Oleksii Nefedchenko Email & Phone Number

Kiev Region, Ukraine

Team Lead of the Monetization Capability squad with the primary goal to make it possible for the product to be sold worldwide (accept payments and provision the service). Key Achievements:1. Created a Subscription and Payment Ecosystem for a cross-platform product from scratch:- Continuously worked with stakeholders (PMs, Marketers, BDs, BIs, and Finance reps) on defining and detailing of business requirements,- Set up Stripe, Apple App Store, Google Play Market, and Microsoft Store accounts for the product and integrated them with the product back end,- Designed, set up, and supported product catalog in all the payment processors above,- Designed and drove the implementation of automatic license provisioning scheme across all the app clients (Windows, Mac OS, iOS, Android),- Collaborated with several development teams on the implementation of monetization features (tech research, documentation & task preparation, overseeing development).2. Ensured tax compliance of the product (US, CA, UK, EU):- Negotiated with three major tax calculation service providers, made a detailed comparison, and signed a contract with the optimal one (Avalara),- Integrated Stripe with the tax provider above,- Oversaw taxpayer registration process for the company,- Set up automatic Sales tax and VAT calculation, collecting, and remitting for the subscription-based product,3. Enabled internal sales and revenue analytics as well as reporting to partners:- Designed and implemented a robust sales attribution scheme for a product with multiple partners,- Set up a process of aggregation of sales data from all sources into a single database,- Worked with finance and business intelligence teams on revenue analysis and reporting.

Product manager in a cross-disciplinary R&D team working by Design Thinking methodology with a primary goal to define the next step for the product in the consumer privacy domain.Key Achievements of the Team:1. Defined a set of highly resonating pains and needs of the target audience,2. Prepared a set of feature concepts for the product to solve the above.3. Learned to use Design Thinking methodology for product development:- Conducted a number of in-depth face-to-face interviews with the target audience (at their homes in the US and over Skype),- Based on interviews defined and prioritized pains and needs of the target audience,- Participated in Ideation Sessions to generate hypotheses of potential feature-solutions,- Prototyped and validated the ideas with the target audience.Product:FigLeaf is a comprehensive, multi-platform (Mac, Windows, iOS, and Android),easy-to-use consumer privacy solution, which allows users to control their privacy online.

Kiev Region, Ukraine

Key responsibilities:- Optimization of the services' retention programs,- Improving key service metrics (CSAT, NPS, CES),- CLTV maximizing,- Driving user engagement,- Work with several teams involved in service lifecycle (product managers, marketers, developers, designers, copywriters, compliance specialists, support specialists),- Running marketing campaigns using Salesforce and Marketing Cloud,Key Achievements:- Developed a retention strategy for the company's services,- Introduced advanced customer journey communication that covers the first two years of the service,- Launched ongoing upgrade, loyalty, and winback campaigns for the service,- Launched multiple up-/cross-sell campaigns to maximize CLTV (Salesforce and Marketing Cloud),- Decreased first month unsubscribe rate of monthly subscribers from 75% to 15% over 12 months,- Improved retention rate of monthly subscribers of the service by 46%,- Improved sales conversion rate of the service by 30% by introducing a new sales approach,- Successfully reduced costs and improved operations efficiency by automating sales funnel.

Kiev, Ukraine

Key responsibilities:- Improving key service metrics (CSAT, NPS, CES),- CLTV maximizing,- Driving user engagement,- Managing of several development teams,- Work with several teams of tech support specialists located in several cities,- Periodic business trips to regional offices,- Running marketing campaigns using Salesforce and Marketing CloudKey Achievements:- Developed a retention strategy at a 500 employee tech support service from scratch,- Managed several development teams (Windows, Back end, Front end),- Worked with several teams of tech support specialists located in several cities,- Automated CSAT, NPS, and CES metrics collecting (Salesforce, Marketing Cloud, SurveyGizmo),- Increased end-of-month NPS of the service from 3% to 41% over 6 months,- Designed and drove the implementation of an in-house client-server notification system for delivering in-app notifications to customers,- Improved MAU by 420% by introducing ongoing customer engagement program.

Kiev, Ukraine

Key responsibilities:- Development of multi-platform product strategy (Windows, OS X, Web),- Research of competitors,- Managing several development teams,- Development, implementation, and optimization of: - Funnels from landing pages to purchase, - “Onboarding” and educational funnels in soft, - Email funnels,- Ongoing app improvement based on analysis of its usage by means of an internal tracking system,- Ongoing performance analysis through Google Analytics Campaigns, and other tracking systems,- Improvement of product performance,- management of financial, technical and human resources.Key Achievements:- Managed 4 teams at a software startup to deliver a new cross-platform product to market,- Drove product development and funnel optimization with usability tests and user insights research,- Introduced customer journey communication (onboarding, engagement, retention, winback)- Reached break-even point within 1 year.

Kiev, Ukraine

Key Responsibilities:- Development of product concept from scratch,- Research of competitors,- Managing of several development teams (Windows, OS X, Android, Web),- Writing of technical documentation for developers,- Defining of development priorities.

Kiev, Ukraine

Key responsibilities:Design:- Developing designs of: - Logotypes, - Web-sites, landings, buy-now pages, - Emails, - Mobile applications (Android, iOS), - Desktop applications (Windows, OS X),- Creatives design (static, GIF and Flash),- Creating icons and illustrations,- Basic 3D-modeling,- Preparing of materials for print,- Photo retouching.UX:- Managing of middle UX designer,- Development and optimization of interfaces of: - applications for different platforms (Windows, OS X, Android, iOS), - web-sites,- Development of interactive interface mockups for applications and web-sites (Axure, etc.)- Writing of technical documentation for developers,- Work with several teams of developers,- Conducting user testing (Amazon Mturk),- Conducting A/A, A/B testing.

Kiev, Ukraine

— Created logotypes, icons, banners,— Designed simple web-sites,— Prepared illustration for technical textbooks.