I work with Corporate Communication, Public Relations, Content Marketing, Media Strategy, Research and Analysis, Journalism.Large toolbox with broad experience in relevant communication channels, digital marketing and relevant software.Special experience and interest:• Investment, Finance, Macroeconomics• Science, Technology, Industry 4.0• Danish and International Business Life• Global challenges, Environment, SustainabilityKeywords:• Idea development, Media strategy, Corporate Communication• Content Marketing/Content strategy, Storytelling, News-you-can-use• Press releases, Web texts, Social Media, Newsletters (E-mail Marketing), Magazine• Feature articles, Background articles• Video production – Company presentation, Interviews• User guides, E-learning• Articles, chronicles, etc.• Annual reports, IPOs, Video presentations• Research, Analysis, Whitepapers

The Biodiversity Crisis - Can We Save Nature?", 2023.Artificial Intelligence: A Revolution in Society, 2023.Technological Sovereignty in the EU – Strategic Autonomy in Key Technologies, 2022.The Defense Opt-Out, 2022.The EU in the New World Order, 2021.

I was in charge of the banks national PR aimed at the nation-wide media, SoMe channels, videos and the banks website. It’s creative and analytical process taking place in close interaction with the banks economists, analysts and specialists but also to a wide extent with external participants.The strategy was in it’s essence persuasive, credible Content Marketing focusing on the bank’s core competencies and with a news-you-can-use approach. Aiming at a curious and demanding audience always on the lookout for a bank with the professional ability to optimize financial issues at a competitive level.It was a highly successful strategy - strengthening the banks presence in the media and it's brand as a dynamic and growing player in the Danish financial sector.

Traditional marketing has lost momentum. Engage with the digital age and learn to apply Content Marketing and Storytelling in your strategy. Content Marketing is essential to make your company visible and to attract new customers to your website, your products and services. I work with many areas of communication – primarily with the headline Content Marketing. The tools are many and include content for websites, blogs, theme and background articles, guides and folders, webinars, press releases, case studies, video presentations and interviews, sponsored articles, newsletters, educational platforms, magazines, presentations, mobile applications, e-books, whitepapers and a continuous targeted presence on social media.I also contribute to customer surveys, industry studies and CSR-strategies of which the latter are becoming increasingly important. I deliver valuable content and the best suited communication strategy for companies and financial institutions and in the process I participate as a sparring partner and concept developer in relation to business development.

Department Director, Head of online financial news desk, Chief Communications Consultant, Editor-in-Chief, Trendspotter.. Established and headed the first online newsdesk among Nordic banks. Developed content for e-learning. Communications advisor for economists and strategists. Wrote singlehandedly INVESTERING including editorial, aimed at 40,000 VIP clients and decision makers in the Nordic countries. A critical magazine about important global trends within economics, science, technology, politics, environment, demographics etc. – i.e. Content Marketing with strong CSR values. Also on iPad with relevant videos and interviews. Very popular among clients. Content Marketing works and creates loyal clients. See link to the magazine in the Contact Info on top of the page.Researched and wrote whitepapers in English for foreign institutional clients. External newsletters in response to important developments related to financial markets. Daily market commentaries. Made the bank’s guide for derivatives. Many interviews with experts internally and abroad. Many videointerviews. Continuous coordination of many different viewpoints internally in close interaction with colleagues and analysts in various departments. Delivered inspiring material for new potential strategies, investment opportunities and structured products. Inspired to better internal and external communication – precision, overview, Content Marketing, Storytelling, new media, video, CSR values, increased credibility through critical focus on economists prediction skills, the dominating role of the financial sector and the flaws of economic theories and risk modelling. A particular success was the magazine INVESTERING

Employed at Berlingske Business. Wrote about Economics, Business, Finance and Politics. And Personal Economy - a particularly high focus on "News-You-Can-Use."

Intense and fast news coverage, close supervision of listed Danish companies, international competitors, domestic and foreign political events, global financial markets, economic indicators, trends in business and financial markets.

In journalism I focused primarily on financial and business related issues - and to a lesser degree travel journalism. The tasks related to the communications consultancy services included information journalism, Public Relations, Investor Relations, speech writing and ghost writing.

• Macroeconomic analysis of many countries in OECD and Emerging Markets with an overall focus of potential strategies in currencies and interest rates. • Continous development of strategies based on derivatives in FX and interest rate markets. • Portfolio optimization by the use of the Markowitz approach.• Technical analysis.• Internal education.• Press contact.