Fleur Cals Email & Phone Number

Singapore

Bangkok, Bangkok City, Thailand

Work together with the Senior Management Team to reshape the future of Bridge and draft a strategic plan for the next phase:• Prepare and run internal workshops with all Bridge staff members to gain input on strategic topics• Draft a business strategy and vision for the next 2 years of Bridge • Support the rebranding process of Bridge • Coach various SMT members through a phase of transition

Yangon, Myanmar

Responsible for clients and projects delivered by the creative team of Bridge:• Acquire new business opportunities & maintain client relationships • Guarantee that all creative projects are delivered on time, within budget and up to client expectations • Lead and manage the account team (5 FTEs) • Liaise closely with SMT team to ensure constant quality & process improvement and effective collaboration between different teams

Kinshasa, Drc

Overseeing the implementation of the project’s primary goal to remove obstacles and reduce the cost of doing business for SMEs in DRC by working with public and private actors.• Providing technical assistance and liaising with stakeholders within various local governmental institutions including the Guichet Unique de Création d’Entreprise (GUCE) to make the process of company registration more transparent, faster and less costly for SME’s. Co-managing the openings op multiple GUCE antennas throughout DRC.• Organizing training and awareness raising events to disseminate OHADA and business law to legal staff in both public and private institutions.• Leading the creation and execution of national communication strategies to effectively raise awareness about changes in the legal framework, laws or processes. Liaise with the creative agency to secure deployment in multiple regions in the DRC.• Providing strategic input to the workplan design and to quarterly/ annual review meetings with the donor & beneficiaries.• Managing the results framework and deliver monitoring and evaluation reports.• Managing the project team that consisted of multiple local and international consultants.

Utrecht Area, Netherlands

Responsible for purchasing strategy & negotiating commercial conditions for the category Baby of largest e-tailer in Benelux:- Formulate & realize ambitious revenue-, margin-, & stock targets- Define sustainable purchase strategy & formulate growth segments - Negotiate with suppliers & partners- Set-up promotional campaigns with in/external stakeholdersEnd of contract due to relocation to Democratic Republic of Congo for my husband’s job at Heineken

Utrecht Area, Netherlands

Responsible for the marketing strategy and managing a team of product managers for the consumer electronics category. Main responsibilities:- Develop a category vision and translate into operational plans.- Develop and execute marketing plans (off- and online), budgets and promotional activities, often in co-operation with preferred suppliers and internal stakeholders.- Design digital campaigns to maximize conversion for the category.- Manage and coach a team of 5 FTEs.

Utrecht Area, Netherlands

Responsible for the marketing activities & presentation of medium and small domestic appliances on the bol.com website:- Responsible for content, presentation and navigation of all products within the domestic appliances category- Maintain and optimize website with relevant offers and promotions via CMS system and in co-operation with design department- Maximize performance of different marketing channels (SEO, SEA, CRM, affiliates, print, social media, radio & tv)- Evaluate marketing activities & promotions, and optimize webstore KPI’s such as traffic, conversion, bounce rates etc.)- Manage a team of (jr) product managers (2 fte)

Europe

The EGP is Sony’s two year graduate program which combines on- and off-the-job development (selected among 3500 applicants). It consists of the following: - Business experience: 2 job rotations in different businesses, functions and countries (see below)- Professional training: quarterly trainings covering the value chain of a global entertainment/ electronics brand- Mentoring: continuous support by mentor from middle management- Consultancy: working in virtual teams on international strategy projects for Sonywww.sony.co.uk/hub/european-graduate-programme/2/1

Amsterdam Area, Netherlands

Responsible for marketing activities of Home Entertainment product category in Benelux:• Organize pré-launch activities: pré-dealer meetings and media events• Execute product management activities (distribution, sell-through and ranging)• Create and implement POS materials at store level: promotional material and in-store display solutions to optimize shopper experiences• Activate European consumer promotions (both on- and offline) in Benelux market (bi-lingual). Monitor performance and conduct ROI analysis2nd assignment within European Graduate Program at Sony

London, United Kingdom

From European headquarters support sales companies and marketing teams across Europe with PR activities and advice related to Home Entertainment and Imaging & Sound product groups. This included:• Create press releases, Q&A’s and online content (product videos) to ensure all European media were kept informed about the latest product launches• Plan & organize all PR related activities during key strategic events: IFA, EISA awards,Photokina, Sony World Photography Awards and European product launch events• Implement new measurement tools to evaluate all European PR activities1st assignment within European Graduate Program at Sony

Professional Diploma In Digital Marketing, Digital Communication And Media/Multimedia

Activities and Societies: Search (SEO/SEA)-, social media- and mobile-marketing, digital display advertising and digital marketing analytics

Intensive Individual French Course, French Studies

Exchange: Master In Marketing & Finance (6 Months)

Finance: Financial Models, Financial Analysis, Global Strategy, Mergers and Acquisitions Marketing: Brand and Product Analysis, Branding.

Master In International Management

Minor: Marketing plan for Eucerin, Beiersdorf Thesis: What keeps women from reaching the top? Exploring possible barriers for women’s.

Bachelor Of Business Administration

Erasmus exchange to UPVD Université de Perpignan, France Final average grade: 8,0

Certificate Spanish As A Second Language (D.E.L.E Intermediate)