Flora James

Flora James Email and Phone Number

Senior National Account Manager @ ST MICHEL BISCUITS
London, GB
Flora James's Location
London, England, United Kingdom, United Kingdom
About Flora James

■ A customer-focused individual with over 15 years of experience managing own label and branded product sales in grocery multiples and export customers within the FMCG industry■ Highly skilled in the areas of business development, own-label product development, new product development, food manufacturing, international sales generation/management, product costing, margin management, logistics, exports/shipping, and marketing (digital and traditional)■ Articulate communicator, negotiator, and influencer; confident engaging with stakeholders at all levels – both internally and externally■ Analytical problem solver, active listener, independent thinker, creative, agile, flexible, resourceful, resilient, with strong attention to detail; proven ability to drive innovation whilst meeting deadlines and enhancing business efficiency■ A target-driven individual, able to work under pressure either independently or as part of a team; managing time effectively, multi-tasking, and demonstrating self-direction while solving complex issues within fluid and dynamic international sales environments𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:● Successfully secured 10 new product listings, achieving international sales of +/-£110,000 in the first year● Negotiated and implemented CPI increases across all product categories, ranging between 5-7%; demonstrating financial acumen, negotiation, and influencing skills● Negotiated and secured a 5% Cost Price Increase (CPI) on a 3-SKU snacking range; secured strategic promotional support whilst demonstrating strong negotiation, sales, and customer relationship management skills ● Developed and implemented proposals for an additional 10 product listings, demonstrating an ongoing commitment to expanding market presence● Key contributor in introducing 15 new own-brand product listings; proven ability to drive brand development and market expansion● Successfully negotiated CPIs every 6 months, achieving c. 7% (produce) and c. 5% (juice)● Spearheaded the launch of 15 new products in each of the produce and juice categories, demonstrating innovation, project management, and market expansion capabilities● Exceeded budget expectations by c. 15% in the produce category, demonstrating effective sales and financial management skills● Maintained the manufacturer's gross margin above the required level in the juice category, ensuring profitability and financial sustainability● Exceeded budget projections by approximately 20% in the juice category, highlighting exceptional performance in sales and revenue generation

Flora James's Current Company Details
ST MICHEL BISCUITS

St Michel Biscuits

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Senior National Account Manager
London, GB
Website:
stmichel.fr
Employees:
857
Flora James Work Experience Details
  • St Michel Biscuits
    Senior National Account Manager
    St Michel Biscuits
    London, Gb
  • Tata Consumer Products
    Business Manager
    Tata Consumer Products Feb 2024 - Present
    Greater London, England, United Kingdom
    Working in an account management role across various retail channels. Customers include Holland & Barrett, Selfridges, Wholefoods UK and CLF. Managing sales of Tetley. teapigs and Good Earth tea and herbal ranges
  • Cor Tech Group Us Llc
    Business Development Manager
    Cor Tech Group Us Llc Jun 2020 - Feb 2024
    Initially employed as a National Account Manager, overseeing the preeminent FMCG retailer; promoted to Business Development Manager in December 2022, overseeing 3 international FMCG retailers, leading sales and managing product development throughout the entire project life cycle.𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭:● Acting as the primary contact for all stakeholder interactions whilst ensuring full adherence to service level agreements (SLAs)● Working collaboratively with major international retailers to bring innovative products to market within a specified timeframe; leveraging in-depth market knowledge and consumer insights to develop business opportunities within the Australian and New Zealand markets - leads negotiations● Conducting market research to determine product range needs, ensuring alignment with market requirements, retailer brand strategy, and seasonal demands ● Facilitating collaborations between food manufacturing companies and retailers, ensuring a seamless flow of products to market; acting as a trusted advisor by building and maintaining sustainable business relationships ● Executing a push/pull growth strategy; proactively identifying new products at trade shows to present to retailers, whilst simultaneously responding to company's own product ideas and requirements● Actively engaging with retailer product development teams, demonstrating strong presentation skills by delivering comprehensive product offerings through video conferencing● Collaborating with cross-functional teams, effectively liaising with a product technologist and logistics/planning specialist to deliver end-to-end high-quality consumer products ● End-to-end process management, including costing, range presentation to retailers, logistics coordination, overseeing technical development, and artwork ● Oversight of technical requirements for products to ensure regulatory and Health & Safety (H&S) compliance; including site compliance and ingredients standards
  • In2Food
    Commercial Manager
    In2Food Jan 2018 - Feb 2020
    Employed to manage the national account of a leading international FMCG retailer (own brand); initially employed to oversee the juice category (juice, smoothies, ice tea, long life Ice tea), seamlessly moving to the produce category (prepared salads/leaf salads) in August 2019. ● Acted as the primary contact for all client interactions, liaising with key stakeholders to build and maintain operational efficiency, client service, and customer success; demonstrated highly developed interpersonal and stakeholder relationship management skills● Full ownership of managing costs and profit margins; full adherence to approval process for products outside of cost/profit margin range● Actively participated in weekly head office reviews, providing comprehensive insights into sales performance and strategic planning; further analysed market demands, industry trends, and seasonality of products for informed decision making and business planning● Worked collaboratively with Product Developer to create and enhance product ranges, overseeing design, costing, and development; spearheaded new product initiatives within a strict 12-week turnaround time, ensuring on-site production and adherence to shelf-life validation processes● Led promotional activities, driving meal deals in both juice and produce categories to enhance product visibility and increase sales; further identified slow-moving product lines, initiating trials and collaborations with customers and/or aligning with buyer needs to optimise product movement
  • Boland Cellar
    International Sales And Marketing Manager
    Boland Cellar Jun 2016 - Dec 2017
    Reported to the Sales & Marketing Director; employed to open and develop new markets for an international producer cellar. 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:● Successfully established market presence in three new key markets (USA, Canada, and China) by conducting thorough research, identifying strategic gaps in the value chain, and executing targeted sales initiatives – achieving c. £1 million in international sales during tenure● Proactively generated leads in 10 additional countries, supporting the company's global reach and potential market share
  • Cape Herb & Spice
    National Accounts Manager (Local & Export)
    Cape Herb & Spice Jan 2007 - May 2016
    Employed to manage +/-20 key accounts for an international company, with oversight of both branded and own label products - key contributor to annual turnover of c. £2.5 million in international sales.𝐓𝐞𝐚𝐦 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:● Managing 2 FTE direct reports comprising Junior Key Account Manager and Internal Sales Co-ordinator; further supervision of Agents (sales, merchandising, warehousing and distribution) in each market to ensure operational and sales targets were consistently met – demonstrating strong leadership skills𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:● Successfully implemented strategic measures to improve inventory management processes; resulting in 20% reduction in out-of-stock levels● Secured 15 new product listings across two major grocery multiples; successfully expanding the company's product portfolio● Spearheaded the implementation of new procedures to enhance the distribution process, reducing costs and minimising errors; resulting in enhanced operational efficiency

Flora James Education Details

Frequently Asked Questions about Flora James

What company does Flora James work for?

Flora James works for St Michel Biscuits

What is Flora James's role at the current company?

Flora James's current role is Senior National Account Manager.

What schools did Flora James attend?

Flora James attended University Of Cape Town, University Of Cape Town, University Of Cape Town, University Of Cape Town.

Who are Flora James's colleagues?

Flora James's colleagues are Leost Jerome, Laurian Veaudour, Eugénie Daudu, Cyril Hemeret, Thimothée Théodore, Théo Chaineau, Thomas Crouzet--Deprost.

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