Michael Fleischer Email & Phone Number

Toronto, Canada Area

Toronto, Canada Area

Reporting to the Head of Communications with two direct reports. Responsibilities included directing and managing internal communications and culture strategies for as many as 18,000 associates. The role required a wide set of skills for a fast paced, frequently changing working environment. Skills include, but are not limited to strategic communications planning, memo writing, collecting feedback, event planning and the development of online communications tools. Highlights: ● Trusted to write and communicate corporate messaging from senior executives including the CEO and COO. ● Successfully managed change by working with teams to develop communications plans and leaders guides to: ○ Drive cultural initiatives, such as launching the Culture of WOW cultural principles. ○ Launch new programs, such as the Trailblazer and Cut the Waste recognition awards promoting risk taking and innovative ideas, and the new all black dress code and easyfinancial/Sears Financial partnership in stores. ○ Manage expectations during annual staffing reorganizations and over 40 store closures. ● Achieved the fasted migration to Google’s G Suite of Apps (Gmail, Google Drive, Google+, etc.) for an enterprise level company. Working closely with HR and IT, 18,000 associates transitioned over one month’s time. ● Boosted employee morale using a $150,000 annual events budget. The events included random weekly as acts such as ice cream Fridays or karaoke parties and larger events like hosting Sears associates at a Blue Jays game. ● Steered the company’s internal social media (Google+), driving participation to 14,000 associates across five communities delivering corporate messaging. ● Improved communication and morale at head office by planning and executing the networking of 30 television screens. We were able to provide visual content to over 1000 head office associates, scheduled and in real time.

Toronto, Canada Area

Reporting to the Head of Communications, I was responsible for managing and driving internal communications for as many as 18,000 associates. The role required a wide set of skills for a fast-paced, frequently changing working environment. Skills include, but are not limited to strategic communications planning, memo writing, collecting feedback, event planning and the development of online communications tools. Highlights: ● Trusted to write and communicate corporate messaging from senior executives including Senior Vice-Presidents. ● Successfully managed change by working with teams to develop communications plans and leaders guides to: ○ Drive cultural initiatives, such as launching of the company’s Canada’s BEST employee value proposition.○ Manage expectations during annual staffing reorganizations and over 40 store closures. ● Engaged over 1,000 associates weekly though a video program that both educated and engaged associates on events, products and promotions. ● Greatly improved customer service during the holidays by creating and implementing an annual event which saw 1000 head office associates providing additional support in stores.

Toronto, Canada Area

Managed rental fleet sales in Toronto, Mississauga and Vaughan, providing logistics solutions to client businesses while continuing to close new sales leads.Highlights:● Excelled in completing their logistics industry leading sales training program.● Weekly achieved sales dollars that ranked amongst the top sales representatives in Canada.● Received recognition for having top sales over one hour during a friendly competition at the US head office.

Toronto, Canada Area

Acted as a consultant, assisting Canadian Corporations in maintaining their IT strategies. This included working with Softchoice’s own specialists to ensure clients were provided with the best solutions for their IT needs.Highlights:● Completed Softchoice’s IT industry leading sales training program and vendor-specific training programs.● Trusted to assist in developing solutions with the company’s largest clients including Canada’s five major banks, Canon, Toyota, Ontario Power Generation and Sun Life.

Brampton

Reporting to the CEO, my responsibilities included: increasing membership, improving engagement and managing both internal and external communications. I was a part of the operational team that re-envision the organization’s online presence (website, social media and email marketing strategies), conducting strategic public and media relations improving brand awareness, image and reputation, and building a stronger sales portfolio of membership sales and retention, advertising opportunities and event sponsorships.Highlights:● Accomplished writer. Wrote and edited all content for bramptonbot.com. Consistently had articles and releases published in local newspapers and online media publications. ● Increased reader open rate to above 35% when managing the organization's e-mail marketing content.● Through strategic planning social media engagement increased by approximately 2000 new connections on Facebook, Twitter and LinkedIn over a three month span.● Developed the organization’s Policy/Advocacy Manual as active member on its Policy and Government Relations committee. Specifically, wrote the organization’s policy on advocating for municipal and regional initiatives.● As a founding member of the organization’s Events Committee, I was instrumental in the following developments: ○ Collaborated with Bell Canada to develop co-branded materials for Bell's 2013 "Let's Talk" campaign and the Board of Trade and City of Brampton’s 2013 Mayor’s Luncheon.○ Partnering with the City of Brampton, planned and executed the Business Person of the Year Awards with keynote speaker David Chilton.○ Planned and marketed a sold out a series of events with leaders from the business community, educational institutions and political representatives as keynote presenters.

Mississauga, Ontario

• Reported to both the Director of Special Events as well as the President• Managed the sales territory of Toronto Region• Managed the sales of multiple product lines• Collaborated with major retail corporations including: Wal-Mart, Canadian Tire, Hudson’s Bay, Sears and Zellers; to increase sales in their respective department stores• Managed relationships with small retail venues through training and providing excellence in customer service ensuring long-term business relationships• Coordinated the set up and operations of booths at major trade shows in Toronto, including: The Royal Winter Fair, The Canadian National Exhibition and The National Home Show• To improve close ratios, trained staff on proven sales techniques and strategies• Developed brochures, flyers, signs, displays, radio advertisements and other marketing materials• Conducted market research to determine the effectiveness of the branding on consumers• Conducted an internal communications audit to determine the effectiveness of communications between management and employees• Researched and developed a 140 page, three-to-five year strategic communications plan that focused primarily on developing a proper online strategy for the company. This strategy discussed communication through social media and led to the company inevitably creating Facebook and Twitter pages for multiple product lines and leading to a strong focus on search engine optimization• Successfully established a new sales territory in Toronto. A region that did not previously have proper representation• Successfully worked with the president to rebrand five different consumer-based products lines

Brampton, Ontario

• Reported directly to a top ranking official within Brampton Fire and Emergency Services• Managed the calendar of the Division Chief of Fire Prevention• Managed files from multiple clientele including law firms and private citizens• Produced communications for distribution to the public and to internal stakeholders• Maintained strict confidentiality in coordinating deliverables for the Division Chief• Coordinated fire officers in conducting fire inspections• Collaborated with other corporate departments to improve customer satisfaction and efficiency• Successfully assisted a diverse customer base of many cultures and languages• Managed client relationship with a issue turnover rate under 48 hours

Brampton, Ontario

• Reported directly to the Manager, Business Information and Competitive Policy• Managed a territory that consisted of all of Brampton business• Performed key client relations management between the City of Brampton and local business• Conducted research on Brampton’s business market to determine its successes in a two-year span • Converted the information collected into the 2011 Brampton Business Directory• Used GIS software to determine the geographical make up of Brampton’s business market• Coordinated with the Market Analyst to collaborate data for superior accuracy• Led a team of students in collecting data from more than 8000 businesses within a four month span• Developed a keen understanding of economic development from a government standpoint

Brampton On

• Assisted in planning and operating special events.• Trained, coached and mentored employees to improve the quality of service offered.• Participated and directed team meetings. • Excellence in managing customer service and client relations.

Graduate Certificate, Corporate Communications High Honours (4.0 G.P.A.)

Bachelors, Political Science