and business intelligence tools. Direct cross-functional teams using Adobe Analytics (Omniture SiteCatalyst), Google Analytics, Eloqua, SalesForce and others. Specialist in Tag Management System implementation using tools such as Adobe Dynamic Tag Manager, Tealium, Ensighten and Google Tag Manager. Other third-party tags include Pointroll, DFA, Floodlight, and Comscore. Client list includes Intel, Verizon, Pioneer Investments, United Health Care, Microsoft, eTrade and Cisco.

Greater Salt Lake City Area

Strategic analysis of client needs towards development, implementation and optimization of online analytics, marketing automation and business intelligence tools. Direct cross-functional teams using Adobe SiteCatalyst (Omniture), Google Analytics, Eloqua, SalesForce and others. Client list includes Intel, Verizon, Tycho Electronics, Pioneer Investments, and Rodales.com.

Utah

Marketing and Web Development for various clients throughout Utah. Notable projects include:- Strategic Marketing Plan for store.lds.org- Sales and Marketing Management for www.digis.net

Define and execute online marketing strategy, including SEO, SEM, AdWords, Email, Social Media and integrate with traditional channels. Monitor and optimize conversion rates, landing pages, sales funnel and overall customer life-cycles. Create dashboards and submit regular reports for Board review of business intelligence and analytics. Site traffic metrics increased over 100% in 12 months.Manage relationships with third-party vendors providing services such as web hosting, SEO consulting and online marketing. Lead cross-functional teams on projects related to Training and Education, Sales and Product Development, and Information Technology initiatives.Stay current with emerging trends and technologies, making recommendations to corporate leadership for decisions related to purchasing and strategic partnerships. Contribute to teams tasked with in-depth analysis for due diligence prior to major capital investments.Responsible for in-branch multi-media kiosks, strategy and maintenance.Administer CMS for web development team. Use tools such as Eloqua, Omniture SiteCatalyst and Google Analytics. Responsible for site administration and content management on multiple domains including:www.macu.com business.macu.com youth.macu.com

On demand Web, IT and Communications SupportSupported online product launch for startup company, PerpetualGreen (www.perpetualgreen.net)

Manage IT/Telcom for small company. Also responsible for website (content management and system maintenance), online portal, business intelligence tools, print production of marcom collateral, sales tools, and interactive training. Exchange Server 2003, 2007 (including ActiveSync/smartphone support), Sharepoint Server, Active Directory, and SQL Server 2005 Database Administration. Vertical Televantage VOIP corporate phone system.Project Lead on upgrade to corporate phone system from digital to VOIP. Manage upgrade to corporate email server from MS Exchange 2003 to 2007. Manage internal Customer Service Team and Call Center.

Clients include:• CMN• BTH2• Arlington Scientific, Inc.• JDH & Associates• Certiport, Inc.

Manage web site and Internet strategy for non-profit organization (www.cmn.org) Generate revenue for internal groups by directing online advocacy campaigns and events.Train personnel in the use of online business tools, and provide on-going support. Work with company leadership to refine and strengthen branding, and improve the online experience for visitors to the site. Pitch new business ideas in formal and informal proposals to company leadership and outside partners.Track traffic statistics on web to measure and improve performance. Manage outside vendors supplying web services , including negotiating contracts and SLAs for:- hosting providers, - freelance designers / developers, - list brokers, - software vendors Establish strategic partnerships with other businesses to open up new markets, offer enhanced levels of service to constituents, and reduce operating costs.

Worked for:- Collegiate Designs Inc- Keystone Learning- WebWise/Novell Cool Solutions- Children's Miracle Network

Managed product line of Internet appliances. Led cross-functional teams to deliver best-of-breed hw/sw to tier-1 data centers world-wide. Leveraged market research, worked with R&D to define product feature sets. Owned product MRDs, PRDs and launch plans.

Led web development and internet strategy for a major division of a world-wide eBusiness. Directed day-to-day operations for web site, as well as medium- and large-scale web initiatives for internal clients. Streamlined the electronic sales process, and refined user experience within the site. Part of the core team that directed the global re-construction of www.novell.com.

Managed electronic sales channel for Education department. Created and implemented campaigns to boost awareness and drive sales.

Led web development team. Managed corporate web site, deploying campaigns across 21 micro-sites in 3 languages each. Responsible for training, synchronizing web content w/ promotions in traditional media, managing online campaigns, and enhancing customer loyalty and repeat traffic.

Developed online marketing campaigns to integrate with Direct and Channel Marketing initiatives. Managed site development team. Directed transition of online store to Managed Hosting Partner, coupled with aggressive email campaigns to realize 600% increase in online sales in 10 months.

Responsible for strategic and tactical marketing activities for network connectivity software product line. Contributed to the development of marketing plans, competitive analysis, product specification documents, channel promotions/communications and advertising campaigns. Responsible for website.

Responsible for quality control and logistics for client projects.Worked with clients to develop product strategies.Also functioned as IS Administrator, responsible for internal training and support.

Directed sales and marketing for regional service bureau/pre-press provider. Managed internal quality control and customer satisfaction program.Provided hardware/software systems solutions to clients via on-site consultation.Increased sales 25% in 8 months.

Directed daily operations of regional service bureau/pre-press provider. Coordinated multiple, concurrent marketing campaigns and commercial print projects. Trained and manage systems operators for digital color output. Managed information system.

Developed visual communications strategies with client marketing executives. Tailored product communications to appeal to specific audiences.

Managed logistics for multiple, concurrent commercial photography projects. Consulted with client marketing executives to establishand implement creative direction. Managed relationships with over 40 independent vendors.

Directed daily production of artwork under stringent deadlines.Trained staff and student photographers. Managed inventory of technical equipment and hazardous materials.

Made deliveries, and assisted office personnel with various tasks related to the daily operations of the firm.

Mba, Marketing & It

This was an Executive MBA, done with mostly evening classes. The curriculum included Operations, Organizational Behavior, Marketing.

Ba, Design

Activities and Societies: Varsity Track, Cougar Club Student Athlete Award, Percussion Ensemble, Panoramic Steel Band.Took a 2-year hiatus.