Site Operations Manager overseeing the G/FORE & Peter Millar brands

-Launch and manage new ecommerce website for Karl Lagerfeld Paris-Led launch of Andrew Marc and Donna Karan ecommerce websites on to the Kibo platforms-Regularly test site enhancements to ensure proper functionality-Manage digital marketing agency relationship (paid search, SEO, affiliate, display advertising, product feeds, etc.)-Ensure proper site tagging for analytics-Check all email tagging-Report on site productivity (marketing, merchandising, content, etc)-Analyze data and identify opportunities for improvement-Scope site enhancement projects and set up site optimization tests-Make sure project scope is communicated from vendors-Manage IT project list and priorities-Work with IT to ensure proper integration of data across systems-Manage day-to-day MarketLive relationship-Report all site bugs/issues and work with engineers to resolve-Complete UAT for all site fixes-Manage day-to-day relationship with call center and fulfillment warehouse-Handle customer service escalations-Make sure Customer Service team is aware of site updates and production builds-Code (HTML) Creative Assets for publication to website-Publish site updates-Manage product photoshoots-Create promotions on the site

• Manage site product assortment strategy and site merchandising• Determine product categorization & sequencing• Manage price changes on site while monitoring gross margin performance• Report on product selling by item, category and channel• Modify in-season site merchandising strategy based on analytics• Provide marketing with merchandise to feature for email and site layouts• Work with the Graphic Designer to ensure all products in creative have appropriate inventory levels and are merchandised prominently• Monitor and react to product selling and drive online markdown strategy• Work with planning to manage inventory levels for site & reports on inventory productivity• Coordinate photoshoots across categories• Write/approve product copy• Perform QA testing on all site updates• Analyze and report on competition by patterning web sites and email campaigns• Manage and develop Web Content Coordinator

*Ongoing site maintenance for all brands*Item set-up, both pre and post launch, on B2B partner sites*Submission of content and assets for online marketing events*Manage procurement and coordination of copy, content and images for partner sites*Manage multiple merchant and vendor relationships to ensure timelines are met*Improve item level data quality by researching keywords and SEO best practices*Develop best practices for internal and external item management*Monitor newly implemented MAP policy

• Maintained Donaldjpliner.com by putting products live on website, merchandising site based on “newness” and current marketing initiatives, pushing product markdowns live, and coding and updating website creative • Coordinated product photography for web and wholesale requests, including sending samples for photo shoots and the uploading, naming and cropping of all images • Ensured all featured products in creative assets were live on the website and had substantial remaining stock• Performed Quality Assurance testing on the site after any builds or upgrades took place• Created weekly reports on active styles on the site, social media statistics across platforms, and blog statistics pulled from Google Analytics• Coded, tested and scheduled promotional emails• Optimized SEO for donaldjpliner.com by researching keywords and developing unique meta data for each product• Requested creative assets for paid Facebook advertising• Worked closely with IT team to understand any current issues going on

• Assisted in creating a new work environment in Lawson, a specialized computer program that analyzes and manages financial information for the company’s various operations• Developed excel spreadsheets to organize company’s different brands and products and tracked invoices• Helped to prepare weekly packets for department meetings highlighted progress towards the “go live” date of new program

Summer Job for the past five years