Flemming Rubak Email & Phone Number

Silkeborg, Midtjylland, Danmark

As Lead Consultant in Team Web & Marketing, I focus on helping our banks leverage the new CMS platform we are providing.Key contributions:- Drove the strategy and POC process that has led us to migrate Bankdatas and the banks' websites to a new Headless CMS platform with awesome performance and low time to market. We aim to build Denmark's best and fastest financial marketing platform. - Making content editors thrilled and much less stressed, as well as enabling new content contributors through a time-saving and effortless editor experience with minimal workflows.- Migrated our comprehensive measuring framework from Google Analytics to Matomo and Piwik Pro.- Quality-assured markup, including structured data, to ensure the best outcomes for SEO, Accessibility, and UX.Current focus:Monitoring websites with Google Search Console, SE Ranking, ahrefs, Screaming Frog, Cookie information, Matomo, and more, I help uncover technical issues, opportunities for keywords, lead generation, and improvement of user journeys and functionality.Results: Various initiatives that have improved UX, visibility, ranking, and conversion.Contributing as an Accessibility Specialist, I am working with core teams to institutionalize accessibility practices in Bankdata through education, processes, tooling, and reporting that will lift the accessibility maturity in teams and across the organization.Results: High awareness of the need to shift accessibility left, clarity of the change management process, and a roadmap to compliance.Continuously expanding on our GDPR-compliant and privacy-safe data collection setup (alternative to Google Analytics) that combines performance and behavior data across multiple channels.Result: We provide data and actionable insights to key stakeholders, from dev teams and UX to marketing, sales, and management.

Midtjylland, Danmark

As UX Lead, I focused on maturing UX in Bankdata through User Research with Analytics, Surveys, and Usability Testing.Key Contributions:- Led the implementation of a measuring framework based on Google Tag Manager, Analytics, and Data Studio/Power BI across all products and platforms to optimize workflows and customer journeys and provide banks with behavioral data for marketing.- Established tools, practices, and education and taught Usability Testing to help teams create a great employee and customer experience across all products. Implemented a measuring framework across all website products and banks.Result: Insights based on behavioral and performance data, with the possibility of setting up individual measurements, are available to everyone from UX to management in both Bankdata and member banks.Built a tool for our UX'ers that made finding employees in the banks for Usability Testing and Surveys easy. It was based on +5000 employees that could be filtered on experience and type of work to find relevant expert users.Result: Removed a frictional and time-consuming process for UX'ers and Product Owners for every usability test.Created an app for usability testing that gives the user tasks, runs the prototypes, and measures task satisfaction, time, errors, and System Usability Scale (SUS), NPS, and others.Result: Provided UX'ers with an easy and consistent way to test prototypes, with a dashboard with test results and progression over iterations of the prototype.

Århus, Midtjylland, Danmark

Led the development of Kraftvaerks Responsive CMS Framework (Umbraco), where my goal was to achieve an excellent User Experience across multiple devices.Result: A core CMS solution that adapts to the user's device, cuts load time on mobile in half, and was the first CMS where content editors can target a specific device with specific content.Architected a new checkout solution for The Danish Red Cross that allows them to experiment and measure multiple donation ads and checkout flows.Result: The new CMS did not only win Kraftvaerk an Award for the best e-commerce site using Umbraco, but soared The Danish Red Cross' donation revenue with a double-digit percentage growth.

Århus, Midtjylland, Danmark

Developed the first MVP, "Slå-til-nu," for Jyllands-Posten's entry into the deal market. The MVP was implemented in only 12 working days from idea to first customer buy. Result: The first weekend, the MVP grossed 250.000 DKK. It was later acquired by JP/Politikens Hus' SPOT-deal (which I also developed) and grossed a three-digit million DKK the first year.Created taxonomy and SEO to increase search relevance for JPs guide.dk - a site designed to make marketing experiments and new ways of profiting from articles and other existing content from JP.Result: In less than a year, users from organic search went from 20 to +250k/month.

Århus, Midtjylland, Danmark

Online Magazines at JP/Politikens Hus, created and ran the three largest and fastest growing online niche communities in Denmark at the time: Navlestreng.dk, Decorate.dk and Ask-Alex.dk• Champion Front-end development with focus on reusable components• Created automated tracking of user behavior, presented as trends and KPIs. Used by editors and management as a decision tool for daily work prioritization• Google Adsense and Adwords strategy and implementation• Search Engine Optimization (SEO)

Viborg, Midtjylland, Danmark

• Project management of E-commerce and CMS web solutions• Helping clients balance business goals and user needs, for optimal conversion and experience• Producing interaction design and visual design• Front-end and back-end development • Developing and maintaining Adwords and e-mail campaigns• Search Engine Optimization (SEO) for E-commerce

Academy Profession Degree In Business Economics

Search Engine Optimization (Seo) Specialization

1. Search Engine Algorithms, EEAT & YMYL, Audience Analysis, and Branding 2. On-page and Off-Page SEO, Technical SEO, and tools 3. Keyword.

Web Accessibility

- Disabilities, challenges, and Assistive Technologies (AT). - Coding Standards - Web Accessibility for Developers. - Quality Assurance.