Mark Fletcher Email & Phone Number

Long Eaton, Gb

Building a brand that people want to spend their time with. Creating playful communications for Buzz Bingo's 91 bingo clubs and award-winning buzzbingo.com through advertising, social media, PR, creative content and brand development.Brand architecture, brand development and design studioAdvertising planning and production for TV, radio, digital, social, OOHSocial, video content and community managementColleague comms, crisis management and corporate reputation buildingInception of new brands including social bingo concept BADA BINGOHeartbeat and hero PR including creating a lifesize cake of The Queen for 2022 Jubilee

Leeds, England, United Kingdom

Joint director of Community Interest CompanySocial media and communications for the Holbeck Viaduct campaign

Nottingham, United Kingdom

Creating NTU's digital marketing strategy to enhance the universities reputation to attract students, researchers and academics. Collaborated across many in house teams of the university on advertising, search, social media and campaigns delivering exceptional undergraduate recruitment results.Doubled the reach of NTU Degree Show campaign by crafting a user generated grassroots content campaign, getting twice the engagement of competitor campaigns. Cost effective digital marketing for the Clearing recruitment period in a highly time sensitive and competitive environment by thinking big and spending wisely.Circumnavigated PR and social media crises whilst growing Instagram and Twitter accounts to become verified, doubling regular engagement and experimenting with emerging channels.

Nottingham

Creating new brand campaigns for undergraduate audiences documenting a proposition in a brand play book, to drive creative and targeting. Created new video advertising for cinema, digital and broadcast campaigns.

Holbeck, Leeds

I shopped at Asda long before I got a stab at buying their multi-million digital advertising budget, and my knowledge of make-your-own-pizza probably helped deal with the intricacies of an ambitious but complex client, increasing brand budgets fourfold into creative digital advertising.Hugely proud to have helped steer Asda towards a mobile and video first online strategy that began to truly integrate with search, tv and social. My team helped make Gavin the Gnome famous, launch George Home (twice) and delivered record-breaking Black Friday's.Innovated creatively with interactive video, UK-first mobile app ads and native editorial. Innovated in trading with landing page takeovers, disruptive day-part media blocks and progressive media negotiations. Took verification seriously, developing bespoke measurement that translated to real customer value - combining viewability, audience accuracy and engagement rates.

Leeds

After being made redundant from Republic I spent two months with Bloom, a blooming brilliant agency specialising in data, discovery and digital.Met some old faces, bright minds, and helped develop some new digital ideas for Help-Link, LA Fitness and Anglian Home Improvements.

Leeds

Republic were great at shifting clothes, but equally good at shifting customers. Inspired by an amazing ecommerce team we evolved from reporting numbers to harnessing insight that made our customers more loyal.Created an ecommerce customer database from scratch, using raw sales data. Brought in a SAAS based data tool to segment our audiences, and used that insight to fuel a nurturing program that helped us acquire and retain customers. Part of a genuinely passionate team that innovated in mobile, search, design and social, aspiring to bring marketing, merchandising and buying together to get under the skin of selling fashion.Between lunch time ping pong, late night email subject line testing and early morning ecommerce reporting I got addicted to Real Time analytics and tracking our customer cohorts not just the prevailing trends on the high street.

Holbeck, Leeds

Straight into the deep end, helping to start AWA Media from scratch as part of a successful web design agency already doing emails for Asda Groceries and building websites for hidden giants like InterfaceFlor.Helped win La Redoute and RNLI as first media clients, and develop new media ideas to Lakeland and Pets at Home. I developed innovative media and creative strategies to deliver outstanding (and award winning) work. Learned P&L, paperwork and how to juggle everything from pitch to PCA via ad trafficking and multi-channel attribution.

Leeds, United Kingdom

Straight outta uni, at Fusion I learned the mechanics of paid search and its simple but pivotal role in an increasingly digital marketing mix. I dabbled in affiliates and managed display campaigns with brand, action and sales KPIs. This was the foundation of my digital media knowledge.

Lincoln, United Kingdom

Second year of uni, me and Matt Duckworth we're lucky enough to be trusted to try our mad ideas on a local business, helping Rob Purle to engage with potential customers via roughly drawn up email campaigns, direct marketing and paid search. A learning curve for everyone that helped us all get a very honest foot on the marketing ladder.

Ba (Hons), Advertising & Marketing, 2:1

Activities and Societies: Dissertation: Gender differences in the interpretation of visual metaphors in advertising (1st class)Met friends.

Icp Integrated Communication Planning

Certificate In Digital Marketing, Ecommerce, Marketing, Advertising

Project assessment to deliver an effective digital marketing strategy for a unique furniture company. - Includes situation analysis.

10 A-Cs Gsce, 3 A Levels

Activities and Societies: A Levels: English B, Geography B, History D GSCE A*/A: History, Maths, English, Art, English Literature, RE GCSE.