Fletcher Smalzel Email & Phone Number

Chicago, Illinois, United States

Greater Chicago Area

Stood up Launchpad team in Chicago – hiring and training 4 direct reports – ultimately driving social strategy for all WarnerMedia Midwest clients. Included touch points across sales, execution and product dev. - Collaborated with internal stakeholders, educated them on social capabilities and pitched new clients. - Surpassed social revenue goals for the.

Greater Chicago Area

Managed a team of analysts – trained team on social media ad buying best practices, guided career development and allocated resources. Acted as primary client liaison.- Increased aggregate client media spend by 153% YoY (‘15 vs. ‘16) via campaign and client management.- Worked with sales team to pitch prospective clients, ultimately driving over $550k in.

Greater Boston Area

Managed large scale, full funnel social ad campaigns or Fortune 500 advertisers. - Ran ‘always on’ direct response campaign for major insurance brand – social spend over $100k/month. - Analyzed performance data to make optimizations for upper, mid and lower funnel campaigns.- Conducted post-campaign analyses and presented findings/recommendations to clients.

Greater Boston Area

Greater Boston Area

Boulder, CO/Ft. Collins, CO

Promotional rep for Jack Daniel's, Southern Comfort and Tuaca. Helped launch the new Jack Daniel's Tennessee Honey and Southern Comfort Fiery Pepper brands. Executed local promotions in coordination with national advertising campaigns. Kept in constant contact with the client and distributor reps. Developed relationships with business owners and managers.