Strengthening the Brand1. Showcasing the strength of the organisation2. Display the expertise of the organisation through curated content3. Maintain and ensure all brand assets are applied consistentlyContent Creation1. Strategise and create social media and web content for better audience engagement2. Lead the team to produce and position the content3. Research for improvement in content4. Collaborate with talents and vendors for different formats of content, i.e. short videosDigital Marketing1. Craft strategies and plans according to the goals of the season and seasons to come2. Research in-depth on the content/ angles to be used for adverts3. Ensure execution is on time and according to the standards4. Launch and monitor performance5. Generate weekly reports for improvement purposesCRM1. Set up a CRM (HubSpot) for the sales team's usage2. Customise properties, deal stages, reports and automation3. Train users on the features4. Capture data for better decision-making in ad spending

Team management & development1. I am the founding leader of the Digital Communications in QIU. 2. Curate talents to meet communication needs 3. Optimise workflow of the team based on the University’s goals4. Provide leadership, discipline and opportunity to grow to all members5. Continuous effort in talent acquisition for team expansion and quality growth Branding1. Plan and create the new (continuous) branding direction for the university.2. Transitioned the university’s new branding direction by providing clear guidelines and communication from top down. 3. Screen all external communication materials from different departments to ensure all abide to the corporate identity4. Lead the creative team to propose visual changes to all visible displays5. Provide induction to all new staff on the new university brandingIn-house Digital Marketing1. Keep tabs on the trends and performance of previous campaigns to ensure effectiveness of future campaigns2. Provide strategies for digital campaign for every new season3. Lead the Digital Marketing team to execute, monitor and adjust strategies to maximise ROI4. Retrieve timely updates from sales team to ensure the conversion/ leads generated are from the desired demographyCreative Asset Development/ Management1. Lead the creative team in producing efficient assets that complies to the corporate identity2. Manage all major creative projects from ideation, strategies, brief and going live. 3. Screens and approve all copywriting, graphic, photos and videos4. Manages expectations of stakeholders through clear communication sessions and feedback5. A voice talent in videosSocial Media Management1. Schedule suitable content to release at the right time2. Create captions 3. Create content that engages the audience and provides brand awarenessEvent Management/ Coverage1. Support all audio, visual and communication needs for all major events2. Provide photo and video coverage for storytelling

I head the digital marketing effort of student recruitment. Fortunately, during MCO, I was honoured to be able to launch the video conferencing (e-counselling) feature for the university.

- Manage OTB to bring in new, evergreen and suitable books for the outlet- Provide solutions and creative methods to the sale English department books- Maintain effectiveness of product presentation- Provide solutions to meet monthly sales target- Provide support in outlet supervisory capacity, cashflow control and daily operations

- Event management (Conferences, concerts and trainings)- Weekly worship service management (Content creation, designing digital adverts, teams coordination)- Campus Ministry (train leaders for mentoring and counselling capacities, manage groups from tertiary education in the congregation)

Maintain business relationships with GCE and Government accounts