Fletcher Buchman Email and Phone Number
Fletcher Buchman work email
- Valid
- Valid
- Valid
- Valid
Fletcher Buchman personal email
Fletcher Buchman phone numbers
EXPERIENCED BRAND MARKETING AND MEDIA PROFESSIONALA Record of Success Driving Growth in the Beer Industry with Innovative Strategy and Targeted SolutionsHighly-motivated, creative, and goal-oriented professional with 15+ years of experience in planning, developing, and executing key brand marketing and media planning & buying strategies. Respected for design and execution of marketing/media plans to create awareness, strengthen brand image, and expand market share. Excels at delivering results with brand innovation, creating thinking, new product launches, and traditional/digital media. Adept at building strong and lasting relationships, leading collaborative projects, and utilizing proven planning, organization, and prioritization skills with sound insight, to drive results in a highly-competitive environment.
-
Vice President MarketingMgp Ingredients Oct 2021 - PresentAtchison, Kansas, Us
-
Marketing DirectorLuxco, Inc. Jan 2019 - Oct 2021St. Louis, Mo, Us -
Brand ManagerLuxco, Inc. Sep 2014 - Dec 2018St. Louis, Mo, UsRecruited to lead strategic development and execution of brand positioning and communication for Luxco Whiskey brands for one of the nation’s leading, privately-owned beverage alcohol companies featuring a portfolio of high-quality brands.• Managed brand growth strategy by identifying category opportunities in developing strategic marketing plans to leverage the positioning of Lux Row Distillers brands, including Rebel Yell and Ezra Brooks bourbons to reach nationwide sales, market share, and profitability goals.• Oversaw relationships with internal teams and agency partners to develop, produce, and execute packaging, innovation, advertising, point-of-sale, trade marketing, and consumer programs to drive awareness and create demand for the brands.• Lead creative development to ensure programs and tactics maintained brand standards and equities, and were produced and delivered on budget and on time through established processes; coached and motivated Assistant Brand Managers.• Created and executed custom-built motorcycle giveaway program to build engagement with Rebel Yell consumers.• Led innovation by successfully launching 13 new brands to balance out portfolio with high-end products; managed concept development, package design, and creative process; coordinated launches with sales team.
-
Associate Brand ManagerAnheuser-Busch Mar 2012 - Aug 2014St. Louis, Mo, UsPromoted to manage brand marketing and advertising strategy including creative, retail, geographic and packaging initiatives. • Created innovative marketing strategies and provided leadership and direction to agency partners to bring brand direction to life by building brand image, increasing brand awareness, and delivering the most impactful promotional programs.• Managed Shock Top innovation and brand launches, including consumer research, financial planning, packaging creative design, and launch communication.• Oversaw brand creative development with multiple agencies for all Shock Top media and retail executions. • Developed and implemented the “End of the World” program in 2012, a year-long 360 degree program to promote Shock Top with media, PR, innovation, and retail activation, culminating at the bunker at The Greenbrier Resort in West Virginia.• Managed Shock Top digital marketing programs, including social media strategy and digital creative development; led Facebook page growth from 26,000 to 1 million fans in less than 2 years; developed and launched Twitter page.• Led all Shock Top experiential marketing programs with a $1.5 million budget, including 2013 Summer Lemon Shandy water car promotion in Wisconsin and Michigan; leveraged PR, traditional & digital media, and retail execution. -
Manager, National Print And Digital MediaAnheuser-Busch Jan 2009 - Mar 2012St. Louis, Mo, UsPromoted to manage national print and digital media placements for the entire A-B brand portfolio in North America.• Led all media buying activities for print and digital media, supervising a Media Buyers, and utilizing an annual budget of $30+ million to cost-effectively leverage various media opportunities while expanding brand awareness of the A-B brands.• Managed and developed relationships, researched demographics, and negotiated agreements with various media outlets.• Developed, coordinated, and implemented successful national print promotions to increase brand awareness and drive sales at major off-premise accounts during key selling seasons.
-
Manager, Media PlanningAnheuser-Busch Jun 2006 - Dec 2008St. Louis, Mo, UsPromoted to develop and manage media strategies/plans working directly with Brand Marketing teams.• Interacted directly with Brand Managers, Wholesalers, Field Sales, Legal, and Geographic Marketing personnel to develop insightful annual media strategy and to plan, coordinate, and execute media plans and promotions. • Applied in-depth agency and field media experience to analyze consumer insights, identify key communication targets, and guide strategic media plan development while ensuring consistency across all elements for the A-B brands.• Evaluated national and local media opportunities to assess relevance and ensure alignment with the unique goals and strategies for 16+ brands, including the Bud Light and Michelob families. competition.
-
Account Executive, Field Media GroupAnheuser-Busch Nov 2003 - Jun 2006St. Louis, Mo, UsRecruited to manage local media buying activities for Anheuser-Busch wholesalers in Kentucky, Tennessee, and West Virginia.• Worked closely with senior-level management at 16 regional wholesalers to develop and execute media plans which maximized the value and effectiveness of media reach to promote the A-B portfolio in local/regional markets.• Negotiated and purchased local media including radio, print, outdoor, and local sports contracts.
-
Sr. Account Executive (2002 To 2003) / Account Executive (1999 To 2001)Strategic Media Services Feb 1999 - Nov 2003Recruited and promoted after two years in a Media Planning/Buying role for a variety of clients for an ad agency which creates, manages and leads effective, research-driven campaigns for corporate and political clients.• Developed media plans and strategies utilizing the full spectrum of media outlets to achieve client objectives.• Researched media opportunities, and presented recommendations to internal and external customers.• Negotiated, bought, and placed TV, radio, cable, print, and outdoor advertising.
-
Sales CoordinatorThe Washington Times 1998 - 1999Washington, Dc, UsRecruited to manage project workflow, design, and layout for newspaper ads for a full-service, general interest daily newspaper in the nation's capital, regarded as “America’s Newspaper”.• Utilized strong project management skills to support advertising sales teams as the liaison between multiple advertisers and the newspaper production team, to ensure proper design and placement of print ads in a timely, professional manner.
Fletcher Buchman Skills
Fletcher Buchman Education Details
-
University Of MarylandJournalism
Frequently Asked Questions about Fletcher Buchman
What company does Fletcher Buchman work for?
Fletcher Buchman works for Mgp Ingredients
What is Fletcher Buchman's role at the current company?
Fletcher Buchman's current role is Vice President Marketing, MGP Ingredients.
What is Fletcher Buchman's email address?
Fletcher Buchman's email address is fl****@****att.net
What is Fletcher Buchman's direct phone number?
Fletcher Buchman's direct phone number is +131454*****
What schools did Fletcher Buchman attend?
Fletcher Buchman attended University Of Maryland.
What skills is Fletcher Buchman known for?
Fletcher Buchman has skills like Brand Management, Marketing Strategy, Media Strategy, Budget Management, Media And Sponsorship Negotiation, New Brand Launch, Retail Sales Promotion, Advertising Strategy, Creative Development, Agency Oversight, Media Planning/buying, Experiential Marketing.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial