Provide tier I and tier II support to colleagues and contractors.

Developed and implemented an organized marketing strategy that utilized available media to efficiently and effectively reach people in the Rochester, and surrounding, area. Set annual marketing budget and developed an annual plan to include TV, radio, newspaper, direct mail, internet, website, social media, and in-store.Developed cooperative advertising partnerships with important suppliers’ brandsWorked with local media reps to distinguish the most economic media options to utilize based on reach and frequency estimates for the target demo of each messageComposed advertising messages to achieve desired branding position, as well as results, from advertising campaignsBuilt value for customers who visit ApolloLiquor.com by keeping specials and coming events up-to-date, adding audio and video capabilities to the site, and researched/planned website re-design to include e-commerceDeveloped an ApolloLiquor.com presence on Facebook and Twitter that helped drive business by building an active follower/fan list that facilitates the spread of Apollo deals, specials and events

Developed new local clients by contacting local businesses, meeting decision-makers, analyzing their industries and situations, identifying opportunities for growth, and showing how television advertising can help them reach their business goalsNegotiated with agency clients and found innovative ways to increase station shareEvaluated viewer reach and frequency data based on Nielsen ratings estimates to design customized schedules that target each client’s core customersConstructed and presented factual presentations to illustrate that the proposed advertising plan was a viable investment opportunity that would increase awareness of their products or services, and give them a valuable ROICoordinated and collaborated with the Production, and/or Promotions Departments and communicated important information between them and my clientsIncreased sales consistently, and exceeded sales goals60% increase in local direct sales dollars between 2006 and 200939% increase in agency sales dollars between 2006 and 200944% increase in overall sales dollars between 2006 and 2009

Consistently met goals, increased sales year-to-year and achieved highest increase in annual sales throughout the company from 2003 to 2004Increased new brand, product, and package distribution in designated territoryPlanned, organized and managed company’s section of wine tasting eventsPlanned, organized, gained approval for, and managed initial store shelf sets and section resets to ensure important product adjacency and shelf positionSuggested new ways to simplify processes or solve problems for the sales and management teams when called upon and helped incorporate these solutions