Mark Fletcher

Mark Fletcher Email and Phone Number

Director @ Holbeck Viaduct
Long Eaton, GB
Mark Fletcher's Location
Long Eaton, England, United Kingdom, United Kingdom
Mark Fletcher's Contact Details

Mark Fletcher personal email

n/a
About Mark Fletcher

I'm a brand marketer with digital expertise & a zeal for technology, data, design & insights – but most importantly people. 18yrs in brand and response marketing. - comms, design, fundraising and planning for Holbeck Viaduct CIC- brand evolution and creation at UK's leading bingo operator- social, PR and influencer marketing for leisure and entertainment audiences- fully integrated advertising planning for brand launches and customer acquisition- media strategy and creative production lead at Buzz including tv, radio, out of home, digital- reinvigorating brand-led digital media for UK’s #2 supermarket at #1 global media agency- leading retention CRM & insight for multichannel youth fashion retailer- making customer focused (& occasionally award winning) campaigns for 2 Yorkshire digital agencies

Mark Fletcher's Current Company Details
Holbeck Viaduct

Holbeck Viaduct

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Director
Long Eaton, GB
Website:
holbeckviaduct.org.uk
Employees:
3
Mark Fletcher Work Experience Details
  • Holbeck Viaduct
    Director
    Holbeck Viaduct
    Long Eaton, Gb
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  • Buzz Bingo
    Head Of Brand Communications
    Buzz Bingo Apr 2018 - Present
    Building a brand that people want to spend their time with. Creating playful communications for Buzz Bingo's 91 bingo clubs and award-winning buzzbingo.com through advertising, social media, PR, creative content and brand development.Brand architecture, brand development and design studioAdvertising planning and production for TV, radio, digital, social, OOHSocial, video content and community managementColleague comms, crisis management and corporate reputation buildingInception of new brands including social bingo concept BADA BINGOHeartbeat and hero PR including creating a lifesize cake of The Queen for 2022 Jubilee
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  • Holbeck Viaduct
    Director
    Holbeck Viaduct Feb 2022 - Present
    Leeds, England, United Kingdom
    Joint director of Community Interest CompanySocial media and communications for the Holbeck Viaduct campaign
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  • Nottingham Trent University
    Digital Marketing Manager
    Nottingham Trent University Feb 2015 - Apr 2018
    Nottingham, United Kingdom
    Creating NTU's digital marketing strategy to enhance the universities reputation to attract students, researchers and academics. Collaborated across many in house teams of the university on advertising, search, social media and campaigns delivering exceptional undergraduate recruitment results.Doubled the reach of NTU Degree Show campaign by crafting a user generated grassroots content campaign, getting twice the engagement of competitor campaigns. Cost effective digital marketing for the Clearing recruitment period in a highly time sensitive and competitive environment by thinking big and spending wisely.Circumnavigated PR and social media crises whilst growing Instagram and Twitter accounts to become verified, doubling regular engagement and experimenting with emerging channels.
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  • Nottingham Trent University
    Brand/Audience Project Lead
    Nottingham Trent University Jan 2017 - Dec 2017
    Nottingham
    Creating new brand campaigns for undergraduate audiences documenting a proposition in a brand play book, to drive creative and targeting. Created new video advertising for cinema, digital and broadcast campaigns.
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  • Carat
    Digital Associate Director, Carat
    Carat Apr 2013 - Feb 2015
    Holbeck, Leeds
    I shopped at Asda long before I got a stab at buying their multi-million digital advertising budget, and my knowledge of make-your-own-pizza probably helped deal with the intricacies of an ambitious but complex client, increasing brand budgets fourfold into creative digital advertising.Hugely proud to have helped steer Asda towards a mobile and video first online strategy that began to truly integrate with search, tv and social. My team helped make Gavin the Gnome famous, launch George Home (twice) and delivered record-breaking Black Friday's.Innovated creatively with interactive video, UK-first mobile app ads and native editorial. Innovated in trading with landing page takeovers, disruptive day-part media blocks and progressive media negotiations. Took verification seriously, developing bespoke measurement that translated to real customer value - combining viewability, audience accuracy and engagement rates.
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  • Bloom Agency
    Digital Marketing Consultant
    Bloom Agency Feb 2013 - May 2013
    Leeds
    After being made redundant from Republic I spent two months with Bloom, a blooming brilliant agency specialising in data, discovery and digital.Met some old faces, bright minds, and helped develop some new digital ideas for Help-Link, LA Fitness and Anglian Home Improvements.
  • Republic
    Ecommerce Customer Insights Manager
    Republic Aug 2011 - Feb 2013
    Leeds
    Republic were great at shifting clothes, but equally good at shifting customers. Inspired by an amazing ecommerce team we evolved from reporting numbers to harnessing insight that made our customers more loyal.Created an ecommerce customer database from scratch, using raw sales data. Brought in a SAAS based data tool to segment our audiences, and used that insight to fuel a nurturing program that helped us acquire and retain customers. Part of a genuinely passionate team that innovated in mobile, search, design and social, aspiring to bring marketing, merchandising and buying together to get under the skin of selling fashion.Between lunch time ping pong, late night email subject line testing and early morning ecommerce reporting I got addicted to Real Time analytics and tracking our customer cohorts not just the prevailing trends on the high street.
  • Awa
    Digital Media Manager
    Awa Dec 2007 - Aug 2011
    Holbeck, Leeds
    Straight into the deep end, helping to start AWA Media from scratch as part of a successful web design agency already doing emails for Asda Groceries and building websites for hidden giants like InterfaceFlor.Helped win La Redoute and RNLI as first media clients, and develop new media ideas to Lakeland and Pets at Home. I developed innovative media and creative strategies to deliver outstanding (and award winning) work. Learned P&L, paperwork and how to juggle everything from pitch to PCA via ad trafficking and multi-channel attribution.
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  • Fusion Unlimited
    Interactive Media Executive
    Fusion Unlimited Aug 2006 - Nov 2007
    Leeds, United Kingdom
    Straight outta uni, at Fusion I learned the mechanics of paid search and its simple but pivotal role in an increasingly digital marketing mix. I dabbled in affiliates and managed display campaigns with brand, action and sales KPIs. This was the foundation of my digital media knowledge.
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  • Purle Ltd
    Marketing Assistant
    Purle Ltd May 2005 - May 2006
    Lincoln, United Kingdom
    Second year of uni, me and Matt Duckworth we're lucky enough to be trusted to try our mad ideas on a local business, helping Rob Purle to engage with potential customers via roughly drawn up email campaigns, direct marketing and paid search. A learning curve for everyone that helped us all get a very honest foot on the marketing ladder.

Mark Fletcher Skills

Digital Marketing Web Analytics Email Marketing Online Advertising Digital Media Seo Ppc Digital Strategy E Commerce Affiliate Marketing Conversion Optimization Marketing Communications Customer Insight Strategy Social Media Social Media Marketing Marketing Multi Channel Marketing Blogging Google Analytics Mobile Marketing Advertising Mobile Devices Marketing Strategy Ecrm Customer Acquisition

Mark Fletcher Education Details

  • University Of Lincoln
    University Of Lincoln
    2:1
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  • Carat Uk Media Training
    Carat Uk Media Training
    Icp Integrated Communication Planning
  • Institute Of Direct Marketing (Idm) - Cert Digm
    Institute Of Direct Marketing (Idm) - Cert Digm
    Ecommerce, Marketing, Advertising
  • Bgn School
    Bgn School
    10 A-Cs Gsce, 3 A Levels

Frequently Asked Questions about Mark Fletcher

What company does Mark Fletcher work for?

Mark Fletcher works for Holbeck Viaduct

What is Mark Fletcher's role at the current company?

Mark Fletcher's current role is Director.

What is Mark Fletcher's email address?

Mark Fletcher's email address is ma****@****l.co.uk

What is Mark Fletcher's direct phone number?

Mark Fletcher's direct phone number is +4477931*****

What schools did Mark Fletcher attend?

Mark Fletcher attended University Of Lincoln, Carat Uk Media Training, Institute Of Direct Marketing (Idm) - Cert Digm, Bgn School.

What are some of Mark Fletcher's interests?

Mark Fletcher has interest in Health.

What skills is Mark Fletcher known for?

Mark Fletcher has skills like Digital Marketing, Web Analytics, Email Marketing, Online Advertising, Digital Media, Seo, Ppc, Digital Strategy, E Commerce, Affiliate Marketing, Conversion Optimization, Marketing Communications.

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