Fernando Lisboa Email & Phone Number

Sorocaba Area, Brazil

My job is to take good care of our people so they can take good care of our customers..

Sorocaba E Região, Brasil

• Sales Vice President – Americas- 2015 - 2016Sales and Operations Vice President - Latin America– 2010/2015
• Responsible for US$ 147 million in sales and 75 people including three Sales VPs;
• Conducting all regional Operations: Sales, Business Development, Marketing, Customer Services, Training, Logistics, Finance and Distribution;
• Responsible for P&L. Development and deployment of sales strategies to expand regional sales. 11% revenue increase;
• Building and developing a high-performance team of Sales and Account Managers, exceeding annual budget for sales to the USA, Canada and Latin America;
• Collaboration with Business Unit Managers in developing specific product, channel and promotion strategies;

Sorocaba

• Operation startup in Brazil: Sales, Marketing, Logistics, Technical Assistance and Training. Over the period, sales grew more than at any FLIR subsidiary, with the best profitability of all;
• Direction of the sales-channel expansion program to increase geographical and market coverage;
• Product segmentation in accordance with complexity levels, manufacturing time and price, establishing a multichannel strategy that showed itself to be competitive, sustainable and impossible for the competition to.
• Building alliances with automation companies regarding those products forming part of a more complex solution for customers;
• Structuring the training area and company certification, so as to sell services, as a necessary and inseparable part of the product, to major accounts in electrical, mining, oil & gas concessionaires and assembly plants;
• Sales team reorganization based on price and complexity segments;

Seattle, USA

• Global responsibility for strategic marketing and product development for one of the most profitable businesses in the group.
• Global matrix management of Sales, Production and Logistics.
• Directing a US$-30-million rebranding project for all Raytek products to the Fluke brand, completed in under eight months with minimum effect on sales.
• Leadership of market research and specification-development teams responsible for launching two products destined for Food Safety and Air Conditioning & Refrigeration sectors, reaching major success rates in sales in.

Santa Cruz - USA

• Responsible for Product and Marketing Communication management.
• Management of product families and related roadmaps (Raytek was world leader in infrared thermometers).
• Development of new products, their specifications, markets, applications, customers, prices, profit margins and competition research.
• Interfacing with over 30 engineers that worked at Raytek factories in the USA, Germany and China, on the product development process.
• Launch of around ten products that registered income of over US$ 50 million. Notably, the first low-cost thermal image, which changed the thermal-camera market in 2003 when it was launched.

Sorocaba Area, Brazil

• Operation startup in Brazil: legal establishment of the company, drafting the statute in conjunction with lawyers, registering the brand at INPI (Brazilian Intellectual Property Institute), establishing contracts with.
• Building Sales, Marketing, Application Engineering, Logistics, Technical Assistance and Finance departments, including hiring and building the entire team;
• Development of sales channels that elevated sales from US$ 200k to US$1.5 million in 1996. Total sales passed the US$10-million mark at the end of 1999.

Sorocaba Area, Brazil

Sorocaba Area, Brazil

Sorocaba Area, Brazil

Master Of Business Administration (Mba), Business

MBA Executivo

Bachelor Of Science (Bs), Electronics Engineering