WaddyFletch is John Waddy and Keith Fletcher, two friends with decades of branding and digital marketing experience that joined forces to create a different kind of business. We are not a marketing agency - we are Business Growth Architects. We believe great companies achieve growth and success by adding more value than the competition. We offer a more holistic approach to transform all areas of your business. We start by “popping the hood” on your business and then get the right things done with the right people - efficiently and cost-effectively. We do more than market your business – we transform and grow it. And, since life is short, we have fun along the way.

FLETCH Creative enables companies to thrive by providing digital market research and analysis to understand Ideal Customer Profile (ICP) and Unique Selling Proposition (USP) and then executes digital and traditional brand/marketing communication strategies that support the business vision for the new content-driven media landscape. Digital marketing communication efforts have resulted in successful product launches domestically and globally for manufacturing, technology, medical and healthcare businesses. Highlight: Dornier MedTechBrand Identity and medical device product launches for Dornier MedTech, urology pioneer and the inventor and worldwide leader of extracorporeal shock wave lithotripsy (ESWL) in Madrid, Spain, Düsseldorf and Munich, Germany. Managed digital marketing analysis/research and traveled to global locations to interview KOL’s that led to uncovering new communication strategies and the building of a completely new brand identity and business marketing strategy for the company. Roll-out on 7 continents included launch of their current 7-language website, integrated content-driven marketing initiatives, new brand identity guidelines, global press releases and media strategies, inbound and outbound digital marketing strategies, medical device sales materials, new business pitch decks, team leadership development/training and ongoing campaign planning and execution. Specialities include:• Global Brand Positioning & Strategic Planning • Global Medical Device & Healthcare Product Launches• Brand Identity & Business Strategy• Digital Marketing Software Technology Platforms • Video & Social Content Strategy• Global Public Relations & Media Planning• Seeking New Business & Sales Opportunities• Digital Market Research/Analysis & KPI’s• Healthcare Marketing & New Business Planning• Team Leadership Management• Inbound & Outbound Strategic Planning• Budget Analysis & Sales Planning• Integrated Communications & Omni Channel Marketing

Collateral Evaluation Services provides superior Property Appraisals and Business Valuations, saving financial institutions, property owners and real estate professionals time and money. We know firsthand what it takes to properly manage a profitable commercial real estate portfolio. Our dedicated team of highly experienced appraisers does the hard work of thorough due diligence, saving you regulatory headaches down the road. We believe in giving you The Right Answer, every time.

Firstline Media is a full-service broadcast video and digital/broadcast media relations company focused on working seamlessly with global public relations firms. Firstline Media strategically communicates client messages to launch products and services for businesses on major television stations, radio and online media channels. Senior Sales Associate and Director of Creative Development – Focus was building relationships with global PR firms, new business presentations and sales. Most work was completed in NYC and Washington DC with global healthcare and medical companies and business to consumer (B2C) companies to market new product launches and build brand awareness. Clients included Alpharma Pharmaceuticals, Bard, ConvaTec, Genentech, Best Buy, Cadbury Schweppes, The Discovery Channel, Playtex, Dell Computers, Red Lobster and Whirlpool. Highlights included:• Global webcast for Alpharma Pharmaceuticals on healthcare topic of Opioid Abuse• Live video streaming and Satellite Media Tour (SMT) for ConvaTec and its Great Comebacks healthcare recipient, Rob Hill – campaign yielded 31 TV and 2 in-person interviews• Sales, management, and delivery of 33 TV/radio interviews for a remote Best Buy SMT. Coordinated difficult logistical obstacles at the Best Buy store near Central Park in NYC• Completed a Dell/PBteen SMT that yielded 30 TV/radio interviews• Managed difficult logistics and delivery of key marketing messages for Red Lobster/Food Network SMT on Times Square. Completed 30 TV/radio interviewsC. R. BardManaged brand ID, brand messaging, employee communications and sales strategies for C.R. Bard (leading manufacturer of medical technologies in the fields of vascular, urology, oncology, and surgical specialties). In addition, the Bard Advanced Care Series Prevention Pack was developed and launched for the medical sales teams and given to physicians to reduce adverse events and optimize patient healthcare.

MSLGROUP, a leading global public relations and integrated communications leader offering the best creative marketing, employee communications, strategic counsel and holistic thinking. MSL has 107 offices in 40 countries and employees over 3000 people. MSL is the only global public relations network in Publicis Groupe and is one of the most highly respected marketing and creative communications companies in the world. Vice President, Creative Director – Managed all integrated marketing and brand content across all channels produced by the Atlanta office in a creative department of 12 full-time employees. Worked collaboratively with MSL New York on joint accounts and directed new business presentations to grow revenue by 300% by winning five new major accounts. Recommended and implemented new software technologies to support growth.Focus on business to business (B2B) and business to consumer (B2C) marketing communications for AstraZeneca, AT&T, Best Buy, Chevrolet, Coca-Cola, Equifax, Heidelberg, Merial, Philips, Home Depot, State of Georgia & UPS. Highlights:• Internal marketing communications strategy & design leader for the merger of Cingular & AT&T • Brand ID & healthcare marketing for Per-Se Technologies; led to $1.8B McKesson acquisition• Managed all marketing phases of General Motors largest-ever marketing program: Chevrolet’s sponsorship of the Salt Lake Olympics.• Analysis, Brand strategy, brand identity & campaign launch for Georgia.• Managed all digital content communications & medical marketing materials for AZEngaged, AstraZenenca’s portal to keep sales teams informed on Appropriate Pharmaceutical Care (APC) healthcare trends• Engaged senior executive leaders to map Merial’s brand position to educate employees & manage medical marketing communications• Managed creative for Philips mobile marketing unit to educate employees & gain internal metrics about brand position

High-Tech advertising and integrated marketing communications. Managed creative development for clients that included IBM, Equifax, HBOC and Intergraph.

Public Relations, advertising and integrated marketing communications. Managed creative development for clients that included McDonalds, Mitre, The State of Georgia and Cumberland Bank.