Frank Lee

Frank Lee Email and Phone Number

VP, Analytics, Microsoft Commercial @ Carat
london, england, united kingdom
Frank Lee's Location
Lindon, Utah, United States, United States
Frank Lee's Contact Details
About Frank Lee

Capable leader and problem solver. Broad range of communications and technical skills. Extensive experience crafting solutions in Marketing Technology.Passionate about bringing innovative products and services to market and leading teams to success.Specialties: Media Spend Optimization, AdOps, Campaign, CX and Content Performance Optimization, Data-focused Change Management, Marketing Technology, Digital Analytics, Data Engineering.

Frank Lee's Current Company Details
Carat

Carat

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VP, Analytics, Microsoft Commercial
london, england, united kingdom
Website:
carat.com
Employees:
3131
Frank Lee Work Experience Details
  • Carat
    Vp, Analytics, Microsoft Commercial
    Carat Feb 2024 - Present
    Salt Lake City Metropolitan Area
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  • Merkle
    Senior Director - Analytics
    Merkle Apr 2019 - Jan 2024
    Greater Salt Lake City Area
    As part of an award-winning delivery service line at Merkle, lead a multi-functional performance analytics team in the pursuit of new business, and the expansion of support for existing client engagements. Consult with corporate stakeholders to identify critical pain points, define key business objectives, and design high-performing digital analytics solutions for global B2C and B2B enterprises. Drive implementation efforts forward with a focus on quality, efficiency and operational rigor. Mentor internal team members, foster professional growth, actively engage with, hire and retain top industry talent.Some prominent clients include: Walmart, FCA/Stellantis, NY Life, Walgreens, Nagase, Cisco, The Home Depot, Verizon Business.Tools of the trade include: Adobe Target, Adobe Experience Platform (AEP) - AJO, RT-CDP, CJA. Adobe Analytics. Google Marketing Platform, GA360 and GA4. Salesforce Datorama, SFMC.
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  • Merkle
    Senior Manager - Analytics
    Merkle Jul 2018 - Mar 2019
    Greater Salt Lake City Area
    Drive the cross-functional response to critical technical issues, acting as quarterback and customer advocate within architecture and development teams, and as an expert representing the organization to our customers and partners.
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  • Mrm // Mccann Salt Lake City
    Lead Business Systems Analyst
    Mrm // Mccann Salt Lake City May 2017 - Jun 2018
    Greater Salt Lake City Area
    Lead requirements gathering and technical solution design for major engagements with global projects including Cisco, Exxon, Verizon, SAIC, IDEC, USPS, etc. Consultative marketing technology leadership, data engineering, and process performance optimization. Direct implementation executed by multi-disciplinary teams to deliver on time, and under budget
  • Mrm // Mccann Salt Lake City
    Lead Consultant
    Mrm // Mccann Salt Lake City Jan 2016 - Apr 2017
    Greater Salt Lake City Area
    Provide deep technical analysis of client system architecture. Benchmark client capability maturity, identify opportunities for improvement and optimization. Lead project teams through phases of requirements and success metrics definition, solution design, planning, implementation and validation. Act as SME for Marketing Technology, Data Engineering and AdOps, including L2RM/Marketing Automation platforms (Eloqua, Marketo), Web Analytics (Google Analytics, Web Trends, Adobe Analytics) and Tag Management systems (Tealium, Ensighten, Google Tag Manager, Adobe DTM/Satellite), Digital Ad Campaign Management Systems (DoubleClick Campaign Manager, Floodlight, DataXu).
  • Mrm // Mccann Slc
    Senior Consultant
    Mrm // Mccann Slc Jan 2015 - Dec 2015
    Salt Lake City, Ut
    Strategic analysis of client needs towards development, implementation and optimization of digital analytics, marketing automation, data acquisition and preparation, and business intelligence tools. Direct cross-functional teams using Adobe Analytics (Omniture SiteCatalyst), Google Analytics, Eloqua, SalesForce and others. Specialist in Tag Management System implementation using tools such as Adobe Dynamic Tag Manager, Tealium, Ensighten and Google Tag Manager. Other third-party tags include Pointroll, DFA, Floodlight, and Comscore. Client list includes Intel, Verizon, Pioneer Investments, United Health Care, Microsoft, eTrade and Cisco.
  • Mrm // Mccann Slc
    Business Consultant
    Mrm // Mccann Slc Oct 2012 - Dec 2014
    Greater Salt Lake City Area
    Strategic analysis of client needs towards development, implementation and optimization of online analytics, marketing automation and business intelligence tools. Direct cross-functional teams using Adobe SiteCatalyst (Omniture), Google Analytics, Eloqua, SalesForce and others. Client list includes Intel, Verizon, Tycho Electronics, Pioneer Investments, and Rodales.com.
  • Self-Employed
    Independent Contractor
    Self-Employed Dec 2011 - Sep 2012
    Utah
    Marketing and Web Development for various clients throughout Utah. Notable projects include:- Strategic Marketing Plan for store.lds.org- Sales and Marketing Management for www.digis.net
  • Mountain America Credit Union
    Sr. Web Specialist
    Mountain America Credit Union Nov 2009 - Nov 2011
    Define and execute online marketing strategy, including SEO, SEM, AdWords, Email, Social Media and integrate with traditional channels. Monitor and optimize conversion rates, landing pages, sales funnel and overall customer life-cycles. Create dashboards and submit regular reports for Board review of business intelligence and analytics. Site traffic metrics increased over 100% in 12 months.Manage relationships with third-party vendors providing services such as web hosting, SEO consulting and online marketing. Lead cross-functional teams on projects related to Training and Education, Sales and Product Development, and Information Technology initiatives.Stay current with emerging trends and technologies, making recommendations to corporate leadership for decisions related to purchasing and strategic partnerships. Contribute to teams tasked with in-depth analysis for due diligence prior to major capital investments.Responsible for in-branch multi-media kiosks, strategy and maintenance.Administer CMS for web development team. Use tools such as Eloqua, Omniture SiteCatalyst and Google Analytics. Responsible for site administration and content management on multiple domains including:www.macu.com business.macu.com youth.macu.com
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  • Self Employed
    Independent Contractor
    Self Employed Feb 2009 - Oct 2009
    On demand Web, IT and Communications SupportSupported online product launch for startup company, PerpetualGreen (www.perpetualgreen.net)
  • Eclipse Marketing
    Systems Administrator
    Eclipse Marketing Jan 2007 - Jan 2009
    Manage IT/Telcom for small company. Also responsible for website (content management and system maintenance), online portal, business intelligence tools, print production of marcom collateral, sales tools, and interactive training. Exchange Server 2003, 2007 (including ActiveSync/smartphone support), Sharepoint Server, Active Directory, and SQL Server 2005 Database Administration. Vertical Televantage VOIP corporate phone system.Project Lead on upgrade to corporate phone system from digital to VOIP. Manage upgrade to corporate email server from MS Exchange 2003 to 2007. Manage internal Customer Service Team and Call Center.
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  • Independent
    Contractor/Consultant
    Independent Feb 2006 - Jan 2007
    Clients include:• CMN• BTH2• Arlington Scientific, Inc.• JDH & Associates• Certiport, Inc.
  • Children'S Miracle Network
    Web Site Administrator
    Children'S Miracle Network May 2003 - Jan 2006
    Manage web site and Internet strategy for non-profit organization (www.cmn.org) Generate revenue for internal groups by directing online advocacy campaigns and events.Train personnel in the use of online business tools, and provide on-going support. Work with company leadership to refine and strengthen branding, and improve the online experience for visitors to the site. Pitch new business ideas in formal and informal proposals to company leadership and outside partners.Track traffic statistics on web to measure and improve performance. Manage outside vendors supplying web services , including negotiating contracts and SLAs for:- hosting providers, - freelance designers / developers, - list brokers, - software vendors Establish strategic partnerships with other businesses to open up new markets, offer enhanced levels of service to constituents, and reduce operating costs.
  • Independent
    Contractor/Consultant
    Independent Jul 2001 - Apr 2003
    Worked for:- Collegiate Designs Inc- Keystone Learning- WebWise/Novell Cool Solutions- Children's Miracle Network
  • Intel, Corp
    Sr. Product Marketing Engineer
    Intel, Corp Oct 2000 - Jun 2001
    Managed product line of Internet appliances. Led cross-functional teams to deliver best-of-breed hw/sw to tier-1 data centers world-wide. Leveraged market research, worked with R&D to define product feature sets. Owned product MRDs, PRDs and launch plans.
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  • Novell, Inc.
    Web Producer
    Novell, Inc. Dec 1999 - Sep 2000
    Led web development and internet strategy for a major division of a world-wide eBusiness. Directed day-to-day operations for web site, as well as medium- and large-scale web initiatives for internal clients. Streamlined the electronic sales process, and refined user experience within the site. Part of the core team that directed the global re-construction of www.novell.com.
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  • Novell Education
    Ecommerce & Merchandise Manager
    Novell Education Aug 1999 - Dec 1999
    Managed electronic sales channel for Education department. Created and implemented campaigns to boost awareness and drive sales.
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  • Galaxy Latin America (Directv)
    Web Site Product Manager
    Galaxy Latin America (Directv) Jan 1999 - Jul 1999
    Led web development team. Managed corporate web site, deploying campaigns across 21 micro-sites in 3 languages each. Responsible for training, synchronizing web content w/ promotions in traditional media, managing online campaigns, and enhancing customer loyalty and repeat traffic.
  • Powerquest, Corp.
    Internet Marketing Manager
    Powerquest, Corp. Dec 1997 - Dec 1998
    Developed online marketing campaigns to integrate with Direct and Channel Marketing initiatives. Managed site development team. Directed transition of online store to Managed Hosting Partner, coupled with aggressive email campaigns to realize 600% increase in online sales in 10 months.
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  • Century Software
    Project Manager - Graphics
    Century Software Mar 1997 - Dec 1997
    Responsible for strategic and tactical marketing activities for network connectivity software product line. Contributed to the development of marketing plans, competitive analysis, product specification documents, channel promotions/communications and advertising campaigns. Responsible for website.
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  • Hales Allen Advertising
    Production Manager/Mis
    Hales Allen Advertising Nov 1995 - Sep 1996
    Responsible for quality control and logistics for client projects.Worked with clients to develop product strategies.Also functioned as IS Administrator, responsible for internal training and support.
  • Online Graphics
    Accounts Manager
    Online Graphics Aug 1994 - Nov 1995
    Directed sales and marketing for regional service bureau/pre-press provider. Managed internal quality control and customer satisfaction program.Provided hardware/software systems solutions to clients via on-site consultation.Increased sales 25% in 8 months.
  • Online Graphics
    Production Manager
    Online Graphics Oct 1992 - Aug 1994
    Directed daily operations of regional service bureau/pre-press provider. Coordinated multiple, concurrent marketing campaigns and commercial print projects. Trained and manage systems operators for digital color output. Managed information system.
  • Online Graphics
    Graphic Designer
    Online Graphics Jun 1992 - Oct 1992
    Developed visual communications strategies with client marketing executives. Tailored product communications to appeal to specific audiences.
  • Jay P. Morgan Photography
    Production Coordinator (Intern)
    Jay P. Morgan Photography Sep 1991 - Dec 1991
    Managed logistics for multiple, concurrent commercial photography projects. Consulted with client marketing executives to establishand implement creative direction. Managed relationships with over 40 independent vendors.
  • The Daily Universe
    Photo Editor
    The Daily Universe Sep 1990 - Sep 1991
    Directed daily production of artwork under stringent deadlines.Trained staff and student photographers. Managed inventory of technical equipment and hazardous materials.
  • Sullivan & Cromwell Law Firm
    Office Messenger/Page
    Sullivan & Cromwell Law Firm Jul 1984 - Aug 1984
    Made deliveries, and assisted office personnel with various tasks related to the daily operations of the firm.

Frank Lee Skills

Online Marketing Seo Social Media Email Marketing Crm Web Analytics Online Advertising Web Development Project Management Sem Product Marketing Marketing Marketing Communications Business Strategy Direct Marketing Optimization Problem Solving Relationship Marketing B2b Marketing Search Engine Optimization Customer Relationship Management Marketing Technology Marketing Automation Marketing Operations Digital Marketing Digital Attribution Data Engineering Strategy

Frank Lee Education Details

Frequently Asked Questions about Frank Lee

What company does Frank Lee work for?

Frank Lee works for Carat

What is Frank Lee's role at the current company?

Frank Lee's current role is VP, Analytics, Microsoft Commercial.

What is Frank Lee's email address?

Frank Lee's email address is fr****@****tel.com

What schools did Frank Lee attend?

Frank Lee attended Brigham Young University, Brigham Young University.

What are some of Frank Lee's interests?

Frank Lee has interest in Education.

What skills is Frank Lee known for?

Frank Lee has skills like Online Marketing, Seo, Social Media, Email Marketing, Crm, Web Analytics, Online Advertising, Web Development, Project Management, Sem, Product Marketing, Marketing.

Who are Frank Lee's colleagues?

Frank Lee's colleagues are Анна Бандурина, Paty Pavia, Beatriz Acosta Rodríguez, Metztli Mora, Laura Suarez, Belén Uríbarri Gutiérrez, Dinesh Suryavanshi.

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