With over 10 years of experience in the world of communications, I have had the pleasure (and challenges) of working in areas as diverse as brands and music – and I can assure you that both require a lot of creativity and flexibility! Currently, as Creative Projects Manager at KOI GROUP, I lead innovative initiatives to ensure that brands are not only present but also remarkable. My specialty? Transforming ideas into impactful digital campaigns and adjusting media strategies (on and off) as if changing playlists: always focusing on genuine engagement and long-lasting relationships with the public. Before taking on my current role, I had the opportunity to coordinate the marketing strategies of InflowBR, one of the brands of the KOI group, where the magic happened with digital influencers. My goal remains the same: to combine creativity with a good dose of data analysis, revealing insights that make brands grow and customers smile. With a background that includes audiovisual projects and design, I am committed to innovation, excellence ,and, of course, never losing my good humor in the dynamic world of communications.