Carla A. Fleming Email & Phone Number

Washington, DC, US

• Led a cross-functional team of 14 to drive alignment on 4 SaaS AI/ML compliance and e-discovery solutions. Developed thought leadership and messaging to help drive a 60% increase in incremental revenue for new.
• Led a global 4-person AI/ML product management and sales enablement team to pivot product marketing strategy and target audience for 2nd largest firm product (launched 3x without resonating, pre-role tenure).
• Transformed marketing and sales enablement strategies, delivered battle cards and presentations, and conducted win/loss analysis and competitive intelligence. 100% of sales completed sales enablement training and.
• Unlocked an incremental 60% increase in revenue for an AI/ML solution by repositioning services as a value add. Led 6-person product management, onboarding, sales, and services team to uncover the customer journey and.
• Proactively identified a 50% increase in revenue by developing a first-of-a-kind roadmap backlog dashboard to drive cross-functional services and product alignment.

• Led a cross-functional team of 7 to support the Capture solution. Onboarded, coached, and mentored new team members. Collaborated with Sales and Marketing to ensure alignment and close gaps. Initiated and developed.
• Presented a "board-ready) new product/market business strategy expansion case to the CMO for a 50% SMB EMEA revenue increase. Led a 4-person global marketing, governance, and project management team.
• Initiated and drove the strategic development of the Zoom press release to drive a potential incremental 25% revenue increase. Press release achieved a reach of over 5K.
• Initiated and led the development of the Microsoft API press release to drive a potential incremental 20% revenue increase. Firm was announced as 1st and only certified on the API, beating competitors to market..
• Developed strategy for new market penetration, increasing sales by 57% YoY. Partnered with sales, marketing, governance, and third parties; presented the strategy on a company-wide call.
• Reduced collateral timeline by 75%, saving $16K for a bootstrapped pilot, and presented the CMO with a unique Collateral Marketing Framework. Led business partner, SEO, marketing, and graphics design team to automate.

• Advise professional services, SMB software firms, and nonprofits on product-market fit, target industries, product marketing and marketing strategies, and customer presentations. Pending book: “Women Founders.
• Generated 7K registrants and 5K global virtual event attendees, unique open rates of over 20%, CTR of over 10%, and increased Twitter reach by 173% for mid-sized organization. Developed email and social media strategy.
• Increased profit margin by 10% by refining the marketing and promotion strategy for a home and commercial services business.
• Enabled consulting firm to move from 0 to 6 figures by repositioning the firm's messaging and thought leadership.

Washington D.C. Metro Area

• Joined this career-centric clean energy community nonprofit startup to build the marketing function team of 15 and develop/implement marketing and branding strategies to jumpstart revenue growth.
• Built a 0 to 15-person demand gen, event, content marketing, PR, and social media team to jumpstart revenue growth by driving marketing strategy execution.
• Built the brand, audience, and supporters by instituting a theme-based event strategy to attract diverse attendees. Marquee events included Women in Energy, Green Jobs, and 4 Gen in Energy.
• Generated $16K of revenue by creating an event strategy and sponsorship program as a new revenue stream with demand generation, content marketing, PR, and social media team.

Herndon, VA

• Excelled throughout tenure that encompassed 5+ roles, creating national and global product marketing strategies for SMB and enterprise software and infrastructure products and services. Led cross-functional teams of up.
• Generated a $1B pipeline, $500M in revenue, and achieved 950% growth by initiating and launching an innovative event for new virtualization and cloud technology.
• Received CEO approval and budget for a 7-year roadmap and global strategy. Led and designed the implementation to expand the U.S.-based Women-Owned Business Initiative into Europe and Asia.

Led a board of 20 members in setting a recovery strategy to consistently achieve fundraising goals. Recruited a new fundraising chair, expanded the diversity and the industries board members were recruited from. Created onboarding and succession programs. Our messaging strategy laid the groundwork for the United Way U.S.A.'s "Live United" messaging and.

Mba, Marketing

Activities and Societies: Marketing Assistant, Mortgage Solutions, IBM Corporation, Marketing Assistant, Financial Services Unit, IBM.

B.S., Management With A Concentration In Journalism And Mass Media

Activities and Societies: • Student Unit Dining Hall Manager

Education record