Florian Fiedler Email & Phone Number

Munich, By, De

Salzburg, Austria

Munich, Bavaria, Germany

_key achievement: building new assortment strategy for fashion/sports retailer based on in-depth assortment analysis_develop financial restructuring plans for retailers_lead small/mid-size projects in retail and consumer goods industry_conduct research and consumer panels about brands and private labels

Moscow, Russian Federation

_ key achievement: develop the first holistic brand strategy of the company for brand “Demix” across all functions and of the organization._ define key audience of the brand and develop actionable steps how to move the brand attention to the key consumer._ build and strengthen a matrix organization across productio, marketing, omnichannel, sales, human resources and other brand relevant functions. _ establish new tools for learning and development within the organization to ensure continuous improvement and development of all brand employees._ switch reporting landscape of the brand teams from product and retail focused to brand focused._ leading cross functional team of managers and specialists.

Herzogenaurach

_ key achievement: drive and develop mixed reality prototypes for adidas retail_ workstream lead of the future adidas retail strategy_ lead prototype projects from development to launch instore (VR Seoul, AR Shanghai)_ support of new store concepts and flagship projects with focus on digital & innovation _ push ideas to concepts for upcoming prototypes (robotics, face recognition, etc.)_ speaking and contributing to external innovation forums and think tanks

Canton, Ma

_ key achievement: building a retail business plan for the board of the adidas Group_ develop and present tools to enable fact-based decisions by creating transparency of business results to optimize profitability of the Reebok Brand_ support development of strategic plans with direct impact on the brand targets_ identified potential through analysis, derived solutions and facilitate related decisions_ provided retail specific knowledge to the brand finance team

Herzogenaurach And Canton, Ma

_ key achievement: participate in development and implementation of new retail concept and manage all financial tasks in the pilot phase_ full accountability for the profit & loss statement of the pilot stores_ lead budgeting and forecasting process for all store of the pilot project_ evaluation of marketing activities_ evaluation of pilot phase after one year together with external consulting

Herzogenaurach

_ key achievement: leading financial updates on quarterly retail director summits_ create transparency on critical key performance indicators through new reporting tools_ provide risk and opportunity management through trend analysis_ identify improvement potential across the full profit & loss statement_ lead weekly updates with senior retail management

Executive Mba, Strategy & Innovation

Executive Mba

Guest Study as part of Executive MBA program

Executive Mba

Guest Study as part of Executive MBA program

Master'S Degree, Business Administration