Consulting for womenswear brand by offering direction for the bi-annual collections. Providing support and direction to design a cohesive product which is both commercial and elevated. Making recommendations based on market trends and sales history to ensure a sound offer.

Belle Enfant is a luxury childrenswear and lifestyle brand founded in 2011 selling apparel, homewares and skincare on both a direct to retail and wholesale basis. Multi-award winning and stocked in stores worldwide including Selfridges, Harrods and Barneys. Key responsibilities include:- Conveying the tone of voice and brand aesthetic across all touch points (product, website, social, marketing).- Range development and execution; designing, sourcing and producing the collections across multi-product categories; apparel, homewares and skincare.- Setting KPI’s and driving sales for B2B and B2C operations.- Planning and concepting seasonal shoots in collaboration with Art Director.- Content planning for social.- Creating and implementing digital marketing campaigns.- Building and leveraging relationships with key stakeholders in PR, Marketing, SEO implementation and logistics to realise key objectives.