Fleur De Groot Email & Phone Number

Hilversum, Nh, Nl

Amsterdam, Noord-Holland, Nederland

Amsterdam En Omgeving

- Responsible for MBB level price change proposals for Investments and Payments products. - CoE Pricing Sustainability SPOC. - Initiated, pitched and led introduction of Sustainable Debit & Credit Cards. - Introduced and led Tribe broad consultancy skills and knowledge development trainings.

Amsterdam, North Holland, Netherlands

- a.i. Central Product Owner for 1 Business squad and 3 IT squads.- Responsible for life cycle management, commercial product development, risk and product compliancy.- Set-up a new Business Squad, including squad targets, scope and way of working.- Contributed to biggest IT migration in 5 years: decommissioning mainframe.- Developed a Vision on Cards 2025.

Amsterdam En Omgeving, Nederland

- Responsible for P&L, Marketing and Customer Journey improvement of ING Credit Cards, Payment Request and Mobile Payment. - Grew credit card base by +15% in 2019 (versus 3-4% market growth). - Initiated a new credit card proposition, to solution fit phase. - Realized biggest country launch so far with Apple Pay introduction June ‘19 and +400% growth users Android Mobile Payment solution in 1 year.

- Developed a marketing plan to increase usage of ING Mobile App feature ‘Payment Request’. Results exceeded target, with an increase from 150.000 users monthly July 2017 to 415.000 users July 2018 to 1 mio in 2019.- Participated in ING Global Innovation Bootcamp Challenge 2018 (CEIC/PACE Methodology). Developed and pitched a ‘home care’ proposition for a 400 people strong audience during the final in Poland, and won.

- Project manager, responsible for client contact, stakeholder management, budget management, project proposals and coaching of younger team members. - New Venture – Coaching start-ups in the areas of concept development, go-to-market strategy and customer experience. - Clients: ABN AMRO Verzekeringen, Achmea, Ziggo, Kamer van Koophandel. NN, Delta Lloyd, Water-Link (BE), Eneco, Centraal Beheer, VGZ, Delta Lloyd, ABN AMRO MeesPierson, ING Corporate Banking, Rabobank.Projects• Led 6 two-day workshops for various international offices of NN. Implemented a new Product Strategy, inspired with best practices and trained departments in the Design Thinking methodology. • Led new product and service development team (8fte) for Water-Link (Belgian utilities company). Conducted customer interviews, developed multiple new product and service propositions, led focus groups, co-created digital prototypes and prepared implementation (sprint-0). • Gave customer journey development training and developed five new B2B journeys for ABN Amro Verzekeringen. Included quantitative customer journey analyses, journey redesign and impact analysis. • Developed a new customer contact strategy for a Dutch Telco company, based on customer journey insights and customer contact data. Included a high-level business case and cross-country analyses. • Introduced an agile organization design for Eneco Consumer Division (140 fte). Identified key goals, developed client missions, KPI’s, employee marketing skillsets and successfully guided Eneco through the transformation.• Re-designed the B2B marketing department of Centraal Beheer Achmea to an agile organization design. Coached the marketing manager 1-1. • Improved the organizational design and way of working for a department of ING Commercial Bank.• Analyzed marketing skillset for a Rabobank marketing department (50 fte). Wrote vision and roadmap.

With its imaginative power and realisation strength, VODW is the booster of digital transformation and customer centric innovation for large corporates. For us, creating real added value for the consumer is always the starting point, and the ultimate goal.We firmly believe in the intrinsic strength of large enterprises. They have not gained their leading position by chance. VODW addresses the dilemmas that challenge these large companies. But we leave the sketching of apocalyptic doom scenarios to others. We provide a positive perspective.

Rotterdam Area, Netherlands

Responsible for all local strategies and executions regarding the brands Head & Shoulders, Herbal Essences, Wella Flex and New Wave. This includes managing the health of the brands (volumes, turnover, profit and equity) and bringing new products to the market.This also includes developing market plans/strategies, based on analysis of both consumer, customer and the competitive landscape.Additional activities include: Advertising (creative agency briefings, evaluations and planning), promotions (pricing strategy and execution at customer), consumer/customer trainings (operations, market segmentation, consumer research), business & financials analysis, interpersonal projects (recruitment, trainings).

Rotterdam Area, Netherlands

Same responsibilities as with Haircare function above. Only 3 months due to internal need for balancing of experience within Beauty Care teams.Examples of activities: Developed a marketing strategy & print campaign for Max Factor in Holland’s Next Top Model; budget management; developed local campaign Max Factor False Lash Effect Fusion mascara, business & market analysis.

Organized the first nation-wide inquiry in order to determine the best district to live in in the Netherlands. This is still a yearly inquiry today with the 4th edition currently on. Website: www.gemeentevanhetjaar.nl

Master, Economics And Business, 8.5 (With Distinction/Magna Cum Laude)

Activities and Societies: Integrand Inhouse dagen.Master thesis - Social network formation and clusters: A two-way job mobility network.

Bachelor'S Courses, Business And Management

exchange semester

Bachelor, Economics

Activities and Societies: Student society 'UVSV', student rowing club 'USR Triton', Integrand Inhouseday Committee, Mara Foundation.

International Baccalaureat, Economics

Activities and Societies: Eindexamen commissie 2005

Highschool