Recent years have been most challenging in terms of market economy and guests behavioural changes. Competition to gain market share is fiercer every day.My primary goal is to continually initiate ongoing changes in terms of rate positioning and value add packages to drive revenue & RevPar while preserving guests expectations in terms of value for money.Combining analytical tools such as Ideas RMS, Travelclick Hotellingence & Rateview along with a thorough experience of réservations, have enabled me to finetune the anticipation of changes in the market and the competition.Entrusted by my successive GMs with missions that went beyond my direct work attributions, I have also taken part in strategic orientations in Sales.Strong capacity to see the Big Picture and monitor details to serve objectives, reactivity, adaptability, authority, generosity, openness, capacity to listen, help and find solutions to empower team members.