Brad Fletcher Email & Phone Number

Denver, CO, US

Austin, Texas, US

• Key Accountabilities:
• Responsible for designing comprehensive marketing automation strategies for Fortune 100 clientele; identifies KPIs, defines audience segments and outlines campaign workflows to optimize lead gen, nurturing and conversion
• Relied upon to manage marketing automation platforms such at Oracle Responsys and Eloqua; includes configuring automation workflows, configuring integrations, managing database hygiene and ensuring data privacy.
• Leads multi-channel marketing campaigns leveraging marketing automation tools; creates/optimizes email campaigns, lead scoring models, dynamic content personalization and A/B testing
• Diligently analyzes campaign performance metrics and data insights to continually optimize marketing initiativesKey Accomplishments:
• Implemented marketing automation workflows/programs to nurture leads through the sales funnel, resulting in a 35% increase in lead-to-customer conversion rate for Levi’s and a 25% increase for Expedia

Aurora, CO, US

• Key Accountabilities:
• Responsible for orchestrating marketing technology enhancements and respective automation strategies
• Relied upon to create and manage a thorough project plan designed to support a complex migration to a new platform, which included developing a data migration strategy to ensure a seamless transfer w/o interruption to.
• Led the large-scale migration to a new marketing automation platform; successfully configured/tested integrations between the new MAP and other systems such as CRM, ERP and data warehouses; skillfully configured new.

Irving, Texas, US

• Key Accountabilities:
• Responsible for consulting directly with clientele to create data-driven medium to large-scale marketing solutions
• Relied upon to provide leadership and training to an offshore development team comprised of 18 personnel
• Efficiently managed client marketing budgets of $25k per mo./$300k annually to $200k per mo./$2.4M annuallyKey Accomplishments:
• Notable clientele includes Marriott, PayPal, NFL, Dell, Whole Foods, Yahoo, Columbia Sportswear and McKinsey Consulting
• Developed a Machine Learning campaign that increased email open rates by 10%, adding $20k in month revenue

Irving, Texas, US

• Key Accountabilities:
• Responsible for expertly leading comprehensive eCommerce strategy, which included enriching UI/UX, as well as creating responsive web and mobile pages capable of bolstering revenue and driving growth
• Relied upon to manage online training and communication reporting directly to the CEO and Founding PartnersKey Accomplishments:
• Successfully built a new email-marketing program with automations utilizing MailChimp
• Created and deployed new online ordering platform using Shopify eCommerce

Centennial, Colorado, US

• Key Accountabilities:
• Responsible for hiring, training and managing team of digital production specialists; directed all digital marketing strategies including web development, lead gen., analytics/reporting, SEO, SEM, and banner.
• Relied upon to manage $10k monthly P&L; included paid media, social, retargeting, Google Ads and AdRollKey Accomplishments:
• Created a marketing and media outreach plans to secure promotional TV spots on Good Morning America’s “Deals and Steals”, as well as Oprah Winfrey’s “Favorite Things” list
• Successfully increased customer conversions 15% through an effective retargeting advertising strategy
• Created website portal to enable online ordering of products, which included a sophisticated tiered pricing system linked to a database of customer pricing data; lifted revenue $1M within 1st year; created $200k.

Golden, CO, US

• Key Accountabilities:
• Responsible for managing design, development and rollout of new website, email marketing development, mobile and online ordering platforms
• Relied upon to seamlessly collaborate with agency partners to orchestrate the execution of all necessary materials (print ads, display banners, collateral, landing pages etc.), ensuring projects were delivered on time.
• Led ESP migration from Oracle On-Demand to Exact Target (now Salesforce Marketing Cloud) and effectively increased click through rates by 20%
• Participated in redesign of the online ordering platform resulting in a 15% increase in channel revenue
• Successfully developed a digital marketing calendar that increased customer engagement across all digital channels

Baton Rouge, LA, US

• Key Accountabilities:
• Responsible for identifying marketing initiatives by turning raw data into actionable insights; developed targeting and segmentation plans, then presented solutions to small-large business owners and C-level executives
• Relied upon to develop new marketing tools including company overview, white papers, rate card, case studies, direct-mail pieces, HTML email development for email blasts, as well as leadership of media kit designKey.
• Spearheaded lead generation, sales and execution of digital and print marketing campaigns resulting in a 20% increase in annual revenue

Arlington Heights, Illinois, US

• Key Highlights:
• Customized and delivered digital marketing presentations to restaurant stakeholders on a daily basis
• Implemented digital marketing program that consistently delivered new customers to restaurant owners
• Trained restaurant owners/operators and staff on how to implement restaurant.com marketing program
• Developed customer engagement programs designed to increase restaurant sales and build brand loyalty
• Achieved 15 new client contracts per month, exceeding sales quota

• Key Highlights:
• Produced and maintained a multitude of sales tools such as sales deck, sales proposals and collateral as well as research and gathered qualified leads
• Managed PPC campaigns with Google, Yahoo, Bing and Facebook
• Developed lead generation campaigns using direct mail tactics including newsletter templates, postcards, letterhead creation and advertising placement and design
• Developed and implemented SEO strategy for the brand including page code and link building
• Lead sales using a consultative sales approach, responsible for corporate sales and increasing revenue 30% within 3 months

Dallas, TX, US

• Key Highlights:
• Top Performer 2010 – New Business Development
• Top New Business developer, recognized with daily, weekly and monthly awards for lead generation and marketing performance
• Developed marketing proposals and presentations for clients as well as negotiating and closing new client contracts
• Effectively executed online banner ads, print and mobile advertising services in both short andlong sales cycles

Centennial, Colorado, US

• Key Highlights:
• Promoted from Senior Marketing Planner to Strategic Account Director over a 6-year period
• Managed a team of four direct report Junior Marketing Coordinators and Planners
• Created marketing campaigns and media valuations with pricing, impressions, and efficient inventory management resulting in year over year increases in sales
• 3rd highest sales revenue producer on a team of 24 Account Directors
• 2nd highest sales renewal rate

Centennial, Colorado, US

Portland, OR, US

• Key Highlights:
• Developed marketing plans that met the needs of clients by identifying, targeting and appealing to important market segments
• Supported sales managers daily under strict time constraints, with report generation, data input, data collection, content writing, editing and proofreading
• Produced informational packets for auto dealerships that increased sales – resulting in 20 new clients
• Provided creative concept development in layout and design of advertising campaigns for clients, ensuring accuracy, quality, and on-time delivery to production

Bachelor Of Science, Marketing Management

Website Design And Development, Website Development