Florentyna Sitkowska Email & Phone Number

Alice Springs, Northern Territory, Australia

Southampton, England, United Kingdom

• Project manage all aspects of point-of-sale marketing activity within the Trading & Events team at B&Q.• Understand the in-store customer journey and identifying appropriate and necessary POS elements and equipment to deliver against the brief within the agreed timescales.• Complete the artwork brief within the brand guidelines working alongside various stakeholders.• Resolving all role related queries associated with POS design, content, allocations including retail and cross functional team’s feedback; and where necessary establishing and undertaking a suitable solution.• Reviewing POS execution during weekly store walks.

Portsmouth, England, United Kingdom

• Create, plan and deliver cross-channel customer and member marketing campaigns in line with the customer/member acquisition, engagement and retention strategies.• Manage the delivery of a weekly customer email newsletter crucial to driving regular, targeted, and relevant customer engagement. • Deliver in-store POS campaigns.• Work cross-functionally with the Trading & Formats team to identify engagement opportunities factoring the commercial impact and product availability.• Use customer insight and data to analyse performance of multi-channel campaigns.Maternity cover

Southampton, England, United Kingdom

• Project manage all aspects of point-of-sale marketing activity within the Trading & Events team at B&Q.• Understand the in-store customer journey and identifying appropriate and necessary POS elements and equipment to deliver against the brief within the agreed timescales.• Complete the artwork brief within the brand guidelines working alongside various stakeholders.• Resolving all role related queries associated with POS design, content, allocations including retail and cross functional team’s feedback; and where necessary establishing and undertaking a suitable solution.• Reviewing POS execution during weekly store walks.

Whiteley, England, United Kingdom

• Work as an Apple spokesperson at Onecom.• Support sales team with key USPs for each product in the Apple range.• Support internal and external communication of new product launches in line with Apple brand guidelines.• Promote Apple brand B2B internally and externally. Promotional channels: social, email, webinar, brochures, whitepapers, and sales incentives.• Work closely with Apple UK to sign off all marketing collateral. • Continuous training and development to keep up to date with Apple product’s benefits for businesses.• Report to Apple UK on sales performance and Apple’s market share within the company.• Develop and execute quarterly marketing plans.

Southampton, United Kingdom

• Execute multi-channel marketing campaigns such as social media, email, website, in-store POS, print, and occasionally radio.• Manage content creation for online and offline campaigns.• Report on marketing and brand performance, market data, trends, and suggest improvement.• Build strong and effective relationships with internal and external stakeholders including franchisees, design team, and media agencies (Groupon, Deliveroo, etc.).• Gather feedback on campaign performance from analytical tools as well as customer-facing brand representatives.

Southampton, United Kingdom

I was responsible for delivering unified marketing campaigns across 10 European markets.• Plan and build a framework for monthly Group Marketing Communications campaign packs, • Consolidate key marketing messages against project stories included in each Group Marketing Communications campaign,• Build the range review implementation calendar for each campaign,• Collaborate with the Range and Product Communications team to ensure that campaigns are aligned with product positioning, CRM strategies, and Point-Of-Sale content,• Liaise with the creative agencies to create visuals for packs,• Supervise the accuracy of the Trade Calendar and the Communications Deliverables Calendar as range implementation and delivery dates are changing.

Southampton, United Kingdom

I contributed to the business’s operational effectiveness through management of digital asset management system, resolving issues and recommending new functionality, enabling the Kingfisher marketing community to work together through a period of crucial business change.• Managed and offered support on internal project management system,• Provided project assistance and organised training for Range and Product Communications team,• Supported adoption of Digital Asset Management (DAM) content management tool,___________________________________________________________________________________________¬ Polish Translations Project• Liaised with the translation agency to feedback on the quality of Polish translations,• Maintained accuracy of the Translation Volumes Tracker which had exposure to teams across the whole group.

Nottingham, Zjednoczone Królestwo

I used digital marketing skills such as SEO, SEM and display advertising to attract attention to the newly launched website. As a result, the traffic on the landing page increased by 24% out of which 10% of click-throughs originated from buzz on social media accounts.• Drove traffic to the website by launching SEO, SEM, display advertising and direct email campaigns. • Managed social media marketing campaigns on Facebook, Twitter and LinkedIn,• Used Google Analytics to supervise website and social media activity,• Supported promotional and networking events by preparing promotional content such as leaflets and banners (Point-Of-Sale).

Master’S Degree, Marketing

Activities and Societies: Tennis Society, Ingenuity 16, AIESEC

Bachelor’S Degree, Sociology

Activities and Societies: Nottingham Advantage Award ; Third Sector Consultancy Challenge; Spotlight On... Advertising, Marketing and PR ..

High School, Ib Diploma Programme, 32 Points

Activities and Societies: Swimming Club, film-directing club, social engagement club, and martial arts club.