Flor Gonzalez Email and Phone Number

• Led Board of Directors and served over 3,000 professional and student members across the Dallas-Fort Worth metroplex, (92,000+ nationally as an organization).• Designed and delivered innovative programming to impact underrepresented groups in the workplace, marketplace, and community, including unconscious bias training. • Provided consultative services to corporate diversity committees, chairs, talent acquisition teams and ERGs/BRGs on diversity and inclusion trends, best practices, pipeline development, and recruiting and retention efforts. • Developed leaders at all levels of their careers from college to senior professionals, providing networking and professional development opportunities through experiential leadership development, workshops, mentorships and internships, via Fortune 1000 corporate partners and universities.• Connected, motivated and empowered Latino leaders while promoting a culture of diversity, inclusion and philanthropy throughout the community; inspiring members to engage, collaborate and generate change and impact collectively.

● Managed all aspects of strategic planning and execution of regional marketing and business development efforts for the firm’s six offices in Texas, including client-facing events, continued-learning education, alumni receptions, sponsorship/partnership agreements, pitches and RFPs, data intelligence and all related initiative and office budgets.● Worked closely with firm leadership, Practice Group Chairs and Office Managing Partners, to define office and practice goals, turn opportunities into actionable plans, and monitor metrics. ● Collaborated with communications team, vendors, media and publications to effectively promote the firm’s local and regional expertise to its target audiences.● Increased firm and attorney external visibility via publications and speaking engagements for over 250 attorneys in the state of Texas, across all practices.● Responsible for strategizing with leadership and executing community engagement initiatives, including diversity and inclusion and pro bono projects; represented the firm in internal and external collaborative meetings, presentations and events as primary contact.

● Managed marketing, business development initiatives and budgets for Collin County, Texas and Washington, D.C. offices, as well as strategic planning for several global practices.● Revamped and administered firm’s Client Relationship Management System (CRM); brought contact management internally, hired and managed two in-house data stewards’ projects and workflows, trained staff and attorneys, and significantly improved data accuracy and integrity collectively, surpassing initial goals.

● Provided consultative services to SMEs with domestic and international marketing & business development efforts, including prioritizing initiatives, marketing strategy and technology, hiring personnel/onboarding, marketing print and digital collateral.● Provided recommendations for developing and leveraging networks, tools and resources for generating leads, obtaining new business and collaborating in the community.● Provided market and competitive intelligence reporting, as well as supported data-driven decision-making.● Facilitated industry events, tradeshows, seminars, and receptions as aligned with business strategies.

● Provided leadership and counsel regarding firm’s marketing operations, technology, client relations and communications; spearheaded Branding Task Force and Diversity & Inclusion Committees. ● Identified marketing and business development opportunities for attorneys via participation in speaking engagements, industry groups and tradeshows, boards, charitable events, and bar associations.● Gathered and analyzed client and competitive market intelligence to expand business opportunities for nine practices, as well as responsible for pitches and RFPs.● Designed print and interactive media marketing collateral, including website, alerts and social media content.

● Created and executed firm’s domestic and international marketing plans, including Latin American, European and Asian markets.● Drafted and distributed employee and client communications, including newsletters, invitations, brochures, announcements, and press releases.● Managed seminars and events (ranging from half-day to a month in length) geared toward client education and enhancing client relations globally.● While in HR, performed quarterly employee time audits, annual review preparation, and assisted with execution of annual partner conferences.