My job is to take good care of our people so they can take good care of our customers. .

Sales Vice President – Americas- 2015 - 2016Sales and Operations Vice President - Latin America– 2010/2015• Responsible for US$ 147 million in sales and 75 people including three Sales VPs;• Conducting all regional Operations: Sales, Business Development, Marketing, Customer Services, Training, Logistics, Finance and Distribution;• Responsible for P&L. Development and deployment of sales strategies to expand regional sales. 11% revenue increase;• Building and developing a high-performance team of Sales and Account Managers, exceeding annual budget for sales to the USA, Canada and Latin America;• Collaboration with Business Unit Managers in developing specific product, channel and promotion strategies;• Distribution channel restructuring involving simplification of distribution agreements;• Creation of new revenue sources by expanding to Mexico and developing new channel partners;• Creation of Customer Service Centers in several Latin American Countries, which increased service revenue by over 20%, and improved customer satisfaction.

• Operation startup in Brazil: Sales, Marketing, Logistics, Technical Assistance and Training. Over the period, sales grew more than at any FLIR subsidiary, with the best profitability of all;• Direction of the sales-channel expansion program to increase geographical and market coverage;• Product segmentation in accordance with complexity levels, manufacturing time and price, establishing a multichannel strategy that showed itself to be competitive, sustainable and impossible for the competition to replicate;• Building alliances with automation companies regarding those products forming part of a more complex solution for customers;• Structuring the training area and company certification, so as to sell services, as a necessary and inseparable part of the product, to major accounts in electrical, mining, oil & gas concessionaires and assembly plants;• Sales team reorganization based on price and complexity segments;• Deployment of the logistics and sales model that enabled FLIR to establish inventory, delivery and invoicing in Mexico. This project allowed FLIR to compete in the low-end market in Mexico, as well as adding another revenue flow;• Implementation of a trainee program that became the company talent pool.

• Global responsibility for strategic marketing and product development for one of the most profitable businesses in the group.• Global matrix management of Sales, Production and Logistics.• Directing a US$-30-million rebranding project for all Raytek products to the Fluke brand, completed in under eight months with minimum effect on sales.• Leadership of market research and specification-development teams responsible for launching two products destined for Food Safety and Air Conditioning & Refrigeration sectors, reaching major success rates in sales in 2005. These products are in catalog until today.

• Responsible for Product and Marketing Communication management. • Management of product families and related roadmaps (Raytek was world leader in infrared thermometers).• Development of new products, their specifications, markets, applications, customers, prices, profit margins and competition research.• Interfacing with over 30 engineers that worked at Raytek factories in the USA, Germany and China, on the product development process.• Launch of around ten products that registered income of over US$ 50 million. Notably, the first low-cost thermal image, which changed the thermal-camera market in 2003 when it was launched.

• Operation startup in Brazil: legal establishment of the company, drafting the statute in conjunction with lawyers, registering the brand at INPI (Brazilian Intellectual Property Institute), establishing contracts with accounting, auditing firms;• Building Sales, Marketing, Application Engineering, Logistics, Technical Assistance and Finance departments, including hiring and building the entire team;• Development of sales channels that elevated sales from US$ 200k to US$1.5 million in 1996. Total sales passed the US$10-million mark at the end of 1999.