Floor Smit Email & Phone Number

Amsterdam, Nh, Nl

Hilversum

Customer Marketing manager for all brandsFocus areas:- Managing value of consumer base Online.nl & Canal Digitaal & CANAL+- Retention and Base strategy- Engagement strategy CANAL+

Hilversum, North Holland, Netherlands

Customer Marketing manager at Online.nlResponsible for consumer Retention and Base strategy for Online.nl consumers. Focus areas:- Managing value of consumer base Online.nl

Hilversum

Manager Base & Retention Marketing Team at CanalDigitaal and Online.nlResponsible for consumer Retention and Base strategy for Online.nl and CanalDigitaal consumers. Focus areas:- Participating in the Management Team and managing a team 5 persons - Managing value of consumer base Online.nl and CanalDigitaal: - Determine retention and upsell strategy

Amsterdam, Netherlands

Responsible for proposition development and introduction of new products and services.Focus areas:- Developing new propositions, introducing products and services - Increasing customer value, stimulate customer satisfaction and experience- Managing Premium Content Providers: HBO, Fox Sports, Film1/Sport1 - Determine strategy, policy and propositions of premium packages

Manager Base Marketing & Campaigning Team at TelfortResponsible for consumer development strategy and revenues of all Telfort Mobile consumers (postpaid & prepaid and mobile data). Focus areas:- Participating in the Management Team Telfort Mobile and managing a team of 7 people- Managing value of Telfort consumer base - Stimulating customer loyalty and satisfaction of Telfort consumer base- Responsible for all BTL marketing and campaigning activities

Responsible for acquisition and proposition activities of Telfort InternetFocus areas:- Managing acquisition and channel activities (retail and online)- Creating ATL and online campaigns- Focus on online sales- Rebranding brand Telfort

Amsterdam

Responsible for acquisition activities via online channels en websiteFocus areas:- Focusing on online sales- Creating online campaigns- Improvement of webshop performance

Responsible for content sales and revenues (additional channel packages and “Video on demand”) for ITV. Particpated in project introduction KPN ITV. Focus areas:- Increasing ARPU & Usage- Selling add-on TV and content bundels to the base (Customer Lifecycle)- Introduction ITV, co-development ITV with customers (testing environment)

Responsible for sales and revenues for mobile internet for the brands Hi en KPN (postpaid and prepaid customers).Focus area:- Introduction mobile internet for prepaid consumers- Increasing penetration of mobile internet (i-mode),- Responsible for upsell & cross-sell campaigns

Master Of Science (Msc), International Business Studies

Betriebswirtschaft (6 Months)

Europees Baccalaureaat, Vwo