Raflian Alvito Radhiza Email & Phone Number

Jakarta, Indonesia

Recalled back to Vidio as freelance officer to support the Premier League & BRI Liga 1 360° marketing campaign.

Kota Tangerang, Banten, Indonesia

Brand: Confidence Adult Pants• Involved in various brand marketing campaign (ATL, BTL, Digital) for Confidence Adult Care diapers.• Collaborated with the graphic design team, digital marketing team, media agency, and creative agency to maintain consistent brand messaging across all media channels.• Responsible for booth activation at Senior Expo 2023 to enhance brand visibility and conducted sampling.• Assisted in-store marketing program for 71 LKA (Local Key Account)… Show more Brand: Confidence Adult Pants• Involved in various brand marketing campaign (ATL, BTL, Digital) for Confidence Adult Care diapers.• Collaborated with the graphic design team, digital marketing team, media agency, and creative agency to maintain consistent brand messaging across all media channels.• Responsible for booth activation at Senior Expo 2023 to enhance brand visibility and conducted sampling.• Assisted in-store marketing program for 71 LKA (Local Key Account) outlets across strategic regions.• Involved in the making of 4 telequiz TV built-ins to promote the rejuvenated product line-up.• Collaborated with the e-commerce team on the Ramadan campaign, Confidence Berkah Ekstra, offering promotional gifts. Show less

Jakarta, Indonesia

Brand: Premier League• Developed the brand marketing campaign to increase awareness and sales of Vidio’s sports products, especially Vidio Diamond with Premier League as the main responsibility.• Collaborated with cross-functional teams including Creative, CRM, Performance Marketing, and Social Media in producing the marketing campaigns and ensure consistent brand messaging in all media channels.• Directed Interview Eksklusif Vidio with Premier League professional football… Show more Brand: Premier League• Developed the brand marketing campaign to increase awareness and sales of Vidio’s sports products, especially Vidio Diamond with Premier League as the main responsibility.• Collaborated with cross-functional teams including Creative, CRM, Performance Marketing, and Social Media in producing the marketing campaigns and ensure consistent brand messaging in all media channels.• Directed Interview Eksklusif Vidio with Premier League professional football players in-charged in supervising the concept creation, questions formulation, visual storyboard, and message framing.• Initiated local approach for the Interview Eksklusif Vidio concept which significantly contributed to impressive average increase for the digital awareness (record breaking with 320k+ organic views). Show less

555chulo is a clothing line based in Jakarta.• Built the brand identity including persona, logo, tagline, value proposition, and visual guideline.• Write copywriting, storyline, and tagline for 3 clothing articles in English.• Creating and publishing all the social media content for 555chulo along with my partner.• Gained more than 130 followers; more than 6500 views on IG reels; and sold all the first article.

Managed client relationships through strategic planning, needs assessment, and product. Conducted 150+ outreach efforts, held 10 consultations, spanning sectors like Securities, Nickel, ESG, and Banking Loan.

Produced and distributed 3 press releases to music media outlets, establishing relationships with over 50 channels for publication. Designed more than 20 engaging social media posts using Figma and Adobe Photoshop, and wrote bilingual copy for social media content.

Undergraduate Student, Sociology, 3.71/4.00

Social Sciences