Strategic thinker with experience developing and managing various projects.• Develop key insights impacting strategic recommendations and actions across the company through synthesis of various data sources.• Ability to effectively interact and collaborate across various business units to ensure cohesive brand alignment across the company.• Represent the voice of the consumer by providing objective input across many topics and key business units such as: express service program, digital retail initiatives, pricing strategies, program innovation, feature-set naming, etc.• Conduct research to understand vehicle strengths/weaknesses and target buyers. Compile and analyze competitive vehicles and other market data to develop a launch strategy that effectively guides go-to-market planning. • Lead the development of U.S. vehicle naming strategy by managing internal brainstorming and collaborating with independent naming firms. • Provide an enterprise-wide perspective on program strategy and naming. Keep all business units aligned in key areas like collateral development, vehicle feature and feature-set naming.• Manage custom and syndicated brand and ad effectiveness trackers. Present brand health findings monthly and quarterly to keep executives and key stakeholders up-to-date on brand health. • Coordinate and develop business status updates across all business units (e.g. sales, service, product planning, corporate planning, marketing, and legal) to drive business planning and formal corporate headquarter executive meetings.• Manage ad hoc custom research projects to obtain consumer insights and inform strategy development covering topics from marketing initiatives to pricing strategies.• Responsible for ensuring that associates present a unified brand voice to the market by presenting the brand’s strategy to all new hires and vendors .